EU extends Google-DoubleClick inquiry informs Reuters. Apparently, the EU regulators on Monday extended the deadline for their inquiry into Web search leader Google's proposed purchase of rival DoubleClick to November 13 from October 26.

google doubleclick EU Extends Google DoubleClick Enquiry Deadline!

Google competition counsel Julia Holtz told Reuters, "We believe that the deal is good for publishers, advertisers, and users–and we trust that the Commission will reach the same conclusion and clear the transaction."

googleplex Why Do Googlers Quit The #1 Search Engine?

Fortune Magazine rated Google Inc as No.1, in the 100 best places to work in , for the year 2007. Everyone knows about Google employees who get 20 percent of their time to work on something company-related that interests them personally, and their cafeteria, called 'Cafe150' is legendary. Then, why do Googlers leave?

google caffe Why Do Googlers Quit The #1 Search Engine?

Antone Gonsalves speaks to a few ex-Googlers and asks them why?

brian mcandrews.thumbnail AdCenter Sr. VP Says Internet Ads To Shift From SearchJust days after saying Google receives too much undeserved credit, Brian McAndrews, the Sr VP of Microsoft's Advertiser Publisher Solutions Group is back saying the company's search ads will shift to other forms of online advertising, reports Bloomberg.

McAndrews said, "Search has been a significant driver of growth. In the next several years, it will not be as much of a driver. Some of the emphasis will shift more toward display ads, toward video, toward rich media."

Social networking is really the way forward. This couldn't have been proven better by Google's previous announcement of creating FaceBook applications.

eric schmidt Google CEO Hints, AdSense Ads Coming Soon To FaceBook!

Steve Rubel suggests that, "Schmidt Hints Adsense Maybe Coming to Facebook Apps". This is because Eric Schmidt told Adage:-

"How will those developers get paid for those services? We would like to have our ads in those applications."

A Press release informs that Yahoo! OneSearch is now in India.

yahoo onesearch Yahoo! Introduces OneSearch & SMS Search In India!

“How oneSearch SMS works

With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through its 58242 short code. For example:

  • SMS to 58242 with the city name (e.g. Mumbai) returns back the weather

Google News announced a new application for facebook where users can create custom sections or select from a set of pre-defined topics, then browse and share stories with their friends on Facebook.

Google is trying a couple things differently with this application, and it is still in beta.

Vanessa Fox writes that Google did a clandestine launch back in October 12 and has a screenshot to prove just that. Below is the screenshot.

The Microsoft Live Labs blog announces Lista's, Microsoft's Technology Preview Tool.

listaslogo Listas: Microsofts Social Marketing Tool

“Listas is a tool for the creation, management and sharing of lists, notes, favorites, and more. It allows you to quickly and easily edit lists, share them with others for reading or wiki-style editing, and discover the public lists of other users. We encourage you to try using it for meeting notes, bookmarks, shopping lists, to plan a night out, or whatever other creative ways you can think of.

In a bid to do their bit in the ever-growing energy crisis, Google promotes Lights Out San Francisco, and henceforth has turned black (lights out). Apparently, "that turning lights out in San Francisco for even one hour could save as much as 15 percent of the energy consumed on an average Saturday night".

google lights out sf Google Lights Out To Promote San Francisco Eco Conservation

As part of their ongoing tactics to improve their user's search experience, informs the Yahoo! Search blog.

“Members of the Yahoo! Search product, marketing, design, and engineering teams to get out of their cubes and into the "shoes" of our customers for a day. The goal of these customer visits was simple — have every team member understand at a very personal level how their customers use search in their daily lives.

According to Brian McAndrews, the Sr VP of Microsoft's Advertiser Publisher Solutions Group, Google receives too much credit or ad conversions. This was what he stated during a panel discussion at the San Francisco summit of the Web 2.0 Summit.

brian mcandrews Google Receives Undue Ad Conversions Credit, Says Microsoft VP!

As Frank Watson reports, "McAndrews was talking about Microsoft's plan to launch conversion attribution tracking – where the user's previous ad exposure etc. is attached to longer tailed tracking."