After the launch of Google Earth's sky feature in August last year, see: Get Ready To Explore Space With Google Earth! made us experience the space in a totally new way. The release of the next generation of Sky in Google Earth, which includes several new features, would provide scientists, students and amateur stargazers with new tools to explore the millions of stars and galaxies visible in the heavens.

Earlier today we discussed some mind boggling statistics about search marketing and its efficacy, see: PPC Ads Are Ignored 88.5% Of The Time!. Another study, this time about search marketers by SEMPO, explores the earning potentials of SEMs.

The cool tool from Google, the "Conversion Optimizer" was launched in September last year, see: Google Releases 'Conversion Optimizer' New AdWords Feature. The Conversion Optimizer is a new feature that would enable advertisers to meet their ROI objectives by automatically managing their (CPC:cost-per-click ) bids according to a maximum (CPA:cost-per-acquisition) objective.

There are several reports across SEO forums about another toolbar PageRank update by Google. Some report that they've got a PageRank drop down to zero score while for others it's a decrease of 4 points or so.

Some webmasters report that the issue may be because of the duplicate content. Back in November last year there were reports that the sites being hit were those which sell or buy link.

Matt Cutts has a unique way to educate the "masses" through the videos. Last last year in December we got introduced to Amy Cutts, Matts' Cat through a video, see: Matt Cutts, Video: How To Use ALT Attributes For Images. For all you videophiles out there, Matt has come up with another one.

The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing. You can read the complete report in PDF titled searchfactpack2007.pdf here.

There are a couple of interesting findings that the report brings to light:

Microsoft has announced the launch of the adCenter Add-in for Excel 2007. You might want to download the Add-in from here. There would even be an Add-in Webinar on January 23, 2008 where you can learn more about this tool. You can register for the Webinar at With this Add-in, Microsoft has integrated many of its advanced keyword technologies and valuable data into Excel. The tool would allow users to conduct keyword research inside Excel 2007 itself.

Recently, Google's engineers disclosed in a white paper just how large is the magnitude of processing that Google undertakes each day to index the Web, serve up ads and process search results, etc.

A break-up of how Google's computing capacity has grown over the years has been given by Niall Kennedy. See below:

mapreduce Google: Processing 20 Terabytes Per Day and Counting!

"Don't complain about the snow on your neighbor's roof when your own doorstep is unclean." said Confucius over two millennia ago. Google it seems is not adhering to the wise quote from the classic Chinese thinker and philosopher.

The year 2008 has begun with top executives leaving the top search engine companies. A couple of days back it was Yahoo!'s CPO, (Chief Performance Officer) who left the company to join Google. See: Yahoo!'s Chief Performance Officer Goes to Google!, now it's the CEO of Ask.com who's leaving his post, the announcement came late on Wednesday. He's not joining any of Ask's corporate rival search engines though, he would join the venture capital firm Redpoint Ventures as entrepreneur-in-residence.