Developing keyword lists is a mission critical step for organic search engine optimization. This panel will review how to mine keywords, research keywords, expand keywords, and refine keywords.

Moderator:

  • Detlev Johnson

Speakers:

Google has upgraded its Ads Diagnostic Tool. This tool is used by AdWords advertisers to determine why their ads are not appearing on a Google results page. Earlier, it used to list just one reason, but now it has been improved and it lists multiple reasons and multiple issues that should be fixed.

SEOmoz hosted the much-anticipated Search Spam party in Les Vegas. The party, held in the room opposite the Google Meet the Engineers was hosted by Rand and Gillian. The main focus of the party was an interesting game with leading names in the SEM industry. The game was based on the popular game Werewolf, and special cards were created picturing folks in the search marketing industry.

Google has launched a new and simple Chart API. With this tool one can easily create charts and graphs that are perfect for websites. It just generate a chart and return in (PNG) image format which one can embed in their web page using the simple img tag.

To explain it in a better way, here is an example. With this simple URL mentioned below, one can create this image.

This session is a round up of current international optimization and promotion issues. Panelists will address multi-language issues, Euro PPC/SEO, and how to crack the Southeast Asian riddle.

Moderator:

  • Dixon Jones

Speakers:

It is Google Search that unravels the mysterious reappearance of the canoeist John Darwin. This was reported by the Guardian Unlimited. John Darwin was declared dead in 2003, after he failed to return from canoeing trip in March 2002. For quite time police and journalists were trying to find this person. It was found by anonymous woman after she searched the words "John, Anne and Panama" into Google. For her, it was shocking to find the couple's picture on Google.

The clinic consists of a live, interactive landing page optimization clinic run by industry experts. Audience members will be asked to submit websites and any paid search campaigns prior to the clinic and samples will be chosen for live analysis.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Speakers: Jimmy Ellis, Director of Optimization Research, MarketingExperiments, Marc Wachen, CEO and co-founder, Optimost, Scott Miller, President and founder, Vertster

Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

Moderator:

  • Gillian Muessig

Speakers:

  • Tom Leung, Product Manager, Google
  • Glenn Alsup, President, Viewmark
  • Philippe Lang, General Manager, SMB Solutions, LivePerson

When evaluating and planning your own direction, knowing your sector's finer points is mission critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.

Moderator:

Whether they're confused, busy or just uncooperative, clients can pose challenges. This session will explain how to head off issues or solve them along the way, including:

  • Speaking frankly about architectural and design issues
  • Diving deep into historic web analytics
  • Identifying mission-critical pages that lack content
  • Being truly consultative – shaping what keywords make sense for the client given their site age, content, inbound links, etc.