A Google Groups discussion says that the Google advertising professional exam and the Google AdWords Learning Center is completely outdated.

Tim wrote:

"I am going through the learning center right now and the section on 'Analytics' is completely out of date. It refers to nothing but the old Google Analytics model which I barely used before the new model was released (I believe months ago).

Mike Grehan writes about a new feature first seen on Google.co.uk.

Apparently while searching for 'digital cameras' in the British Google site, at the end of the SERP was a box saying:

“Know of a better page for digital cameras? Suggest one!”

1im Want Better Results Than Google? Suggest Webpage Link To Google

Now, after selecting the option, the message changes to:

“Next time, we’ll place it up top for you, with this marker: *”

Following the lead of Google using underscores as word separators, Barry Schwartz now informs that Yahoo!, MS Live and Ask.com have begun using underscores “the same as dashes or hyphens in the URL”.

Google Pushes Tailored Phones To Win Lucrative Ad Market reports WSJ, in a bid for Google to capture a meaty portion of the mushrooming market for advertisements on cellphones.

"Google has invested hundreds of millions of dollars in the cellphone project, say people who have been briefed on it. It has developed prototype handsets, made overtures to operators such as T-Mobile USA and Verizon Wireless, and talked over technical specifications with phone manufacturers. It hopes multiple manufacturers will make devices based on its specs and multiple carriers will offer them."

Google Posters For Educators!

Aug 2, 2007 | 2,297 views | by Navneet Kaushal

Google in keeping with their Educators initiative has now introduced "How-to" posters. This is to help students and colleagues with handy tips on improving search results and using popular Google products like Google Earth and Google Quiz etc.

scree Google Posters For Educators!

Available posters are for:

  1. Google Search Tips
  2. Google Web Search

A few months ago, we had a post on how personalized search would affect both SEO and Spam.

glas Tips To Optimize For Google Personalized Search

Aaron Chronister in Search engine journal shows 8 ways on optimizing for personalized search:

  1. Make sure your title tags and descriptions are well written and have a strong call to action. Your organic click-through rate will become more important. Take the recent patent application from Microsoft that is using “triplet data sets” to personalize your results based on what users have previously clicked on.

Google Groups informs the launch of Googel AdSense in Serbian and Bulgarian.

Google Apps Now Universal!

Aug 2, 2007 | 2,091 views | by Navneet Kaushal

google Google Apps Now Universal!Keeping with their motto of organizing the world's information and making it universally accessible and useful, Google announces that Google Apps is now global.

Reuters informs Google is wary of behavioral targeting in online ads but the web giant is not shying from looking hard to discover the links between the searches its users do in order to improve target advertising.

targeting Google Shying From Behavioral Targeting In Online Ads

On Tuesday, Google VP for product management, Susan Wojcicki informed on Tuesday that Google was refraining from their competitor's race to deliver tools for advertisers that combine "a user's online actions into one profile."

A forum at webmaster world mentions that of late Google SERPs have started to cache time and date of the webpage when you last visited.

google cache minutes bbc Google SERPs Caches Time And Date

This new feature however has not affected all as tedster informs :
"No times for me, just dates. I'm currently seeing results from these IPs 64.233.169.103, 64.233.169.147, 64.233.169.99, 64.233.169.104 ." Thread at webmaster world.