Google Finally Expands Its Search Box!

Mar 26, 2008 114 reads by Navneet Kaushal

For quite some time, most of the internet users have been facing a major concern of having a small search box in the Google search engine. Till now, Google search was only limited to 10 words maximum. However, recently Google took appropriate measures and increased the word limits for a query to 32 words. This makes the Google search box much more user friendly and can accommodate increased number of queries.

New Guidelines for Questionable Products By Yahoo Search Marketing

Mar 25, 2008 114 reads by Navneet Kaushal

Yahoo! recently updated their guidelines for YSM and added certain categories of advertisements as questionable in their guidelines. These guidelines will help Yahoo! avoid such kind of advertisements and give the user a friendlier and safer online experience.
The categories that have been added in the YSM guidelines are:

Google AdWords Opens Demographic Bidding to All: Catches Up to adCenter & YSM!

Mar 25, 2008 115 reads by Navneet Kaushal

In an effort to catch up with Yahoo! and Microsoft adCenter, Google has launched its very own Demographic Targeting (Bidding) open for all AdWords advertisers. Advertisers on AdWords can target lifestyle variables such as age and gender on the Google Contextual Network with the help of Demographic Bidding. Google requires this service to properly coin their social networking partnerships with websites like MySpace and Friendster.

Google Pulls Out Paid Ads from Search-within-Search Results Page?

Mar 24, 2008 114 reads by Navneet Kaushal

Instead of garnering appreciation, Google's 'Search within Search' feature came under intense criticism since the day of its launch.

According to a New York Times report, some retailers and publishers were especially not too enthusiastic about this feature because of the growing concern, that Google's SERP (Search engine result page) display PPC (pay-per click) advertisements from rival companies. Insinuating, that while it might be beneficial for a person using Google for a comprehensive search, the host site would be losing traffic due to the additional search box embedded in the Google search page.

Yahoo! & Click Forensics Team-up to Combat Fraudulent clicks

Mar 17, 2008 115 reads by Navneet Kaushal

Yesterday at the Search Engine Strategies (SES) conference in New York, Yahoo! has announced that it would be joining hands with click-fraud auditing firm Click Forensics. The new partners will now on work together to identify fraudulent clicks and would also share pay-per-click advertising data as reported on Forbes.
Yahoo! and Click Forensics partnership would work to improve traffic quality for advertisers. However, Shuman Ghosemajumder, Google's business product manager for trust and safety, has still downplayed
Click Forensics' claims.

Tips From Google Webmaster Central: How to make information accessible to visually impaired!

Mar 17, 2008 116 reads by Navneet Kaushal

On the Google Webmaster Central blog, T.V. Raman has shared some basic tips to make sites more accessible to the visually impaired. There are two worth mentioning things about Raman, first he is blind and second, inspite of that he is Research Scientist with Google. In his post he talks about his blindness and the everyday hurdles that he has to face because of his blindness.

Tips for optimizing PDF files for Search Engines

Mar 17, 2008 119 reads by Navneet Kaushal

In a recent development, Yahoo has finally released its ads for Adobe PDF service. PDF is an amazing way to publish content. But in order for search engines to find them, you would need to optimize them. So here are a set of basic tips offered by Marketing Sherpa that will make sure that your PDFs can be indexed by Google. However, before you get started make sure that you have the recent version of Acrobat, add meta-data, divide large files etc.

Now use Google Analytics to Track Google Docs

Mar 17, 2008 117 reads by Navneet Kaushal

Now use Google Analytics to Track Google Docs

Since the release of Google Docs, it constantly has seen new developments, with the most recent addition till now being the Offline accessibility option. But now as if it all wasn't just enough, you can now track your published documents with Analytics. This change was first seen and reported by Blogoscoped.

Microsoft acquires Rapt, an Ad Management Company

Mar 15, 2008 115 reads by Navneet Kaushal

It was only yesterday that Google announced its very own ad management solution, Google Ad Manager. But Microsoft has gone ahead and bought Rapt, which is a leading provider of advertising yield management solutions for digital media publishers. The acquisition was announced in a press release given out by Rapt.

Microsoft acquires Rapt, an Ad Management Company

Updated Google Quality Rater Guidelines Surfaces

Mar 15, 2008 115 reads by Navneet Kaushal

In an interesting development, some how the updates to the Google Quality Rater guidelines have popped up. Brian Ussery was the first one to discover the revised copy of the 'rater' and he archived it on his site.

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