YSM: Changes The Minimum Bids On Sponsored Search keywords

Feb 26, 2008 114 reads by Navneet Kaushal

Consider the case of an auction, Sotheby’s, eBay, normally there’s a reserve price (or minimum bid) set based on what is believed to be the minimum value of the product. Now, in congruence with the auction model, YSM is changing the way they set the minimum bids required to participate in a Sponsored Search keyword market.

Google PageRank Update Is On!

Feb 26, 2008 115 reads by Navneet Kaushal

Close on the heels of the Google SERP Update, now seems Google PR update is on! We are seeing increase in PR for many of our client's sites.
Some fellow members at Webmaster World also confirmed the same.

Few of the IPs where updated PR is currently visible are: 72.14.255.18, 64.233.187.99 & 64.233.167.99.

Google May Spend Extra Money In Your AdWords Account With Automatic Matching!

Feb 26, 2008 115 reads by Navneet Kaushal

Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. The Automatic Matching programs swing into action if Google sees that you have not used all of your maximum budget for the month or the day. Consequently, Google would take that extra money by automatically matching your ads for keywords that you didn't specify in your keyword match list.

Microsoft Soon To Launch "Engagement Mapping" for Better ROI Measure

Feb 26, 2008 115 reads by Navneet Kaushal

Reuters reported on Monday that Microsoft Corp would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc and Yahoo Inc. In this regard, Microsoft's "Engagement Mapping" is due to begin in beta form on March 1.

Microsoft Soon To Launch "Engagement Mapping" for Better ROI Measure

More Sponsored Ads At Ask, Organic Results Below Fold!

Feb 26, 2008 115 reads by Navneet Kaushal

Apparently, Ask.com now displays five sponsored results for several keyword searches, making the organic results appear below the fold, observes Barry. This is quite similar to the organic results that appeared below the fold before Jeeves was dropped.

Reportedly, the search for the keyword "mp3 players" on Internet Explorer, shows five sponsored results, see below:

More Sponsored Ads At Ask, Organic Results Below Fold!

Matt Cutts On Google 60 Penalties And Bad Linking Practices

Feb 26, 2008 117 reads by Navneet Kaushal

Matt Cutts recently responded to a Google Groups discussion about the Google -60 penalty. The penalty sometimes pushes down websites 60 positions back in the result pages. This penalty usually surfaces for a site due to its bad linking practices.

Paid links are considered a questionable tactic and they can harm a site's rankings, more often when these links are identified and Google takes along that juice, which can be considered a penalty.

MSRBot Bot & Microsoft Bot Behave Mysteriously On Some Servers!

Feb 26, 2008 113 reads by Navneet Kaushal

Complaints are appearing at two different forums about the search engine crawlers from Microsoft. Reportedly, at WebmasterWorld , MSRbot, Microsoft's research bot is being said to crawl pages that don't even exist.

The Google Online Marketing Challenge is ON now!

Feb 26, 2008 113 reads by Navneet Kaushal

The Google Online Marketing Challenge is ON now!

After doodle for Google, Google now has announced a global online marketing competition. In the competition, the participant would compete with over 20,000 registered students from 61 countries around the world.

The global online marketing competition is developed by professors in collaboration with Google. Through this Challenge, the students would get an opportunity to gain practical, real world online marketing experience. Besides, the competing students will also get a chance to visit the Google Headquarters in Mountain View, California and meet the team that created AdWords.

SEMPO ANNOUNCES ITS 2008 BOARD OF DIRECTORS!

Feb 26, 2008 115 reads by Navneet Kaushal

The Search Engine Marketing Professional Organization (SEMPO) today announced the results of its 2008 Board of Directors election. The board of directors includes:

SEMPO ANNOUNCES ITS 2008 BOARD OF DIRECTORS!

  • Chris Boggs eMergent – Marketing / Brulant, Inc.
  • Jessica Bowman – In-House SEO Expert
  • Massimo Burgio – Global Search Interactive
  • Bruce Clay – Bruce Clay, Inc.
  • Dave Fall – DoubleClick, Inc.
  • Duane Forrester – Microsoft

India Ranks Number One For Click Frauds!

Feb 26, 2008 116 reads by Navneet Kaushal

A recent study by Clickforensics revealed that the Click fraud phenomenon showed a hike of 15% this year compared to the last year. Not only the increase, but the trend too is alarming.

Apparently, this type of a cyber fraud can be found all over the world but in some countries it is rampant. India ranks at number one by contributing 4.3 percent, followed by Germany with 3.9 percent and South Korea with 3.7 percent, as the Clickforensics study reveals.

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