Web marketers are presented with many options for search engine marketing & the blue chip keyword buys from Google, Yahoo!, MSN, the strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites. While you can certainly attribute traffic from search, what about conversion? This session will address which search engines convert better, which ones produce more engaged users and which ones drive the most users to niche sites.

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF's, doc's, PODCATS and RSS feeds.

Moderator:

  • Joe Laratro

Speakers:

  • Rick Klau, Strategic Partner Development, Google
  • Stephan Spencer, Founder & President, Netconcepts
  • George Aspland, Founder & President, eVision, LLC

Whatever happened to Pay Per Call? It wasn't too long ago the other "PPC" was being heralded as the next greatest thing in search. Then Pay Per Call seemed to fall off the face of the earth. Calling to action is alive and well. In this session, you'll hear from leaders in the space executing successful campaigns using pay per call technologies. This session is not to be missed for anyone interested in connecting with customers beyond the click.

It's the beginning of December and the holiday season is in full swing. All the campaigns have launched and you have thought of everything. Or have you? While other campaigns are flying on holiday spending autopilot, you can swoop in and re-invigorate sales during the peak season and even when everyone else has called it quits for the year after the Holidays. It's never too late to breathe new life into a holiday search campaign and you can take these tactics back to the office.

It turns out that just because a programmer can write a search engine algo it doesn't mean they can reverse-engineer that algo from a web page. Search engine's own people need some training and help getting pages indexed and ranked well from time to time.

This panel will discuss how and when search engines SEO their own sites and what optimizers and site owners can learn from their experiences.

PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage. But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors.

Today’s domain picture is multifaceted and complex. This session will look at effective processes and strategies for successful domain buying today.

Moderator:

  • Brett Tabke

Speakers:

Today's domain name ownership picture is more complicated than ever. Almost every site owner is faced with a domain challenge at some point or another. This session will discuss all of the aspects surrounding domains, from the simple act of registering a domain to the complex legal issues of domain ownership.

Moderator:

  • Joe Laratro

Speakers:

Below is our coverage of Day 2 of Search Engine Strategies (SES) Chicago 2007:

This is a follow up to last year's highly popular linking session. The panelists in this session are experts on linking and will take a critical look at linking strategies including outbound link optimization, outsourcing link building, old-fashioned linking via directories, and hiring an in-house link developer.

Moderator:

  • Chris Tolles

Speakers: