Google Analytics has undergone nip, tuck and is here with a renewed and fancier look. Brett Crosby and Jeff Veen launched the latest version at the Emetrics Summit in San Francisco.

dashboard1 Google Analytics Gets A Nice Makeover

Google combined forces with Urchin, which they purchased back in 2005 for the final result. Some of the new features include:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.

The Silicon Valley has always been a land of quick rise or fall and awe run by sharp thinking multi-billionaires-both young and old. This everyone gets. What befuddles common people is trying to understand their operations and functions. An obvious example of which was a report in the WSJ about Microsoft Corp and Yahoo Inc.

Yahoo! Auctions Closed For Good!

May 9, 2007 | 2,902 views | by Navneet Kaushal

Yahoo! Auctions comes to a screeching halt on June 16,2007 in the US & UK. In just a span of a month, following the announcement of the planned termination of Yahoo! Photos, this news becomes part of a list of services Yahoo! is shutting down. Barring the two mentioned countries, the services will continue to operate in Asia. Reports suggest the reason might be the massive success of eBay which is almost impossible to compete with. However, since Yahoo! joined forces with eBay this does not come as a huge surprise to many.

After much debate and discussions, Ben Fisher claims he has solid proof of noFollow helping in his website's ranking.

In the experiment, he wrote a review on the SpiderMan 3 game and mentioned it in various blogs which he linked back to the review site. What happened then was, his site was ranked number 1. Also, "piderMan 3" used as an anchor text contained a noFollow.

Google Introduces Gadget Ads

May 8, 2007 | 1,561 views | by Navneet Kaushal

Google announced their latest advertising beta program "gadget ads" which will be launched in late summer. These new ad units are interactive applications from advertisers through AdWords while they are distributed via AdSense. Since, the application hasn't been launched officially, users suspect it would appear on iGoogle. Advertisers can add flash, video, real-time feed, and transaction functionality to typically static display ads to these HTML-based ad units.

Google Finance Improved

May 8, 2007 | 1,712 views | by Navneet Kaushal

Google's official blog reports new additions to Google Finance. The site is continuously updated and varied providing data on stocks, shares, mutual funds, public and private companies.

Keeping up with user demand, the new additions include:

In a recent test, Stone Temple Consulting put 7 Web analytics vendors to the test. Their softwares was employed at the same time over different sites.

Tested vendors included Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics and WebTrends.

The objectives of the research was very basic as is mentioned below.

Sponsored Search system might soon provide alternatives to Overture Inventory Tool which is on its last legs and is no longer supported by Yahoo!  Along with the launch of the Sponsored Search system, Yahoo!released a mail to advertisers announcing adjustments to the tool in the meantime.

At Search Engine Watch Forums, the official Microsoft adCenter representative has admitted that Microsoft does use Intellitxt ads to promote Live Search. As always, the rep only admitted after much discussion and growing tensions following the launch of adCenter 3.7.1.

Top 100 Ads Of The Century

May 7, 2007 | 2,927 views | by Navneet Kaushal

A list of the top 100 advertising campaigns has been released by Ad Age. The list includes ads from 1919 to the current 21st century. The oldest featured is Woodbury Soap's "The skin you love to touch" created by J. Walter Thompson Co. in 1911. The list features a wide range of products and services from the sensational Calvin Klein ads, to political campaigns.