Liveside reports Microsoft has an improved version of Live Search called Imagine Live Search.

Unlike the original version, with Imagine Live Search, search results are different too. Imagine Live Search has more information including images (including information about the image), a section called try other searches and related searches to name a few.

Other Interent Search providers already have similar versions like Yahoo Alpha, Ask's Ask X and Google SearchMash.

Google Book Search has added another feather to their cap, in this situation additional results will appear besides the digitized format already present in Book Search. The extra results will be present as it prevails in analog.

That means, if you have entered “Catcher in The Rye” in the new book search engine besides the full text “you can often read reviews, a summary, or see what other people had to say about the book around the web.”

David Naylor addresses the issue of Google's Paid Links Algorithm affecting both sides of buying and selling paid links.

Google Changes Ads Stance!

May 17, 2007 | 1,978 views | by Navneet Kaushal

When Google and AOL negotiated a deal to create Global Advertising Partnership, one of its clauses included, "Expanding display advertising throughout the Google network".

To this provision, Google's official Blog vehemently commented, "There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever."

At Google's world webcast Searchology Press conference, Udi Manber , VP Engineering, Google Inc announced the launch of Cross Language Information Retrieval (CLIR) among other things.

Google Far From A Perfect 10!

May 17, 2007 | 2,006 views | by Navneet Kaushal

Google Inc is safe from a preliminary injunction in which they were charged for showing thumbnail-sized images from sexually explicit Websites. However, they might still be held liable for approving links to websites featuring pirated images.

A thread at eWhisper.net mentions a way to preview your ads on Google mobile without clicking and paying for it.

Your mobile ads can be seen at adPreview. After the home page opens, you can view the ad through Country & Carrier, Spoken language, Markup language and finally Search type.

Besides, they can be seen at adPreview. Read on, for more on how to preview ads.

Google Inc. announced in their Press Conference at Mountain View, California that their focus towards perfecting a model on Universal search. The Web Giant also launched a new homepage with additional new features to make finding information simple and quick for users.

Microsoft has launched a gaming site called Live Search Club that features classic games like Flexicon , Clink , Dingbats and Leaderboard.

A user at Windows Live reacts "OMG! Microsoft, get your head out of your behinds! Especialy you Bill! You guys are doing nothing. Instead of offering your cruddy Zune for a game, how about working on your OS? They really are messing up."

adCenter announced in both their forum and Webmasterworld that Microsoft would be launching a new scheme through which individuals and organisations will receive accreditation programs.

In their own words "Thanks for your interest in the adCenter accreditation scheme. We are working on one right now and hope to have the program out to our customers in the US by late summer."