Detailed Guide The Ultimate Off Page SEO Factorst Weekly Infographic: The Ultimate Off Page SEO Factors!

Those days are “Gone with the wind”, where traditional link building techniques were used for SEO. It is time to inculcate latest off-page SEO factors like, improving link profile, which helps to bring positive change to website’s organic traffic and search rankings. A website’s link profile will depend upon factors like quality backlinks, reach of web content, co-citations, co-occurrence, neighbor links, and other factors.

Facebook’s maintains its status as king of the social media network. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.

The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.

So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.

Google announced several changes to its app install and app engagement ad offerings on Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google is making inventory available for these units on the Google Display Network for Android app marketers.

Google says that the early tests showed installs increased up to 28 percent while cost-per-install held steady.

Twitter announced the launch of its new feature- Curator- a platform that surfaces the most relevant and popular tweets and Vines around a specific topic. It is an initiation to make it easier for media people to tap into conversation on its platform.

Media publishers can witness a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter’s Product Manager Matt Dennebaum wrote about Curator in a blog post:-

With the most mentioned drop in Facebook pages’ organic reach, page admins of event heavy pages, such as those for music artists have been taken aback. Facebook launched a new feature this week aimed at solving this issue.

PagesSubscribe image 1 Facebook Launches Subscribe Button For Pages’ Events!

All pages on desktop and mobile will now be featuring subscribe buttons in their events sections and users who click those buttons will receive the same types of notifications that they would see from other users’ events.

From the Google AdWords team, Mini announced on Google AdWords Help that they have initiated some changes to the Google AdWords exams and certifications in Partners. One change not specifically announced or mentioned by Google is that they have cut down the certification period from 24 months to 12 months. Rodney Hoover witnessed this, and posted it on Twitter. This means that if you become certified today, it is valed only for a year and not two.

Moz announced a new feature around their Open Site Explorer link analysis tool, where paid subscribers would be able to view a new addition called “spam analysis.” Spam analysis aims at documenting and uncovering the more risky and penalty prone links pointing to your web site. It helps you to build a disavow file to upload to Google.

clickzlive chicago ClickZ Live Chicago   November 17 19, 2015

Title: ClickZ Live Chicago – November 17-19, 2015
Location: Hyatt Regency Chicago
Link out: Click here
Start Date: 2015-11-17
Start Time: 00:00:00
End Date: 2015-11-19
End Time: 00:00:00

logo Pubcon Las Vegas 2015, 05 Oct.   09 Oct.

Title: Pubcon Las Vegas 2015, 05 Oct. – 09 Oct.
Location: Convention Center Las Vegas
Link out: Click here
Start Date: 2015-10-05
Start Time: 00:00:00
End Date: 2015-10-09
End Time: 00:00:00