At Google's world webcast Searchology Press conference, Udi Manber , VP Engineering, Google Inc announced the launch of Cross Language Information Retrieval (CLIR) among other things.

Google Far From A Perfect 10!

May 17, 2007 | 2,005 views | by Navneet Kaushal

Google Inc is safe from a preliminary injunction in which they were charged for showing thumbnail-sized images from sexually explicit Websites. However, they might still be held liable for approving links to websites featuring pirated images.

A thread at eWhisper.net mentions a way to preview your ads on Google mobile without clicking and paying for it.

Your mobile ads can be seen at adPreview. After the home page opens, you can view the ad through Country & Carrier, Spoken language, Markup language and finally Search type.

Besides, they can be seen at adPreview. Read on, for more on how to preview ads.

Google Inc. announced in their Press Conference at Mountain View, California that their focus towards perfecting a model on Universal search. The Web Giant also launched a new homepage with additional new features to make finding information simple and quick for users.

Microsoft has launched a gaming site called Live Search Club that features classic games like Flexicon , Clink , Dingbats and Leaderboard.

A user at Windows Live reacts "OMG! Microsoft, get your head out of your behinds! Especialy you Bill! You guys are doing nothing. Instead of offering your cruddy Zune for a game, how about working on your OS? They really are messing up."

adCenter announced in both their forum and Webmasterworld that Microsoft would be launching a new scheme through which individuals and organisations will receive accreditation programs.

In their own words "Thanks for your interest in the adCenter accreditation scheme. We are working on one right now and hope to have the program out to our customers in the US by late summer."

Time Warner Inc's AOL announced today its purchase of Third Screen Media, a Boston based software services company that enables advertising on mobile phones and mobile ad-serving and management platform provider. Third Screen Media will run from its original Headquarters as a wholly owned subsidiary of AOL's advertising.com

Ask.com On A Spending Spree!

May 16, 2007 | 2,865 views | by Navneet Kaushal

WSJ reports that IAC/InterActiveCorp (IACI.O) announced a spending budget of $100 million to familiarize web users and everyone alike with their Internet media unit, Ask.com.

At the Reuters Global Technology, Media and Telecoms Summit in New York, Barry Diller, IAC Chairman and CEO said "We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said.

Yahoo! Announced the decision of their Board of Directors in appointing Blake Jorgensen as CFO. Jorgensen takes over the position previously held by Susan decker for seven years. Susan Decker is now Head of advertising and publishing and is considered by many to step into Chairman Terry Semel's shoes.

Google AdWords has embedded Google Audio Ads into its interface to simplify radio advertising or even get specialist help in creating your own radio ads. For this new serbice, Google has tied up with Clear Channel.

According to the press release, “This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unit”.