Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Moderator:

  • Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc.

Speakers:

  • Shari Thurow, Founder & SEO, Omni Marketing Interactive
  • Matthew Bailey, President, Site Logic Marketing

Content, content, content! That's all you've heard from speakers throughout the show — that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.

Moderator:

Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator:

  • Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:

  • Neil Patel, Co-founder, ACS

Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.

Moderator:

  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:

  • Peter Linsley, Sr. Product Manager, Ask.com
  • Evan Roseman, Software Engineer, Google, Inc.
  • Sean Suchter of Yahoo! Search.
  • Eytan Seidman, Microsoft

Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and other things. This session looks at APIs that are available and how you might use them.

Moderator:

  • Anne Kennedy, Managing Partner, Beyond Ink

Speakers:

  • David Flesh, Senior Director, Product Management, SEMDirector
  • Dan Boberg, Managing Director, Sales Technology, Yahoo!

Below is our coverage of the third day of Search Engine Strategies San Jose 2007:

As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.

Moderator:

Anne Kennedy, Managing Partner, Beyond Ink

Speakers:

  • Shari Thurow, Founder & SEO, Omni Marketing Interactive

So You Want To Be A Search Marketer!: Search Engine Strategies San Jose 2007

In this session, search engines experts discuss on the different strategies that can help one in becoming a search marketer.

Moderator:

  • Misty Locke, President & Co-Founder, Range Online Media

Speakers:

  • Pradeep Chopra, Co-Founder, OMLogic
  • Dan Perry, SEO Producer, Cars.com

SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores possible solutions.

Moderator:

  • Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers:

  • Shari Thurow, Founder & SEO, Omni Marketing Interactive

No presentations — just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking.

Moderator:

  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:

  • Mike Grehan, Vice President, International Business Development, Bruce Clay, Inc.
  • Debra O'Neil-Mastaler, President, Alliance-Link
  • Jim Boykin, CEO, We Build Pages Internet Marketing