Dave Naylor reports that the adcenter accreditation program which is currently in the works right now will be called AdExcellence.

Presently, adExcellence has a pilot program webpage that asks for a password. Upcoming days will tell us more on the program. For more on Microsoft Digital Advertising Solutions and adExcellence watch this space.

msn 20060828google.thumbnail Google Appeals For Formal Participation In Microsoft Anti Trust CaseNot one to quietly simmer down, Google has now appealed to Federal Judge Colleen Kollar-Kotelly to participate as Amicus Curiae meaning friend of the court in Microsoft's anti-trust issue, reports Seattle pi. The appeal is 5 page long and titled “Reply Brief for Google Inc in support of motion for leave to participate as Amicus Curiae”.

feed logo images FeedBurner TotalStats and MyBrand Free For All!Just a month ago, Google made big news when they purchased FeedBurner for a cool $100 million.

The bigger news, after Google's acquisition of FeedBurner, is announcement that FeedBurner TotalStats and MyBrand is absolutely free for all its users. Initially, the applications were partially free as users who took advantage of some of its advanced features paid a monthly package of $3-$14. Old users need to re-activate these services so as to take advantage of its free services.

shakefpeare.thumbnail Google Book Search: Text versions Of Romeo & Juliet To Kurt CobainGoogle Research Scientist, T. V. Raman has a post on an improved Google Book Search where you can read text versions of everything from Romeo & Juliet to Kurt Cobain biographies.Now there is no excuse for not reading.

Google Book Search, in T.V. Raman's words, opens up “thousands of books to people who use adaptive technologies such as speech output, screen readers, and Braille displays.” It provides access to public domain works. The content can be used for anything you choose, be it commercial or non-commercial.

images1 The New Official GMail Blog, Fresh From The Oven!   Just launched is the new Official GMail blog which will include “updates, productivity tips, and some insights into the people and the technology behind Gmail .”

The blog's first tip, for the uninitiated, is to incorporate Gmail with Google Calendar and Docs & Spreadsheets, you'll find posts from folks on these teams as well.

As recently seen, there was a lot of backlash and reaction to Google's Lauren Turner's post on “Does negative press make you Sicko?”. Lauren Turner came to her own rescue again saying that the opinion s she raised about the movie was hers and not her corporation.

Based on this event, here is Matt Cutts who in his official blog gives some evergreen pointers when one is blogging on his or her company's behalf.

image2 More Tools For Yahoo! Advertisers In an post called Panama Opens New Locks, the official Yahoo! Search marketing Blog announced more tools for advertisers.

As seen on Digital Point Forum and Webmaster World, there has been an increase in activity in Yahoo's crawler, Slurp.

Some of the remarks were, “I have too many Yahoo! Slurp spiders crawling my site frequently. Looks like more than the actual users / visitors in my community, these spiders are querying my forum database (MySQL) a lot causing it to reach the max_questions limit and reducing the performance of the site. Though I want yahoo spider to crawl and index my site, I want it to be done adequately without affecting site performance. ”

Google has over 1 million servers informs Gartner. This information came up after Gartner ran a research after which Simon Mingay submitted a report called "Look Beyond Google's Plan to Become Carbon Neutral."

Based on this report, Pandia came up with a simple description explaining :

image1.thumbnail Yahoo! Launches Smart Ads: The Latest In Online Customized AdsYahoo! launched the first leg of Smart Ads and took a big step forward in online advertising, informs Michael Mattis in "Yahoo! SmartAds for Travel".

"Yahoo's new SmartAds enable advertisers and agencies to connect with their customers through display ads in a more tailored and relevant way. This new ad product enables advertisers and agencies to market in a customized way in real-time with highly relevant, targeted ads on Yahoo! For the time being, this product is available for travel advertisers alone".