7 Ways To Score With PPC Advertising

Jun 1, 2007 | 3,008 views | by Ritu Sharma

In an interesting post, John Ellis points out the "Seven Habits Of Highly Effective Pay-Per-Click Advertisers".

A brief introduction to the Seven Ways to score include:

  • Separate Content from Search: "The separation provides much more insight into what is working, and more importantly what is not working."
  • Control spending by adjusting bid amounts, not daily spend budget
  • Create a negative keyword list

eBay Inc purchased StumbleUpon for $75 million in an all cash payment. StumbleUpon gives users a "way to discover great websites, videos, photos, blogs and more. Channel surf the internet and get personalized recommendations".

Michael Buhr, Senior Director, eBay commented on the acquisition, "StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."

In the official Google Blog John Hanke announces Google's planned acquisition of Spain-based Panoramio “that links millions of photos with the exact geographical location where they were taken”.

Panoramio is a community photos website that enables digital photographers to geo-locate, store and organize their photographs — and to view those photographs in Google Earth. Other users can search and browse Panoramio photos and suggest edits to the metadata associated with the photos. Panoramio also offers an API that enables web developers to embed Panoramio functionality into their websites.

Yahoo!'s CTO Leaves The Company!

May 31, 2007 | 1,754 views | by Navneet Kaushal

The Street reports the resignation of Yahoo's Chief Technology Officer, Farzad Nazem.

As seen in a report by Barry Schwartz Google Gears was launched today on Google developer Day.

Explaining the new service, “Google Gears (BETA) is an open source browser extension that enables web applications to provide offline functionality using following JavaScript APIs:

Store and serve application resources locally

Store data locally in a fully-searchable relational database

Run asynchronous Javascript to improve application responsiveness"

A Webmaster at SERoundTable reports a mail he received which says Yahoo! Has begun experimenting with Panama in UK.

Announcing the testing of Panama, Yahoo's contextual search advertising platform in UK, the letter said, "We constantly test new implementations and matching technologies. To help ensure we launch our new ranking model successfully we have started running a limited test across our UK advertiser listings in which the display order of Sponsored Search listings in some keyword markets is based on factors other than bid."

As seen on Webmaster World, websites that were previously banned from Google have now been re-included.

These Webmasters did not even tread on the usual route of filling up the required Reinclusion Request Form. Webmasters became aware of the unexpected behavior when one Webmaster noted, “ One of my sites has been banned from the index (for sure) and has just been re-included. It received the ban about the time that many other members reported problems with sites that included directories.”

As seen in the post "Your Pal, My Pal, PayPal", Yahoo! Publisher Network Webmasters and Publishers can now choose to pay through Pay Pal Transfers.

Michael Mattis, Blog Editor at Yahoo! Publishers Network's official blog writes, "Today at Yahoo! Publisher Network we’re pleased, and I mean pleased, to announce that publishers in our network now have the option to be paid via PayPal, rather than by check or by electronic funds transfer. In addition to the greater flexibility and convenience offered by PayPal, publishers who opt in will enjoy a reduced payment threshold, from $100 to just $50."

In the latest news, Google has acquired a Mountain View, California-based online security firm, Green Border.

Green Border's U.S.P. is being “The industry’s first Desktop DMZ software for Windows, keeps Internet invaders out and enterprise data in. It allows users to safely connect anywhere, go to any website, open any Internet email or attachment, and use any downloaded files without worry. GreenBorder’s unique, signature-less approach never needs updating and provides continuous protection against corruption, theft and invasion of business data systems.”

The NYT reports in the “Google Deal Said to Bring U.S. Scrutiny” report that the FTC “has opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick”.