Link Building Campaigns and Strategies: PubCon Las Vegas Dec 2007, Day 1

Dec 5, 2007 119 readsby Navneet Kaushal

This is a follow up to last year's highly popular linking session. The panelists in this session are experts on linking and will take a critical look at linking strategies including outbound link optimization, outsourcing link building, old-fashioned linking via directories, and hiring an in-house link developer.

Moderator:

  • Chris Tolles

Speakers:

Link Buying: PubCon Las Vegas Dec 2007, Day 1

Dec 5, 2007 114 readsby Navneet Kaushal

To buy or not to buy; that is the question in link building today.

Moderator:

Speakers:

The first speaker, John Lessnau, Founder of LinkAdage starts off by saying everyone asks him, "should I buy links? What links? Will I get banned?"

Link Baiting – 96 Different Strategies: PubCon Las Vegas Dec 2007, Day 1

Dec 5, 2007 127 readsby Navneet Kaushal

Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Content Creation – Cranking it Out: PubCon Las Vegas Dec 2007, Day 1

Dec 5, 2007 115 readsby Navneet Kaushal

Constant content creation is the fuel for your website. Whether you live 'n die off search engine referrals or natural type-in traffic you understand the need for minty fresh content. This panel of content gurus will look at how to keep the creativity flowing and managing the content process.

Moderator:

  • Elisabeth Osmeloski

Speakers:

  • Elisabeth Osmeloski, Director of Online Media, Zonder.com

Online Maps: Plotting the Direction of Local Search: SES Chicago 2007, Day 2

Dec 5, 2007 118 readsby Navneet Kaushal

Online maps have found their way to become the centerpiece of local search, taking over as the de facto local products of all major search engines. But what else is in store for online and mobile maps as a tool to find what you're looking for locally? And what is the future of 3D mapping to move beyond static search results and enter into an immersive experience as the primary venue for local searches, product research, social networking and travel.

Maximum Conversion in Retail: Raising the Bar: SES Chicago 2007, Day 2

Dec 5, 2007 119 readsby Navneet Kaushal

Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we've assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

December 2007 Update For Yahoo! Search Is On?

Dec 5, 2007 115 readsby Navneet Kaushal

In a recent thread titled, "December 1, 2007: Yahoo Update?" at WebmasterWorld, there are assumptions made my users for a possible update coming out on December 1st.

Some even reported of noticing an update, while others left that Yahoo! rolled it back this time. However, many are reporting of significant changes in the Yahoo! Search results.

Google Looking For Ad Partners Outside DoubleClick Deal

Dec 5, 2007 114 readsby Navneet Kaushal

Reuters reported that Google Inc is looking for more advertising partners outside its proposed purchase of DoubleClick Ltd. Tim Armstrong, Google's president of advertising and commerce in North America, said that Google is planning for a joint system to sell ads in print, radio and television for better management of ad inventory.

Live Search Cloaking Detection System Fixed By Microsoft

Dec 5, 2007 115 readsby Navneet Kaushal

At the Live Search Webmaster Center blog, Microsoft clarified that the cloaking detection system ia working properly. Earlier, there were some reports of skewed site statistics, ads reporting and high traffic load. The team has made some adjustments to the process to correct the errors.

Microsoft's Live Search With Site Links

Dec 5, 2007 115 readsby Navneet Kaushal

In a recent SEOCO blog, it was reported that Live.com now returns extra links under the first result. This latest change is quite similar to that of Google's site link feature. With this latest feature, one does not have to spend time hunting through web pages to find relevant information that they are looking for.

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