Apparently, Google has modified the way of handling navigational searches. Upon searching a site's name, (which is navigational) Google now shows different type of result set. In the past, Google only showed one result and gave options such as find similar pages, see the cache, links to the page etc. Now Google seems
to be matching it as any other search on the keyword phrase. This means the search would include links to possible competitors as well.
Google+ Gets a New Look with Bigger & Better Images!
Google will soon be rolling out big changes for the Google+ platform. The first to make their debut are; the bigger size of cover photo and photo features like "auto awesome" & "auto enhance". Google ...
More than Half of the Mobile Phone Searches Turn to Conversions in 1 Hour!
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it. The report looks at: When and why people ...
Interflora ban lifted: What exactly happened?
The over-publicized Google ban on the site Interflora was removed on 3rd March. It is very strange that Google has not yet commented on this particular ban. Usually, they have been outspoken and upfront about ...
Featured Article
How To Do Persuasive Writing The AIDA Way?
The crux of online marketing is content. The words you use to lure the customers in.
Matt Cutts has recently surveyed on how different search engines deal with the noindex meta tags. He conducted a search recently (congoo) and found that they have a noindex meta tag. Matt Cutts reports that while Google and Ask do not show the page in any way, MSN and Yahoo! show a url reference and Cached link but have no snippet. Cached link doesn't return anything on MSN and Yahoo! returns the cached page. Matt writes, "Personally, I’d prefer it if every search engine treated the noindex meta tag by not showing a page in the search results at all."
TrueLocal is "a local search engine free to hundreds of thousands of users that is a Yellow Pages with brains because you can full text search on it." Brett Tabke from WebmasterWorld writes, " The website asks what you're searching for and where. It then displays a list of businesses matching the search term, along with contact information and driving directions."
A Canadian version of TrueLocal has now been launched. The owner, from Canada is a well known forum personality from WebmasterWorld.
Jim Hedger, a well known writer in the SEM space has left his former consulting employer, Stepforth. Jim would now be starting a new consultancy by the name of Markland Media. He wishes to continue writing and speaking for the SEM industry as well. Apparently, Jim is joining JaydeOnline as Senior Editor for webmaster news sources like SEO News and SiteProNews.
Dr. Eric Schmidt, CEO of Google has agreed to join Apple's Board of Directors. “Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple’s Board of Directors,” said Steve Jobs, Apple’s CEO. Steve also added “like Apple, Google is very focused on innovation and we think Eric’s insights and experience will be very valuable in helping to guide Apple in the years ahead.”
Matt Cutt's latest video “Datacenter Comments” is focused on a combination of reviews and weather updates for datacenters. Matt Cutts have said that people often ask him about weather updates and what's going on with data centers at any given moment. In this recently released 9 min 55 sec video Matt Cutts has tried to give an overview of the various software infrastructure changes that have happened this year, and some meta insights about data center watching. Focus is also lain on supplemental results as well as infrastructure that improves quality and helps in giving more result-oriented sites.
Google AdSense has been sued for $250,000 by a woman, reports Steve Bryant at eweek. Theresa B. Bradley, a management consultant has filed a lawsuit against Google because "it took her 100 hours to place and review AdSense advertisements on her Web site, which Google subsequently removed." According to Bradley, after the HTML codes were placed on www.bravecorp.com. She asked Google to remove several competing AdSense advertisements. However, Google not only removed AdSense completely but also accused Bradley of violating AdSense policies by clicking on her own ads. If Bradley is to be believed, she clicked her ads only "to verify that the advertisers were not selling competing products". She did not comment further on the lawsuit. Bryant reports that Bradley also sued Yahoo! in August.
Google has just added a new feature to AdWords. This feature is My Client Center which will now allow you to configure email alerts. Hence if you want to be notified of when an ad delivery is stopped, or if your credit card was declined, or if a cmapaign is near ending, or if an account budget is almost done, or if your budget is 80% empty, you can get all these alerts prompted to you via email.
Matt Cutts' recently released 9 minute long video entitled “Recap of SES San Jose.” The video includes a short review of news from SES San Jose. Besides, it includes some educational as well as funny moments. As Matt Cutts said these are industry news, people that he got to meet and didn't get to meet, the changes that have just happened to some companies etc.
Selected advertisers have been invited by Microsoft adCenter to participate in the new ContentAds pilot. ContentAds pilot is expected to begin displaying contextual ads this fall. As per the invitations sent, contextually targeted ContentAds would appear on various MSN properties, such as MSN Real Estate and MSN Money, as well as others linked from the main MSN portal. However, the exact text could imply that ads for this pilot would also appear on non-MSN sites.
@pagetraffic
