Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.

Remember the Yahoo! click fraud settlement that took place last year where Yahoo! got away with a mere $4.95 million to plaintiffs counsel in cash as part of the settlement.

Yahoo! has to pay $4.95 million to plaintiffs' counsel in cash as part of the settlement. There is also a provision which allows advertisers to file a claim for investigation of potentially fraudulent clicks back through January 2004. If the claim holds and fraudulent clicks has been billed, then Yahoo! will refund advertisers.

Does Google display results which are powerful individual pages or URLs from tightly wound, highly relevant domain? When it comes to domain strength, link power is known to flow within the domain and can be directed to influence rankings of a certain page. In fact, it is well advised to keep the link syrup well flowing throughout the domain.

Yahoo! has removed directory links from its search results. It was reported by David at Search Engine Roundtable Forums. Barry says that the directory links were linked to the category within Yahoo! Directory.

According to Search Engine Watch, Yahoo! has confirmed the removal of directory links. According to a Yahoo! spokesperson the removal is to decrease clutter in the SERPs and enhance user experience. On second thoughts, it could very well be the first step toward closing down Yahoo! Directory whose best days have passed by.

Google Official Webmaster Central Blog informs about some very useful tips for Eastern European Webmasters. Last year Google ameliorated international webmasters issues chiefly keeping the requirements of the Eastern European users in view. Google says, “We opened several offices in the region, improved our algorithms with respect to these languages, and localized many of our products. Should I find only one word to describe these markets, I would say they are diverse. Still, they have two things in common: their online markets are currently in a developing phase and a high number of webmasters and search engine optimizers work there in a variety of languages.” Google blog also offers several suggestions for Eastern European webmasters as well as SEO's.

MSN Is Piczo's Ad Sales Partner

Mar 27, 2007 | 1,644 views | by Navneet Kaushal

Center Networks informs that Microsoft and Piczo are joining hands on the Piczo social networking site. Now MSN will be Piczo's UK ad sales partner. This partnership will allow Piczo to concentrate on improving products and services.

Microsoft has always been applauded for its softwares and Windows. However, Microsoft is not able to capture the interest of Internet users. In February 2005 Microsoft search accounted for 14% of all users and Google accounted for 46%. However, in two years time this data has slipped to just 9.6% of all Internet users. And Google's fan following has grown from 46% to 56%.

ServersCheck BVBA, a company based in Belgium sued Google last year claiming that  Google's Suggest feature drove people to the pirated version of their network monitoring software. However, a couple of days back a court in Belgium dismissed the lawsuit. This lawsuit was filed in May 2006. The Belgium company wanted Google to modify Suggest. They were not seeking any kind of financial damages.

Google Maps Bombed!

Mar 26, 2007 | 2,212 views | by Navneet Kaushal

The rivalry between Google and Microsoft has hit Google Maps. If you search for Microsoft on Google Maps, you get to see an anti-windows sign where Microsoft Seattle should have been. If you are too late, here is the screenshot.

 Google Maps Bombed!

Clearly, Google is not involved. Garret Rogers explains how this new form of Google bombing is possible.

The fears of Google overtaking the world are not new. In an era when information translates to money and power, the one with information rules. Now, who has more stored personal information and potential access to it than Google. Personalized search, targeted ad delivery, ads in email, experiments to track usage of TV programs, photographs of every inch of the Earth etc. etc – it’s all there in the Google world.