Google recently announced that Google Gadgets can be installed on any web page. This means now you can have Google Gadgets on your web site. Charlene Li, a Forrester Research analyst said “Instead of making people come to Google, now Google can be found everywhere”.You can have scores of Google Gadgets added to your web page like Google Calendar Viewer, Date & Time, Current Moon Phase and many more gadgets. Access these and more gadgets from Google. These web-based programs have been termed by Google as “Universal Gadgets”. Universal Gadgets are different from the Desktop Gadgets which can only be used on Google sites or on the desktop of the personal computer of the user.
Google+ Gets a New Look with Bigger & Better Images!
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More than Half of the Mobile Phone Searches Turn to Conversions in 1 Hour!
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Interflora ban lifted: What exactly happened?
The over-publicized Google ban on the site Interflora was removed on 3rd March. It is very strange that Google has not yet commented on this particular ban. Usually, they have been outspoken and upfront about ...
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How To Do Persuasive Writing The AIDA Way?
The crux of online marketing is content. The words you use to lure the customers in.
Good news seems to be overflowing from all sides. Firstly, Ask.com's program Ask Sponsored Listings (ASL) has been upgraded, thereby improving management tools and making premium inventory available to paid search advertisers.
In September Yahoo! declared through it's “On Target” advertisers newsletter about the forthcoming ad testing and the quality index features for their ad platform. However, the descriptions of the features sounded familiar to those of Google features. According to their information, ad testing feature will enable you to run multiple ads against all the keywords in your “ad group”. The complete description seems to be a blue print of Google's approach. But considering the on-going craze for AdWords, even the familiar features will be welcomed with open arms.
ClickZ is keeping the check of encouraging response to Microsoft's AdCenter platform. The traffic is high but advertisers can see room for more traffic and are getting demanding.
In the present scenario, forums and blogs prove to be the common platform for customers outreach and public relations communication. This activity seems to be the common practice of Search Engines such as MSN, Google, Yahoo!, and Ask. Search portals have already provided many examples to other major corporations, teaching them how to use the Web effectively to conduct public relations efforts. Short threads at WebMasterWorld Forum and Search Engine Watch Forum from last month indicates that this practice is becoming more specialized as MSN provides a new separate employee to attend Europeans seeking the additional information regarding their adCenter product.
AdCenterEU has joined the forums to provide a European “voice” for MSN. He will compliment AdCenter411 in the US and will hopefully mean that we don’t always have to wait for America to wake up if something urgent hits the boards.
As the custom follows, Google revises PageRank values and displays them periodically. This procedure is repeated at a regular interval of 3-4 months, thus keeping the custom alive, another set of PageRank was circulated on Friday, 29th September. These PageRanks are available at many data centers. This is a hot topic of discussion at forums such as WebmasterWorld and DigitalPoint.
A scoop from MediaPost talks about Ask.com's plans to launch a new platform for their sponsored search. This upgrade is scheduled to take place in the of beginning this weekend. A recent thread at WebmasterWorld discussed a list of few new features including:
- Improvements in cost and budget control
- New ad structure improves content management
- Streamlined UI simplifies common tasks
- More flexible reporting
Oops! Google did it again. It seems that Googlebot has forgotten the norms regarding which characters are allowed in a valid domain and is allowing the crawlers to easily index sub-domains with invalid characters. These are sub-domain which are not accessible through all browsers, but Google seems to be comfortable with them. In this case the issue is spaces in subdomains, for instance http://%20www.cyberinet.com/.
This weekend Microsoft worked on updating adCenter and while doing so, it ended up creating two major loop holes. During their efforts of updating, they broke two of the important functionalities in their system. First loop hole, it has become difficult to make changes to your campaigns as adCenter shows an error while you try to do so.
An interesting and informative discussion is on at WebmasterWorld. Google's Adam Lasnik was quoted here while he was advising on what type of links can hurt you and those which are safe.
“It's unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index. Also, be assured that we're not looking to penalize folks for a "bad" link here and there. Rather, our algorithms are tuned to look for patterns of "egregious" linking behavior… both on individual sites and in the aggregate.
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