This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.


  • Chris Sherman, Co-Chair, SES San Jose


  • Patricia Hursh, President, SmartSearch Marketing
  • Justin Sanger, President, LocalLaunch!
  • Matt Van Wagner, President, Find Me Faster

Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.


  • Rebecca Lieb, Editor-in-Chief, The ClickZ Network


  • Greg Jarboe, President and Co-Founder, SEO-PR
  • Stephan Spencer, Founder and President, Netconcepts, LLC

Counting Clock Feature on!

Aug 23, 2007 | 2,981 views | by Navneet Kaushal

Want to know the time of different cities with just a click of the mouse? has got a new feature something like this. It is now displaying a new counting clock feature on local searches. Don't get confused with the term "counting clock". Here it means a clock that counts up the seconds, in real time. For a search on San Jose, California, will return the current time. The time will be displayed all the time, on the right hand side of the page. You just have to watch those seconds tick away.

Yahoo! believes that with the use of more features, one can make their campaigns more successful. Yahoo! always try to analysis advertisers mind and how they are using Yahoo! Search Marketing tools and features. With feedbacks from users, Yahoo! tries to make adjustments to keep on pace with the current demands. The roll-out of latest features is an outcome of this effort.

Crawl Improvements By Yahoo!

Aug 23, 2007 | 1,771 views | by Navneet Kaushal

Yahoo! is working hard to impart fresh updates to its “crawl, index and ranking systems.” Recently, a significant reduction on the crawling intensity was noticed as it has now become more efficient and less aggressive. The fresh updates will be relatively important for webmasters.

According to Yahoo! Search Blog:

How should you charge for SEM work? Monthly fee? Percentage of ad spend? Percentage of sales? We explore a variety of options, in this session.


  • Misty Locke, President & Co-Founder, Range Online Media


  • Rand Fishkin, CEO,
  • Lance Loveday, President, Closed Loop Marketing
  • Ken Jurina, President and CEO, Epiar Inc.
  • Mike Murray, Vice President, Fathom SEO

Sometimes back in march, MSN/Live took their link: operator offline? Well MSN is now planning to open up that information once more with the new name “Webmaster Portal”. In fact, just some days after when the “link:” operator offline was closed, a small team was formed in Redmond. The team's main focus was to work on the next-generation set of tools, content and resources for SEO professionals and webmasters. Webmaster Portal is a single, friendly place to look for all tools and information relating to Live Search SEO. According to the official release, initially it will support the following categories:

The vast and beautiful sky fascinates people from all age groups. And Google Earth is all set to make you experience the space in a totally new way. The new feature, “Sky,” on Google earth will be something like a virtual telescope. This is quite similar to Google Earth with the only difference of the satellite view pointing just the other way. With this latest feature, users will be able to explore the vast space right from their own computer. Google recently, announced the launch of 'Sky', that allows users to see the blue sky as seen from planet Earth. This service can be availed via Google Earth.

New search products for our cell phones and PDA are coming out and existing ones maturing. This session looks at how to ensure your content is optimized for these mobile search tools.


  • Detlev Johnson, VP, Director of Consulting, Position Technologies


  • Cindy Krum, Senior SEO Analyst, Blue Moon Works
  • Rachel Pasqua, Director of Mobile Marketing, iCrossing

Below is our coverage of the second day of Search Engine Strategies San Jose 2007: