A post in Marketing Pilgrim has a letter from Scott Gardner, of Fair Market Valuations, who says that adCenter has been offline for the last four days.

CNet news sent Google, Yahoo!, Microsoft, Ask.com and AOL a survey on privacy issues.

Each one was asked the same questions the format of which were:

  1. What search-related data–including IP addresses, cookie IDs, user identities, and search terms–do you retain?
  2. How long do you retain those data?mit

Microsoft Closes aQuantive Deal

Aug 14, 2007 | 3,736 views | by Navneet Kaushal

msn aquantive Microsoft Closes aQuantive DealJust last week aQuantive shareholders approved the company's acquisition by Microsoft which was the latter's final hurdle. Now Forbes says 'Today, it’s officially part of the Redmond family'.

“Some expect yet another overhaul of Microsoft’s online ad operation as it integrates the $6 billion acquisition—and as it continues to search for the right combination of execs, tech and strategy to make its ambitious plans pay off.

Barely a week after Terry Semel sold off his Yahoo! Stock for $4 Million Susan Decker, Yahoo! Inc's President bought $1.1 million of the web company's shares, reports CNN Money.

"In a U.S. Securities and Exchange Commission filing this week, Decker revealed she had purchased about 47,000 shares of the company on Aug. 7 and Aug. 8. The buy was Decker's first ever open-market stock purchase, according to filing tracker InsiderScore.com, and came one-day after the stock fell to $22.44 – its lowest level since March 2004.

In the official Google Webmaster Central blog, the Anti-Malware Team has a post called "Malware reviews via Webmaster Tools".

"If you find that your site is affected by malware, either through malware-labeled search results or in the summary for your site in Webmaster Tools, we've streamlined the process to review your site and return it malware-label-free in our search results:

Google Pack, a list of softwares which are specially chosen by Google now includes Star Office, which is a very popular office suite that is designed by Sun Microsystems.

Softwares available in Google Pack are:

  • Google Earth
  • Norton Security Scan
  • Google Desktop
  • Firefox with Google Toolbar
  • Adobe Reader
  • Skype
  • StarOffice (includes Javaâ„¢)
  • Google Toolbar for IE

Ask.com Launches Ad Campaign In UK

Aug 13, 2007 | 2,256 views | by Navneet Kaushal

ask Ask.com Launches Ad Campaign In UKIn a post called And a Monkey Will Lead Them: The Ask UK TV Campaign, Ask.com announces the launch of their new ad campaign in the UK. From the blog:

ask 2 Ask.com Launches Ad Campaign In UK"The Ask spots feature the four characters from the original campaign, plus one of the tallest men in the UK, a dog, and a rhesus monkey, the latter of whom proved to be extremely difficult to work with. "We discovered on the shoot that he hates women," Sarah quipped,. The monkey eventually had to be shot in a separate room and combined into the picture using split-screen.

A shocking phase of events show that Microsoft's uncanny increase in share of US searches from 8.46% to 9.85% is not because of the reliability of Live Search but because of Microsoft launched Live Search Club reports AP News.

Confused? The article goes on to say that "It was Chicktionary" that indirectly shot up the percentage of Live users.

Recently, Matt Cutts from Google came up with some interesting Whitehat SEO tips on his WordCamp 2007 conference in San Francisco. He talked about different issues on the occasion like:

  • Don’t post your blog at root page of domain
  • Name your directory as “blog“, instead of “wordpress”
  • For better results use different categories that are also good keywords

In a thread at DigitalPoint Forums, there are reports of signs of Google planning to shorten their snippet text limit from about 150 characters to 95 characters.