Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Release of Penguin 4.0 is important for SEO’s who rely on link building to increase their site’s rankings. It seems the days of link building are limited. SEO’s now have to update their SEO strategy and take up a more modern approach for link building. That means it’s time now for link earning which means earning natural links to your website, and at the same time engaging your audience.
The latest infographic by CJG Digital Marketing shows the evolution of link earning from traditional link building.
In a blogpost Bing announced about its partnership with Tuneln to improve radio related search results. Users will now be able to easily discover radio station information and find radio stations available for streaming.
Google announced that it is launching affiliate location extensions which will help manufacturers drive customers to third party retail locations that sell their products.
“Three quarters of consumers who conduct a local search on their phones visit the store within a day . That’s why it’s critical to show up in those “I-want-to-go” moments when people are looking for nearby places.”
AdWords advertisers can now use Keyword Planner tool to upload existing keywords, inform budgets, and project the impact of adjusting bids.
“Keyword Planner is a powerful tool for forecasting keyword performance and traffic estimates, and seeing search volume trends over time. You can use it to upload your existing keywords, inform budgets, and project the impact of adjusting bids. To help you save time when doing this, Keyword Planner now lets you automatically import your keywords directly from your campaigns and ad groups into the tool.”
This holiday season Google has made travel planning easier by adding filters to show the expected increase in the cost of the air tickets, hotel discounts, and making travel planning easier on mobile. The announcement was made officially in a blog post.
"Whether you're heading home for the holidays or escaping to some exotic destination, one of the most time-consuming and stressful parts of travel planning is finding the right flight and hotel. Sixty-nine percent of U.S. leisure travelers worry that they're not finding the best price or making the best decision while booking a trip — making this kind of purchase more worrisome than financial investments, home improvements or electronics purchases.*"
In a recent blogpost Google announced that they will be adding “Fact Check” tag to Google News articles which will help readers find fact checking. The tagged articles will show in the expanded story box on news.google.com and in the Google News & Weather iOS and Android apps. This is being rolled out in the US and UK as of now.
Pinterest announced that more than 150 million people use it every month around the world. More than half of the people on Pinterest, and 75% of the new signups, are from outside the United States. Not just this 40% of the people who join are men.
Google has launched a new testing tool for Accelerated Mobile Pages (AMP). This tool is to ensure that your AMP implementation is working as expected, and available within the Search Console.
In a Google+ post, Google announced that they have decided to remove the “Demote Sitelink” setting in Search Console.
Google said, they are simplifying things since the algorithms have gotten better at finding, creating , and showing relevant sitelinks.