The Most Powerful Brand: Google

Apr 24, 2007 | 1,936 views | by Navneet Kaushal

Gary Price reports that Google has been ranked as the most powerful brand by “Millward Brown Optimor's Brandz Top 100” in collaboration with Financial Times. The result is based on the dollar value of the companies.

Google with $66.4 billion beat General Electric worth $61.9 billion to reach the top slot. Yahoo! considered to be its closest rival was ranked at number 42. The detailed report of the findings have been published exclusively by Financial Times.

Google Blog Hacked Again!

Apr 23, 2007 | 1,604 views | by Navneet Kaushal

The official Google Mac Blog was hacked by someone named Vishal on Saturday. Though Google swiftly removed the link, screenshots were already floating around. The message left on the page read:

Yo!

Yo! This is crazy.. I tried to register this and I could! icon smile Google Blog Hacked Again!

- Vishal

Philipp Lenssen reports that this is the second time that the blog has been hacked. It was hacked in last October too. 

logo marratech What Google Bought Today?   Marratechs Video Conferencing SoftwareIf you have been wondering what rich brat Google bought today, then the answer is Marratech's video conferencing software. According to the Official Google Blog, the software will "enable from-the-desktop participation for Googlers in videoconference meetings wherever there's an Internet connection."

The new Google AdWords Account Snapshot Beta is so much inspired by the Yahoo! Panama’a admin that it looks like a copy. It has been reported by Dan London and Loren Baker.

google adwords snapshot New Google AdWords Interface Inspired By Panama

ysm dashboard New Google AdWords Interface Inspired By Panama

Coming from Google, this is a nice compliment for Panama. As per originality, it has never been a concern for the search engines. In fact, much worse had happened when Yahoo!, MSN and Google were experimenting with sponsored ad placements.  

According to Click Fraud Index, as high as a quarter of all clicks for high priced search terms could be fraud. The report findings show that the industry average of click frauds has gone up from 13.7 percent in the first quarter of 2006 to 14.8 percent for the same period in 2007.

Google is starting to integrate news results into standard web search results which will eventually mean the end of OneBox results. Under the OneBox scheme of search result display, news links were placed at the top of general search results in a neat cluster.

However, under the new method news results will be blended into the general search results. According to a post at Search Engine Land, Marissa Mayer, Google vice president, search products & user experience, has said that:

In yet another case that showcases search engine's double standards in conforming to government laws, Yahoo! has been sued by the wife of a Chinese writer. Yu Ling has stated that her husband "has been tortured in the Chinese prison where he is being held” on charges of "incitement to subvert state power."

Google has announced its first quarter 2007 results. Guess what? As ever, there are no surprises this time too. Even this time Google has grown at the same monstrous rate which always belies expectations. According to the report:

  • The gross revenue has grown by 63% ($3.66 billion) as compared to the Q1 in 2006
  • Net income rose to $1.0 billion form last year's $592 million

Google Webmaster Central has upgraded the anchor text reports. Previously, the report provided individual anchor text words only. But now the report includes full anchor phrases. The new enhancements are:

  • We've expanded the number of phrases we show to 200.
  • You can now see the variations of each phrase (for instance, with different capitalization and punctuation).

The Google AdSense Blog has announced that now its services will be available in two more languages: Greek and Romanian. The blog post read:

Greek and Romanian publishers can monetize their content by displaying targeted AdSense for content ads on their pages. As an added bonus, Romanian publishers can now implement AdSense for search as well.

If you guys never believed Cristian Mezei, you should have.wink smile Google AdSense, Now In Greek And Romanian Languages