Google will soon be rolling out big changes for the Google+ platform. The first to make their debut are; the bigger size of cover photo and photo features like "auto awesome" & "auto enhance". Google ...
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it. The report looks at: When and why people ...
The over-publicized Google ban on the site Interflora was removed on 3rd March. It is very strange that Google has not yet commented on this particular ban. Usually, they have been outspoken and upfront about ...
The crux of online marketing is content. The words you use to lure the customers in.
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it.
The report looks at:
The search giant Google has acquired start-up Wavii for more than $30 million. The move that is calculated to boost knowledge graph results might also be helpful for an assortment of Google products such as Glass, News, and Now.
Wavii confirmed the news through a post on their website:
Google AdWords has launched Screensharing, a feature that will enable AdWords users to share screens with AdWords support staff.
Announcing the launch of Google Screensharing, AdWords community manager, Zee told that AdWords support team members can now invite users to share their screen with them and sign into AdWords account, on the phone.
Google has quietly made changes in the authorship snippets present within the search results. One of the highly visible changes is the removal of the "more by" author link that linked to the additional stories written by the author.
Moreover, when you click on the author image or name, you are directed to search results page that matches with the author name. Earlier; clicking on "in X Google+ circles", users were taken to the author's Google+ page but now they are directed to search results.
With online shopping portals becoming popular, the customer journey is getting more complex. There are high chances of a customer engaging with your brand through different mediums over several days, before making an online purchase decision. And to help you understand more about the buyer's thought process, Google has introduced "The Customer Journey to Online Purchase" analytics report today.
Bing re-launches the Bing Business Portal with a new name, "Bing Places for Business". The change will not do much with listings, other than moving the location of where you managed your business Bing Maps listing to bing.com/places.
Some of the features that were available in the Bing Business Portal have also been removed. These include:
After Related Searches filter, Google has now dropped Instant Previews from the search results which are said to be a very low usage.
The Instant Previews feature was launched in November 2010. It was also tested with AdWords Instant Previews and Sitelinks Instant Previews. There was even a feature in Webmaster tools to preview instant previews. Google even said that with Instant Previews feature, searchers were 5% more likely to be satisfied after they clicked on the results.
It is common for marketers and bloggers to have multiple websites. What will happen if these websites are linked to each other?
A similar question was asked to Matt Cutts by a reader. Let's go through the question in details:
We broke out the news of Mozilla being penalized by Google for user generated spam yesterday. The only thing that Google revealed was that it was a granular penalty. The latest addition to the news is that the penalty was on one specific page out of the 22 million pages that Mozilla has.
Here's what Matt Cutts said about the penalty:
Google has introduced the Upgrade Center, which will make it easier for advertisers with lots of campaigns to easily upgrade to enhanced campaigns.
Enhanced campaigns help marketers in reaching out to people with the ads based on their location, device type, and time of day- removing the need of setting up and managing several individual campaigns.
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