The adCenter blog has a post called

"adCenter quality-based ranking update." This post discusses the change in the new Live algorithm which is part and parcel of the new Live Search.

"This change represents a win-win for advertisers and searchers; in addition to giving you more control over placement, searchers are getting better quality ads in the mainline.

buresh How To Optimize Brand New WebsitesFor new websites, more than anything else, the biggest struggle is optimization. After this business, web presence and all things will fall in place. Knowing how difficult this can be, Scott Buresh has a post on how, "A good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit."

debramastaler An Elementary Course In Link BuildingLink building, like most things are best left to the experts. However, if you have a deadline and every link builder you know seems occupied, Debra Mastaler has a helpful link building checklist that will come in handy, when the occasion (unavailable link builders) arises.

Steps to link building:-

  • Apply to the Yahoo! directory (cost – moderate)

As a company that is always striving to improve the user experience, hats off to Yahoo! for its latest endeavor. Within a few weeks' time, available will be a new feature called Blocked Domains.

For those seeking a peek into the future of search engine and telecom, here's an eye-opener.

According to an official press release, Telefonica and Yahoo! Partner to Bring Global Mobile Services to More Than 100 Million Consumers, Yahoo! and Telefonica.

udcast telefonica Yahoo! Partners Global Telecom Company, Telefonica

It will take some more time for Google to get hold of the ownership of DoubleClick. It is due to the fact that the potential acquisition of DoubleClick is under scrutiny by a U.S. Senate Judiciary Subcommittee. Now the hearing will mostly depend upon on whether or not the companies are deemed competitors or complements. Based on the recent hearing, it will not be wrong to say that the closing of this deal still has a long way to go. Senators were not able come to a conclusion, after hearing conflicting and confusing testimony from Google, Microsoft, privacy advocates, and free-market thinkers.

'Google’s vehicle used for its Street View service sighted in London' reports Gasparrini.

DVorak says, "If you see this vehicle around London be sure to run after it. Google is using it to make the 'Street View' of London. That way you can guarantee that you will appear in as many pictures as possible."

googlevw390 Google Street view Service To Hit London

Wise Nut Has Been Shut Down

Oct 1, 2007 | 2,860 views | by Navneet Kaushal

As seen on ResourceShelf, Wisenut, owned by LookSmart has been shut down.

wisenut Wise Nut Has Been Shut Down

"If you’ve been following the search engine biz for a long time you likely remember the rise and fall of WiseNut. It was acquired by LookSmart several years ago. We haven’t really heard or ready anything about WiseNut of late. Now, in the past few days the site was removed telling users to visit LookSmart."

'Improve snippets with a meta description makeover,' says a post at Google Webmaster Central blog.

The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

'YouTube offer Publishers AdSense Embedded Video Players' informs ProBlogger, after noticing the said features in YouTube.

imagesadsense youtube YouTube Video Units Created Exclusively For Google Publishers!

"Video Units

Enhance your site with high quality, relevant video content from YouTube partners, and earn extra revenue along the way.

Relevant, Premium Content

Deliver high quality video content to your site. Choose categories, individual content providers, or have Google automatically target your site’s content.