In a recent Webmaster Central hangout on Google Plus, John Mueller was asked whether the Google Penguin update could be pushed into the search results to allow the affected ones to see whether they have recovered even a bit. Mueller answered that the update is not ready to be rolled out yet.

Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.

Facebook talked more about this new capability in its blog:

Two new features have been added to Google Webmaster Tools. The first one is to notify webmasters of faulty redirects and second for showing color-coded-HTML syntax within fetch as Google feature.

Google is also sending notifications to the webmasters who are directing mobile users to their homepage instead of the destination URL. In June 2014, Google updated guidelines asking webmasters to direct the smartphone users to the page they actually wanted to see.

Twitter has announced the beta launch of Promoted Video to help brands in uploading and distributing their videos on the Twitter Network.

Promoted Video Twitter Twitter Introduces Promoted Video in Beta, Also Expands Native Video Testing!

Promoted Video is an extension of the Twitter Amplify program, with an addition of new set of video tools for uploading and distributing videos. Twitter is giving advertisers a Cost Per View ad buying model. This means that advertisers will only be charged when a user plays the video ad.

Google has released a new tool to help users upgrade their PLA campaigns to Shopping campaigns in just a matter of clicks. In April, the search giant announced the replacement of PLA campaigns with Shopping campaigns.

The tool will create a new Shopping campaign from your regular PLA campaign based on your campaign structure, historical performance and current bids of your PLA campaign.

Google Shopping Campaign Google Releases Shopping Campaigns Upgrade Tool for AdWords Advertisers!

Google has added "low-quality guest blog posts" as an example of scraped content in the little or no original content Webmaster guideline. The search engine has been dealing with the use of guest blogging and posting for link building, specifically after Matt Cutts said that guest blogging is done for SEO purpose.

The news is out that Google is testing "Listen Now" music ads feature that gives searchers an option to listen to the tracks instantly via Google Play, Spotify, Rhapsody, and Apple Beats Music. The Wall Street Journal broke the news and it has been confirmed by a Google representative.

The Rolling Stones Screenshot Google Testing “Listen Now” Ads for Music Searches in Knowledge Graph!

If you are not sharing your content on Facebook, you probably are missing out on a big opportunity. Facebook has 1.28 billion users and there's no probability you will reach out to event 1 percent of them. However, if you get heard by even 0.1 percent, it's a huge number.

But the question here is, how are you going to grab the attention of this 0.1 percent audience? The answer is – with a well-written status update.

Social media has transformed the way a business is carried out. Be it a small or big firm, it has become crucial for all to know how to capitalize on this medium.

business infographic 1 Infographic: How to Choose Most Effective Social Media Channel for your Business

Merchant Money has come up with an interesting infographic on Social Media & Business to help you choose the most effective platform. Why do you need a social media presence? What are the options available? What is the segmentation of social networking sites users? The infographic answers all related queries.

Facebook has recently updated its guidelines, which will impact the ratings of the FB Pages with no physical address. There's a change in Facebook help pages, wherein the advice on how to show ratings is now added. It says: