The year 2007 has been quite eventful for the 'Search Engine' industry. The following stories have been the most popular for the calender year 2007 on the PageTraffic Blog in terms of page views.

Microsoft AdCenter: An Insight (Part I)

Over the past one year of its launch Microsoft adCenter has grown a lot. Won't say that it matches up with Google's adWords and Yahoo's ad serving system but still it is doing a remarkable job.

Google's already commands the market of Internet advertising, but now the search giant's appetite seems to be getting bigger by the day. Google's holding negotiations with several newspaper publishers and cooking up a deal to allow its online advertisers to purchase print space in the newspapers.

This move has been a cause for anxiety for many competing media companies such as ITV, who's chairman Michael Grade has been lobbying to reign in the big giant.

SEO Company's CEO Behind Bars!

Jan 3, 2008 | 2,923 views | by Navneet Kaushal

Traffic Power the search engine optimization company had already earned a notorious reputation of employing "black hat" methods, and had been banned by the Yahoo!, Google and several other search engines.

Now as story reveals that the CEO of Traffic Power, Matt Marlon is accused being a foreclosure scam con artist.

Steve Souders the Chief Performance Officer at Yahoo! informs on his website, that he would join Google from next Monday. Since late last year executives have been leaving Yahoo! See Top YPN Executives Say Goodbye To Yahoo!.

The Chief of Performance, Souders was in charge of the website performance at Yahoo! And has been with the company since the year 2000.

Google it seems has been artificially inflating the rankings of new pages and it appears to be a necessary evil since Google began indexing pages fast sometime back. See: Almost Real Time Refreshes In Google Search Engine Result Pages! Perhaps Google needs to inflate the rankings because a newly created page doesn't have any backlinks hence it can't be ranked. Further, if the new page is about something that's being searched too frequently, it assumes that there must be a buzz about the terms searched and hence it inflates the rankings.

All that happened in the world of search engines in the last week of December. Once again, the blogs are all in chronological order. Enjoy!

This week Yahoo! announced a global partnership with América Móvil as a measure towards boosting its mobile services. Both Yahoo! and América Móvil are big giants in their own domains. Read on to find how big are the stakes of this deal.

The Search Engine Journal's 2007 Search Blogs Award Nominations have been put up on their site and the voting has already begun.

After beeing ranked as one of the best search engine resources blog by Pandia! We are proud to let our readers know that now we been nominated for two categories at 2007 Search Blogs Award, they are:

55 Questions For SEO Interview!

Dec 28, 2007 | 3,687 views | by Navneet Kaushal

If you're to hire an SEO then it becomes all the more critical that you hire a good one. It's important, lest you waste your financial resources. Recently, a cool list of 55 questions to ensure just that has become popular.

The big Giant of Internet search engines would have to answer the charges which a Wisconsin company has thrown at Google. The charges pertain to a toolbar feature used to generate Web links from data gathered by search. A federal appeals court overruled a lower court ruling that Google's AutoLink feature hadn't infringed the patents of HyperPhrase Technologies LLC's.

There are enough indications that Google might have changed the ranks of SERPs. Over the past couple of days many webmasters have observed and reported that their rankings have taken a dip for some searches. The dip has been from rank 2 to rank 6.

This dip however can only be seen for specific searches terms which means that it can't be considered a penalty for the whole domain. Most probably it appears to be a backlink or a an off-site issue.