Below is our coverage of the second day of Search Engine Strategies San Jose 2007:

Matt Cutts has a blog about the kind of questions that were asked at SES San Jose 2007.

Some of the best we feel are:

“Q: What are your three best optimization tips for video?

A: (various panelists answered.)

1. Choose a good title that describes your video

2. Tim Mayer from Yahoo mentioned exploring MediaRSS.

In a blog called Yahoo! Search Supports You, Yahoo! announces the first-ever beta launch of "Dynamic URL Rewriting".

“The Dynamic URLs tab is available for authenticated sites and allows a site owner to provide Yahoo! Search information about the dynamic parameters available on their site. You might use URL parameters in your site to perform various functions apart from modifying the content of the page, such as,

Have you been doing deep testing of your ad campaigns? Fear not — the panel in this session has and will be sharing tips you might want to try yourself. How important are headlines, descriptions and other elements in your control? How do consumers interact with the ads?


  • Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc.


Search marketers will almost certainly run into copyright or trademark issues at some point in their careers. This session covers law fundamentals you should know, as well as common tips and tactics you may need to use relating to how these issues apply to free and paid listings.


  • Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget


Yahoo! is one of the leading companies, not just online but in mobiles too thanks to OneSearch & its entry in mobile advertising. It has taken another big step in strengthening OneSearch & other mobile advertising offerings, by acquiring 'Actionality', which is an exclusive source for efficient and effective mobile marketing technologies and solutions.

Search engines are now focusing in the Indian market. Recently, Google launched a new local search engine for India named 'Google Local'. This launch would he a major dampener for existing local search engines like JustDial, Guruji, Laila, Dwaar or Burrp. These local search engines are considered to be possible acquisition targets for Google. The best search engine with its new local look will affect the whole market a lot.

A search giant like Google is always up to something to be ahead in the market. Be it their strategies or latest features. Today, there was an announcement made by Google on their Lat Long Blog. Google Maps will now feature embeddable HTML codes, that is quite similar to YouTube’s embeddable videos.

Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.


  • Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch


  • Mike Grehan, Vice President, International Business Development, Bruce Clay, Inc.

To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows.