SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

The event is scheduled to take place at Search Engine Strategies Chicago, in room Stevens 5 at the Chicago Hilton, tonight from 6 – 7:30 p.m. All the attending members will be divided into three categories, like:

Google will drop the "Advertise on this site" link feature displayed next to AdSense ads. With the help of this link, AdWords advertisers were able to directly target a specific site.

google advertise on this site Google AdSenses Advertise On This Site Feature Will Be Dropped

A new gadget was created by the Google team for personalizing iGoogle' homepage. The gadget will keep you up-to-date with all the big and small happenings related to the US elections, scheduled to take place in 2008.

6e3e81c831251054cf7e874c03d9bafa Google’s US Elections Gadget For iGoogles Homepage

Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.


  • Christine Churchill


Search engines, especially Google, say don't do 'em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay?

Moderator: Chris Boggs, Manager, Search Engine Optimization, eMergent Marketing/BRULANT, Inc.

Speakers: William Leake, Founder and CEO, Apogee Search, Eric Ward, CEO,, Brian Boland, Director-adCenter, Microsoft Corporation.

Contextual ads clearly requires a different type of optimization from traditional graphics and banner ads. Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.


  • Detlev Johnson


Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.


  • Rand Fishkin


Vanessa Fox, Features Editor, Search Engine Land, Entrepreneur in Residence, Ignition Partners.

How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, Matt Bailey, President, SiteLogic, Bob Tripathi, Search Strategist, Discover Financial Services.