Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:

  1. “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.

Terry Semel out, Jerry Yang in! This is the latest buzz in the corporate world. Announcing the news in his blog, Jerry Yang says he is “committed to doing whatever it takes to transform Yahoo! into an even greater success in the future.”

getimage1 Jerry Yang: The Makings of Yahoos New CEO

clusty1 Latest Search Engine On Your Mobile

Vivismo, of Velocity Search Platform fame announced that its search potal, will now be available on mobile phones. Now, anyone can use email, access much needed information, corporate intranets, etc from their mobile devices while on the go.

Matt Cutts in his official Blog entry gives a shout out to for an article called “Google Makes Change to Daterange Syntax”.

Joost De Valk created a Google de-Personalized Search plug-in which can can be used in both Firefox and Internet Explorer 7. Meaning, now you can search without logging out of Google and still receive depersonalized SERPs.

gg no pers New Cool Feature: Depersonalized Search Browser Plug in

One webmaster writes, "Seriously cool work, Joost! Thanks for providing the community with a practical tool. It may be a simple tool, but its the simple things that sometimes don't appreciated enough. (plus, I don't have to enter &pws=0 after each search either.) "

Andrew McLaughlin, Google's Director of Public Policy and Government Affairs finally makes it public that their official Google Public Policy Blog is now open for public use. However, this is not a new release as the Google Public Policy Blog has been working in the sly for about 2 months.

Webmasterworld discusses an exciting new feature called I.P. Exclusion through which "you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear." With this new tool, webmasters can exclude upto 20 IP addresses as per campaign.

To exclude IP addresses, follow the steps below:

Microsoft launches their new-look for MSN mobile. As with every other MSN product, it has clean lines with a fresh feel and modern feel.

Latest features in the new MSN Mobile portal include:

  1. Sports – Get game scores, schedules, stats, and more
  2. Weather – Look up the week's forecast
  3. Entertainment – Find movie reviews, show times, and more

Over a month ago, Pacific Epoch announced that Google China was sued as it stopped using its feature of Cache. Cache stores webpages and the removal caused many websites to lose traffic and drop in rankings.

Agency FAQs report that Rammohan Sundaram, formerly of Tribal DDB India will take over as Yahoo! India's National Sales Manager.

Considered an aggressive sales driver, Sundaram's knowledge and skills would aid in furthering Yahoo's performing marketing initiatives. Yahoo has pitched in the right person at the right time as performance marketing is still new in India and with the right push, it could further Yahoo! as a leader. Unlike click-throughs or cost-per-thousand performance marketing is based on cost-per-action or cost-per-lead advertising arrangements.