So You Want To Be A Search Marketer!: Search Engine Strategies San Jose 2007

In this session, search engines experts discuss on the different strategies that can help one in becoming a search marketer.

Moderator:

  • Misty Locke, President & Co-Founder, Range Online Media

Speakers:

  • Pradeep Chopra, Co-Founder, OMLogic
  • Dan Perry, SEO Producer, Cars.com

SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores possible solutions.

Moderator:

  • Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers:

  • Shari Thurow, Founder & SEO, Omni Marketing Interactive

No presentations — just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking.

Moderator:

  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:

  • Mike Grehan, Vice President, International Business Development, Bruce Clay, Inc.
  • Debra O'Neil-Mastaler, President, Alliance-Link
  • Jim Boykin, CEO, We Build Pages Internet Marketing

This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.

Moderator:

  • Chris Sherman, Co-Chair, SES San Jose

Speakers:

  • Patricia Hursh, President, SmartSearch Marketing
  • Justin Sanger, President, LocalLaunch!
  • Matt Van Wagner, President, Find Me Faster

Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Moderator:

  • Rebecca Lieb, Editor-in-Chief, The ClickZ Network

Speakers:

  • Greg Jarboe, President and Co-Founder, SEO-PR
  • Stephan Spencer, Founder and President, Netconcepts, LLC

Counting Clock Feature on Ask.com!

Aug 23, 2007 | 3,055 views | by Navneet Kaushal

Want to know the time of different cities with just a click of the mouse? Ask.com has got a new feature something like this. It is now displaying a new counting clock feature on local searches. Don't get confused with the term "counting clock". Here it means a clock that counts up the seconds, in real time. For a search on San Jose, California, Ask.com will return the current time. The time will be displayed all the time, on the right hand side of the page. You just have to watch those seconds tick away.

Yahoo! believes that with the use of more features, one can make their campaigns more successful. Yahoo! always try to analysis advertisers mind and how they are using Yahoo! Search Marketing tools and features. With feedbacks from users, Yahoo! tries to make adjustments to keep on pace with the current demands. The roll-out of latest features is an outcome of this effort.

Crawl Improvements By Yahoo!

Aug 23, 2007 | 1,838 views | by Navneet Kaushal

Yahoo! is working hard to impart fresh updates to its “crawl, index and ranking systems.” Recently, a significant reduction on the crawling intensity was noticed as it has now become more efficient and less aggressive. The fresh updates will be relatively important for webmasters.

According to Yahoo! Search Blog:

How should you charge for SEM work? Monthly fee? Percentage of ad spend? Percentage of sales? We explore a variety of options, in this session.

Moderator:

  • Misty Locke, President & Co-Founder, Range Online Media

Speakers:

  • Rand Fishkin, CEO, SEOMoz.org
  • Lance Loveday, President, Closed Loop Marketing
  • Ken Jurina, President and CEO, Epiar Inc.
  • Mike Murray, Vice President, Fathom SEO

Sometimes back in march, MSN/Live took their link: operator offline? Well MSN is now planning to open up that information once more with the new name “Webmaster Portal”. In fact, just some days after when the “link:” operator offline was closed, a small team was formed in Redmond. The team's main focus was to work on the next-generation set of tools, content and resources for SEO professionals and webmasters. Webmaster Portal is a single, friendly place to look for all tools and information relating to Live Search SEO. According to the official release, initially it will support the following categories: