Google’s new pay-per-action advertising program is sure to be huge favorite with bloggers. There is a nice post by Greg Gershman at Search Engine Journal which explains why the new program will enable bloggers to heighten their earnings from advertisements.

Google Vs. Yahoo! Vs. Microsoft is fodder for the search engine world. Neil Patel has made the figurative competition to the fisticuff level with a new game Search Engine Smackdown.

You can be any of the six players who are Google founders (Larry & Sergey), Yahoo founders (Jerry & David), or Microsoft founders (Bill & Paul). You play the game by answering questions. Every right answer gets you opportunities to win while every wrong answer gets you smacked. The most wonderful thing about the game is that the referee is Danny Sullivan. Game On.

Barry Schwartz has pointed to a thread at Search Engine Watch Forums where an aggrieved website owner has complained of hijacking. The owner of www.wenlockbasin.com has reported that his website just disappeared from the search results, even when searched with the domain name. The directory Hotfrogs replaced the site in the SERPs of Google.

As moderator Mcanerin explained:

Google%20audio%20advertising An Insight Into Google Audio (Radio) AdsLast year in the month of December Google ran a limited beta test of their latest Audio Ads product. They have lately started expanding it. Jeremy on Marketing Pilgrim gives an excellent overview of Audio Ads system setup with exclusive screenshots.

Get an inside view of Google Audio Ads at Marketing Pilgrim.

popurius logo2 Popuri.us: Do A Quick Check Of Link Popularity Popuri.us permits the users to 'check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!'

This is an excellent tool to know about all the relevant link popularity information in one go.

Panama was launched amid huge expectation, both on the part of Yahoo! and publishers. Yahoo! was fast losing out in the search and advertisement market to Google. Publishers, who still hadn’t lost hope with Yahoo!’s failure to launch Panama still hoped for some wonder product.

Yahoo! has officially announced the launch of Yahoo! Mobile Publisher Services. This is a host of services which permits publishers to increase the distribution and monetization of their content to mobile phones. According to a press release by Yahoo! Media Relations informs about the services offered:

Yahoo Mobile Ad Network: The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
 
Yahoo Mobile Content Engine: The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!'s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
 
Yahoo Mobile Media Directory:
The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
 
Yahoo Mobile Site Submit: The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.

Brian Smith on SingleFeed informs about a latest form of optimization that is Google Base & Data Feed Optimization. He also informs how to succeed on it.

Brian Smith informs:
Google Base is Google’s free user generated content database. Registered users can submit job listings, personal ads, blog posts, podcasts, recipes, images, technical documents, real estate listings, products, and more. While the following information will focus on Google Base for products, much of the information is applicable to all Google Base submitters, regardless of the type of data involved.

T-Series, a music and entertainment company based in India has sued Google for unauthorized projection of music video and other clips on YouTube. The sources reveal that song sequels from latest Bollywood movies produced by T-Series are open for public viewing on Google's YouTube.

Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.