Mobile Ad Revenue As High As $36.6 Billion, Search Ad Revenue Up By 19%, Says Report!

May 2, 2017 300 readsby Ritu Sharma

A recent study by IAB reveals that mobile has captured more than half of the entire US internet advertising revenue for the first time. The report has been released by Interactive Advertising Bureau and prepared by PwC US suggests that $72.5 billion were spent by advertisers in 2016 and mobile advertising accounted for 51% of this amount. This represents an increase of 22% as compared to 2015 and mobile saw and upswing of 77% from $20.7 billion the previous year.

Google Launches Similar Audiences for Search & Shopping!

May 2, 2017 292 readsby Ritu Sharma

Google has rolled out similar audiences for Search and Shopping. Similar audiences helps advertisers find people share similar interests with your loyal customers, at the same time when they are looking for products and services similar to You can expand your reach by connecting with people who are looking for what you have to offer.

Weekly Infographic: The Ultimate On Page SEO Factors Guide!

Apr 28, 2017 231 readsby Navneet Kaushal

The Ultimate On Page SEO Factors Guide

All SEOs have two questions: “How to rank a website on Google” and “How to rank a new website on Google fast”. This informative infographic by Gifographics shares information on on page SEO factors that can help rank your website on the first page.

Top 10 Digital Marketing Articles of this Week: 28th APRIL 2017!

Apr 28, 2017 216 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 28th APRIL 2017!

Facebook Pixel To Track Cart & Page Structure!

Apr 28, 2017 237 readsby Ritu Sharma

Facebook has updated Facebook Pixel. Pixel will now send more contextual information from advertiser’s website to better understand and categorize the actions that people take on their website to optimize for ads delivery.

Marketers will now be able to track actions taken on the site. Advertisers will be able to track clicks like add to cart, purchase, buy ad others. Information sent through Pixel will also include information from page’s structure to get better understanding of the context associated with these actions.

Get Started With Bing Merchant Promotions For Shopping Campaigns In The US!

Apr 28, 2017 207 readsby Ritu Sharma

Bing is introducing Merchant Promotions in the US. Now advertisers will be able promote products directly from their Bing Shopping Campaigns inventory with special offer tags. These tags will appear as ‘special offer’ at the bottom of your product ad. This will help in increasing customer engagement. Merchant Promotions are free and will improve the visibility of the ads.

Get Started With Bing Merchant Promotions For Shopping Campaigns In The US

Get Going

Google To Show Local Reviews In Your Language!

Apr 26, 2017 225 readsby Ritu Sharma

If you are traveling to a new place, it can get challenging to understand the native language and figuring where to go. To solve this problem Google will translate the reviews into the language you have set on your device. On your next visit to a foreign place, it will be now much easier for you to decide which restaurant to visit.

Google To Show Local Reviews In Your Language

Google Shares Latest Search Quality Improvements!

Apr 26, 2017 230 readsby Ritu Sharma

Search has come a long way from PageRank to Panda and Penguin. Google in a recent blogpost talked about how they plan to continue surfacing high quality content from the web. This includes improvements in Search Ranking, making it easy to provide feedback, and more transparency around how search works.

Bing Ads Add Search Term Reports At Product Level For Shopping Campaigns!

Apr 26, 2017 202 readsby Ritu Sharma

Bing advertisers now have more insights to optimize their product titles using the new offer-level search term report. Bing Ads has also rolled several other great features that will help advertisers improve the business using enhanced feed management and optimization for Bing Shopping campaigns. You can send the updated availability and price, as they change. Bing has also add scheduling to automatic feed downloads.

Half of Page-1 Google Results Are Now HTTPS: Moz!

Apr 25, 2017 213 readsby Ritu Sharma

In July 2016, Dr. Peter Meyers of Moz reported that 30%of Page 1 Google results were secure(HTTPS). The number has risen to 50% this week, says another Moz report.

Half of Page-1 Google Results Are Now HTTPS: Moz
 

Dr. Myers goes on to say that this rise is more due to steady adoption of HTTPS by the website owners and not the result of any algorithmic update.

This was further confirmed by Rank Ranger:

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