Yahoo! announced the launch of Yahoo! Search Marketing's Commercial API Program which will provide free, open access to the "Panama" search marketing APIs.

With the New Commercial API Program, advertisers, developers, ad agencies, technology providers and other commercial partners can enhance their 'existing business offerings or create brand new search marketing tools and applications'. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!'s APIs for their clients.

Riona MacNamara in Google Groups posts an interesting feature which announces the plans to restructure Webmaster tools Help Center aka Webmaster Guidelines.

Riona explains, the motive behind the change is " to improve the way we organize and present help content. We want to make sure that our content is technically accurate, relevant, and up to date, and that it's easy to navigate and find exactly what you're looking for. Is the content broad enough in scope? Deep enough in detail? Does it have the right mix of instructional and conceptual info? "

Marissa Mayer, Google's sharp-talking Director of Consumer Web Products posts an article called “Googlebombing 'failure'” in the Official Google Blog where a particularly non-committal sentence is mentioned:

“We don't condone the practice of googlebombing , or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up.”

The latest buzz at Tech Crunch suggests “Microsoft: Silicon Valley Team Building Stealth Search Engine”.

The team is a group of forward-thinking, modern Brainiacs who have been brought to Microsoft's Mountain View office to design Microsoft's 'next generation search engine '. The team is led by Sanaz Ahari, an instrumental part of both and who at 23 was Microsoft's youngest ever product manager.

A thread at Webmaster World reports “3rd Party AdSense Click Trackers Disabled”.

News about the tracker being disabled was first posted when a webmaster wrote, " Today I noticed in my asrep tool that it is no longer tracking adsense ads that are clicked on…..After comparing notes with a few others….looks like things have changed in the Google code.I used the tool a lot to find the MFAs to block…..".

4th June 2007 marks the first leg of Third Door Media SMX — Search Marketing Expo — a search engine marketing conference programmed by Search Engine Land. This is Danny's first conference outside Incisive. Tickets to the conference are already sold out!

In an enlightening NY Times report, Google let in John Batelle, the chief executive of Federated Media, to chat with Mr Amit Singhal and Udi Manber, Google's very elite engineers aka Google Fellows.

Some of the main highlights of the article are:

Google AdWords Gets Bolder!

Jun 2, 2007 | 1,536 views | by Navneet Kaushal

David Szetela excitedly reports on “Google Adwords getting bolder”, even calling it a phenomenon.

Of late synonyms and antonyms of keywords appear bold. Referring to the above, for the keyword “digital photo purse”, the SERPs had “handbag” in bold. We’ve confirmed with Google that this is a new “feature,” and it also works with antonyms. So, for example, if the keyword is “GM,” and the words “General Motors” are included in the ad, then “General Motors” will appear in boldface.

According to the Live Search blog, Live Search Books now boasts of “ availability of in-copyright book content” among other new additions.

    Live Search Books, is the first new important feature.

  • “The integration of this valuable content will help us improve our ability to answer your questions and point you toward useful sources for

Forums like WebmasterWorld and DigitalPoint have reported changes in Google's Search Engine Result pages since the month began.

Webmasters have a range of opinions ranging from, "I just wish G would leave things alone so that at least webmasters can at least enjoy their new traffic – or not!"