GoogleSystem informs that Google buys Zingku, a mobile social media company.

Zingku informs, "We've entered into an agreement to have Google acquire our Zingku service."

About Zingku:

"Our service is designed from the mobile phone, outward, allowing you to create and exchange things of interest ranging from invitations to "mobile flyers" with friends in a trusted manner. On the mobile phone, Zingku uses standard text messaging and picture messaging features that come with every phone. On the web, our service uses your standard web browser and instant messenger. There is nothing to install.

Aaron Wall noticed some major changes in the Yahoo! ranking algorithm. It is believed that these changes will have a major effect on sites which enjoy Yahoo! Rankings.

The major changes noticed by Aaron Wall are:

  • botching part of a sitewide 301 redirect that they had followed for months – now both sites rank, but each ranks well for some portion of the queries

Ask has announced the launch of the new PPC platform on 2nd October. The news came in the limelight after a blog posted at SearchEngineWatch.

Google Reader for iPhone!

Sep 27, 2007 | 2,686 views | by Navneet Kaushal

Recently, with the Google Web ToolKit, Google demonstrated an iPhone specific version of Google Reader. The main motive behind this demonstration was to come up with some new ideas. The iPhone Reader combines the Google AJAX Feed API with a user interface geared for use on the iPhone.

The new test was carried out to build a new application that can:

With a first look at a query, everything seems fine. But with a look at the result for that page, the picture becomes much more clear.

Now the question is why is it displaying the cache of a different site? This shocking information was revealed in a Google Groups thread, where the owner of the site said he or she had a 302 redirect from to in the past. But some two months back, even when she stopped the 302 redirect, Google is still displaying the wrong site in the cache.

In a thread titled, "Qualified professionals blocked on Google" at WebmasterWorld, a new face of Google came into limelight. At the AdWords Robots.txt file, one can notice something like this- "Disallow: /*?"

Technically speaking, it means that Google disallows all Google AdWords Qualified Professional pages. To make it more clear, have a look at another example of one Google AdWords Professional page. Notice closely, the way the URL is typed “” Since Google disallows /*?, Google won't index them fully.

Recently, Yahoo! announced that it is closing its Podcasts Directory service. The service will case to operate from October 31st. The site never came out of Beta before this sudden plan to end the service. The reason for ending this service is not yet very clear. There is simply a message on the site that reads “Yahoo! apologizes deeply, but we will be closing down the Podcasts site on Oct. 31, 2007.”

Many Changes In Yahoo! Ranking!

Sep 27, 2007 | 2,626 views | by Navneet Kaushal

Aaron Wall noticed Major Yahoo! Ranking Changes.

“Yahoo search normally moves rather slowly with small changes, but I just saw some pretty big shifts in Yahoo rankings, including:-

  1. botching part of a sitewide 301 redirect that they had followed for months – now both sites rank, but each ranks well for some portion of the queries
  2. a bit more weight on domain names”

The first ever Microsoft Live Search Searchification Day was held yesterday. The purpose of this was to showcase the improvements made to LiveSearch, specifically in its core search technology. Also, changes have also been made in other areas like local, shopping, entertainment and health.

If you get a video e-mail alert by Google, do not get shocked, as Google introduced this "new caffeine-free way to stay alert" recently.