Google Confirms New Maccabees Update!

Dec 26, 2017 166 reads by Ritu Sharma

Google spokesperson confirmed to the Search Engine Journal about minor changes made to the core algorithm this month. He said, "We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy".

Many websites experienced volatility mainly from December 12-14.

Danny Sullivan, Google's public liaison for search, in a Twitter post, made it appear less important. He said, "Reports calling this a single "update" or calling it "Fred" don’t reflect what we actually said: there were several minor changes that happened as they routinely do in any particular week."

Top 10 Digital Marketing Articles of this Week: 22nd December 2017!

Dec 22, 2017 155 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 22nd December 2017

Weekly Infographic: 11 Battle-Tested Ways to Raise Your SEO Click-Through Rate!

Dec 22, 2017 145 reads by Navneet Kaushal

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate

Looking for ways to raise your SEO click-through rate? High organic click-through rates are an increasingly important factor in your SEO rankings. Recent studies show that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it. Check out the infographic at WordStream and get effective ways to raise your organic CTR.

Google Introduces New Version Of Rich Results Testing Tool!

Dec 20, 2017 157 reads by Ritu Sharma

Google posted on Webmaster central blog that it is introducing of new version of structured data testing tool in order to make diagnosing your pages' structured data easier.

A common terminology of "rich results" will be used for rich snippets, rich cards, and enriched results.

Google said the new testing tool “focuses on the structured data types that are eligible to be shown as rich results." it would allow you to test all data sources on your pages, including the recommended JSON-LD, Microdata or RDFa. Google said this new version is a “more accurate reflection of the page's appearance on Search and includes improved handling for Structured Data found on dynamically loaded content."

Google Offers Guidance On Mobile-First Index Feature!

Dec 19, 2017 141 reads by Ritu Sharma

After rolling out the mobile-first index for a few sites, Google has now posted more advice regarding the mobile-first index feature.

Confirming the update, Google said "This process has already started for a handful of sites and is closely being monitored by the search team."

Previously, the snippets in the results, as well as the content on the Google cache pages were displayed in the desktop version, which frequently caused issues for the mobile searchers. However, now they will be from the mobile version of the pages, and Webmasters will see significantly increased crawling by Smartphone Googlebot.

Over 1 Year of Data In The New Google Search Console!

Dec 15, 2017 135 reads by Ritu Sharma

John Mueller from Google recently shared that the company plans to roll out new and improved Search Console in 2018.

The company’s been testing the new Search Console version since summer, 2017. Its quite clear to the officials what the new version would be like and what is it going to offer. Some of the industry experts have even had their hands on the latest version.

The current version allows beta users to access data of up to 90 days. However, now, with the new version, they would be able to get access to over a year’s worth of Search Console data. It is a considerable leap ahead as it would mean four times the current data accessibility time period.

Weekly Infographic: Content Marketing for SEO: Incredible Statistics & Effective Strategies!

Dec 15, 2017 150 reads by Navneet Kaushal

Content Marketing for SEO: Incredible Statistics & Effective Strategies

Content marketing is way more important than you might have thought. Majority of the web traffic comes from organic search, SEO is clearly the winner here. And like they always say content is the key and the most effective way to boost SEO. Check out the insightful infographic at Copy Goals to know the statistics that support the claim.

Top 10 Digital Marketing Articles of this Week: 15th December 2017!

Dec 15, 2017 146 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 15th December 2017

Longer Meta Descriptions Recommended For New Longer Snippets!

Dec 15, 2017 135 reads by Ritu Sharma

Last week, Google announced the extension of search snippets in the Google search. They also passed on the information via Danny Sullivan, a California-based technologist and journalist, that there is no requirement to update the meta description to support longer search result snippets. They said Google can handle dynamic thing like this one.

John Mueller, a Google official said that "Essentially from from a purely technical point of view these descriptions aren't a ranking for anything. So it's not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site's ranking. However it can affect the way that users see your site in the search results and whether or not they actually click through to your site."

Google India Top Queries In 2017!

Dec 14, 2017 127 reads by Ritu Sharma

Google has released its 'Year in Search' list for the year 2017, and India's never-ending craze for Bollywood and Cricket is clearly visible.

The overall top searches in India for the year 2017 are:

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