Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Constant content creation is the fuel for your website. Whether you live 'n die off search engine referrals or natural type-in traffic you understand the need for minty fresh content. This panel of content gurus will look at how to keep the creativity flowing and managing the content process.


  • Elisabeth Osmeloski


  • Elisabeth Osmeloski, Director of Online Media,

Online maps have found their way to become the centerpiece of local search, taking over as the de facto local products of all major search engines. But what else is in store for online and mobile maps as a tool to find what you're looking for locally? And what is the future of 3D mapping to move beyond static search results and enter into an immersive experience as the primary venue for local searches, product research, social networking and travel.

Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we've assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

In a recent thread titled, "December 1, 2007: Yahoo Update?" at WebmasterWorld, there are assumptions made my users for a possible update coming out on December 1st.

Some even reported of noticing an update, while others left that Yahoo! rolled it back this time. However, many are reporting of significant changes in the Yahoo! Search results.

Reuters reported that Google Inc is looking for more advertising partners outside its proposed purchase of DoubleClick Ltd. Tim Armstrong, Google's president of advertising and commerce in North America, said that Google is planning for a joint system to sell ads in print, radio and television for better management of ad inventory.

At the Live Search Webmaster Center blog, Microsoft clarified that the cloaking detection system ia working properly. Earlier, there were some reports of skewed site statistics, ads reporting and high traffic load. The team has made some adjustments to the process to correct the errors.

In a recent SEOCO blog, it was reported that now returns extra links under the first result. This latest change is quite similar to that of Google's site link feature. With this latest feature, one does not have to spend time hunting through web pages to find relevant information that they are looking for.

logo Google Trends With A New API ProgramGoogle Trends program will get a new look with a new application interface program. According to Marissa Mayer, vice president of search products and user experience at Google, the interface will be released soon. With Google Trends people can search the latest trends in the market.

SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

The event is scheduled to take place at Search Engine Strategies Chicago, in room Stevens 5 at the Chicago Hilton, tonight from 6 – 7:30 p.m. All the attending members will be divided into three categories, like: