Google has officially announced the launch of Google Website Optimizer. Google Adwords are continually committed to enhance advertisers experience.

This is a beta application. Moreover, it is even integrated with AdWords and free to all advertisers. Google informs that in a matter of few weeks this feature would be available automatically to all the Adwords Advertisers in their account.

No More YouTube In Thailand

Apr 6, 2007 | 1,360 views | by Navneet Kaushal

Thailand has blocked YouTube and several other sites 'in a crackdown on material seen as denigrating the country's monarch', reports Herald Tribune.

"We have blocked YouTube because it contains a video insulting to our king," Winai Yoosabai, head of the censorship unit at the Ministry of Communication and Information Technology, said.

New Color For Google Ads

Apr 6, 2007 | 1,155 views | by Navneet Kaushal

Google has officially announced a couple of changes to Google Ads appearing on top of search pages.

First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue to yellow. Second, we’ve modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser’s site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible.

Topix Now A Web 2.0 News Site

Apr 4, 2007 | 2,116 views | by Navneet Kaushal

topix logo Topix Now A Web 2.0 News Site Topix a news aggregator site is switching mode and becoming an open website. More than 1 million people posted 5.5 million comments, adding more than 30,000 comments a day in Topix. And many of the most passionate discussions were happening at the local level, reports Pandia.

Refer Google Apps Earn $5

Apr 4, 2007 | 3,856 views | by Navneet Kaushal

Google AdSense blog informs that a referral to Google Apps can earn you $5. However, it seems to be restricted for US users alone.

 Refer Google Apps Earn $5

Instructions given on AdSense blog:
Just visit the AdSense Setup tab in your AdSense account and click the link for Referrals. Select the Google Apps option and then choose how you want the referral ad to look on your site. (The Google Apps referral ads are available in English right now, but we'll be adding more languages soon.) Copy the code provided into the design of your web pages, and voila!

Compete has introduced 'Attention metrics'. Compete says, “you can use to measure a site’s Attention. Attention fuses engagement (measured by time) and traffic (measured by unique visitors) into a single, more complete picture of a web site’s value.”

Yahoo! announces the names of the Yahoo! Search team experts who would be part of the panelists at SES in New York scheduled from April 10th–13th, 2007.

  • Sitemaps & URL Submission — Priyank Garg, Product Manager
  • Duplicate Content & Multiple Site Issues — Amit Kumar, Engineering Manager
  • Robots.txt Summit — Sean Suchter, Director of Yahoo! Search Technology

Yahoo! Search Index Update

Apr 3, 2007 | 2,043 views | by Navneet Kaushal

Yahoo! Official blog informs about a search index update that is taking place. The update should be over by now though.

We are in the process of rolling out some changes to our search results. As usual, you may see some changes in ranking as well as some shuffling of the pages that are included in the index throughout this process. This update will roll out this evening and will be complete very soon.

Google's work culture could not get more laid back than this. During the weekend an employee python went missing in Google's Manhattan office. The three foot long snake called Kaiser made the Google's search engine experts leave their work and scoured the complex in search for it.

Dom on MSN UK blog confirms that the experiment of pre-populating the search box didn't work so well. MSN did bagged a lot of negative comments for their marketing strategy. Moreover, they Dom clearly suggests that the statistics did not showed a positive result as well.