Google To Communicate About Their Major Search Algorithm Updates!

Jun 16, 2017 171 readsby Ritu Sharma

Google doesn’t really conform its algorithm updates. However at SMX Advanced, Google’s Gary Ilyes said that if there is any major/significant algorithm change, they will communicate. We know Google updates regularly and with so many updates going on it’s difficult to confirm each on of them. But most of these don’t have much impact on results. He said there were two updates happening every day for the past few days.

Top 10 Digital Marketing Articles of this Week: 16th June 2017!

Jun 16, 2017 185 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 16th June 2017!

Weekly Infographic: Google Algorithm Updates: What You Need to Know About Fred!

Jun 16, 2017 156 readsby Navneet Kaushal

Google Algorithm Updates: What You Need to Know About Fred
Google’s latest update Fred affected some sites more than other. This insightful infographic by 180fusion explains Fred. It says the update targeted sites with content focused on ads, giving priority to revenue. It could also mean that sites with helpful content and unobtrusive ads may have gained in the rankings.

Google Launches Website Building Tool For Small Businesses!

Jun 14, 2017 205 readsby Ritu Sharma

Google has launched a single page website building tool for small businesses. While websites are a necessity now, for some businesses it may still not be possible to get one. Reasons can be cost, time, or complexity of the process. 60% of small businesses globally do not yet have a website. To solve this issue Google has launched Website. It’s a free a tool which is an extension of Google My Business. With the help of Website, small business owners can create a small, striking website in a matter of minutes. It’s easy, and the website can be created or edited from your computer or phone.

Bing Ads Announces Device Targeting Globally, Supports Mobile-Only Campaigns!

Jun 13, 2017 144 readsby Ritu Sharma

Last year Bing Ads had announced device targeting by adding desktop as an option. Now they have expanded device targeting by adding mobile-only support by adding negative desktop bid modifiers.

Advertisers can now choose to completely opt out from displaying ads on desktop. The new range for Desktop is now in line with the rest of the devices at -100% to +900%.

Bing Ads Announces Device Targeting Globally, Supports Mobile-Only Campaigns

Top 10 Digital Marketing Articles of this Week: 9th June 2017!

Jun 9, 2017 174 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 9th June 2017!

Weekly Infographic: Most Effective Tips for SEO!

Jun 9, 2017 163 readsby Navneet Kaushal

 

We all know how important it is for digital marketers to stay updated with the tips and techniques of SEO. What worked in 2016 may nor work in 2017. But a few things haven’t changed much over time. This insightful infographic by MAG Studios shares some effective SEO tips that every marketer must know.

Google Rolls Out Tab Based Local Panel With Quick Access to Reviews!

Jun 8, 2017 153 readsby Ritu Sharma

Last month it was reported that Google was testing tab on local knowledge panel. Google has now confirmed rolling out it out fully. It’s a new experience for the users for the local panel in mobiel search results. Users can toggle between the local business’ overview details and the business review, quickly.

There are two buttons, one for overview and the other for reviews.

Bing Introduces Advanced Bing Visual Search!

Jun 7, 2017 149 readsby Ritu Sharma

In an official blogpost Bing announced an advanced form of image search: Bing Visual Search. While Search by Image could let you specify an image to be used as a search query, now users can search with in that image. Let’s say you like a bedside lamp in a bedroom picture, you may now conduct a search only for that lamp.

Google Stops Using DMoz Listings For Snippets, Officially!

Jun 3, 2017 146 readsby Ritu Sharma

Google announced in a blogpost that it no longer uses DMoz listings for snippeting. As a result, it is now very important for the webmasters to provide high quality meta descriptions.

Google earlier took search result snippet from three places:

  1. The content of the page
  2. The meta description
  3. DMOZ listings
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