Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the searcher clicks from the mobile search results to your website.

Facebook announced that 40 million SMB’s have active Facebook Pages. That is up from the 30 billion mark that Facebook said to have achieved last June. To further support these businesses, Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the US, UK and Ireland (with plans to add it in more countries later this year).

Google’s predictive search tool- Google Now is continuing to grow, as the company announced the news on their blog post that 70 additional apps have been added including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable.

Examples of all the new cards as well as the old ones can be found on the Google Now site here. Below are a few highlights of the new apps.

Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.

messenger video call image 1 Facebook Launches Video Calling For Messenger!

Facebook announced a new feature for its Messenger app on iOS and Android platforms: video calling. Now, Messenger users will be able to have a face-to-face chat!

Facebook announced the news on their official blog, and told more about the new feature:

YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.

Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.

Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.

Twitter started displaying more context about trending topics for mobile users of the network earlier this month. This week, the company is moving this initiative to the web, gradually rolling out the feature on their web portal.

Not everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned.

Biggest Fails In SEO2 Weekly Infographic: The Biggest SEO Fails!

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