Managing PPC for Multiple Clients: SES Chicago 2007, Day 3

Dec 6, 2007 114 reads by Navneet Kaushal

This session will define and discuss industry best practices in Pay Per Click Account Management as well as discuss geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks (AdWords, YSM, AdCenter, etc.)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SEO Design and Organic Site Structure: PubCon Las Vegas Dec 2007, Day 2

Dec 6, 2007 114 reads by Navneet Kaushal

Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.

Moderator:

  • Todd Friesen

Speakers:

Google Zeitgeist 2007 Unveiled

Dec 6, 2007 115 reads by Navneet Kaushal

Google announced the fastest rising search terms of 2007. The VP of Search and User Experience Marissa Mayer revealed the "fastest rising U.S. search terms". The top ten list has terms or phrases, such as:

  • iphone
  • webkinz
  • tmz
  • transformers
  • youtube
  • club penguin
  • myspace
  • heroes
  • facebook
  • anna nicole smith

google-zeitgeist-07.jpg

SEM Pricing Models: SES Chicago 2007, Day 3

Dec 6, 2007 114 reads by Navneet Kaushal

How should you charge for SEM work? Monthly fee? Percentage of ad spend? Percentage of sales? We explore a variety of options in this session.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Speakers: Mike Murray, VP, Fathom SEO, Damian Finlay, Managing Director, Epiar Inc., John Grudnowski, Director of Modern Media, space150

New iPhone Application By Google!

Dec 6, 2007 114 reads by Navneet Kaushal

logo1.gifRecently, Google announced the release of a new application for iPhone technology. This new application will integrate different services of iPhone into a singe interface. With this application, it will be easier for iPhone users to find, use and switch between Google search, Gmail, Calender, Reader and many more interfaces. iPhone users can avail the benefit of this application by simply clicking to http://www.google.com.

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 114 reads by Navneet Kaushal

During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

AdSense and AdWords Users Showered By Gifts From Google!

PPC Advertising on Influential Blogs and Social Media: SES Chicago 2007, Day 3

Dec 6, 2007 115 reads by Navneet Kaushal

While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites. This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites.

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR

Your Marketing Program in Context: SES Chicago 2007, Day 3

Dec 6, 2007 115 reads by Navneet Kaushal

Web marketers are presented with many options for search engine marketing & the blue chip keyword buys from Google, Yahoo!, MSN, the strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites. While you can certainly attribute traffic from search, what about conversion? This session will address which search engines convert better, which ones produce more engaged users and which ones drive the most users to niche sites.

Alternative Discovery and SEO – Feeds, PDF's, and Blog SEO: PubCon Las Vegas Dec 2007, Day 2

Dec 6, 2007 115 reads by Navneet Kaushal

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF's, doc's, PODCATS and RSS feeds.

Moderator:

  • Joe Laratro

Speakers:

  • Rick Klau, Strategic Partner Development, Google
  • Stephan Spencer, Founder & President, Netconcepts
  • George Aspland, Founder & President, eVision, LLC

Calling All Clicks: PayPerCall and You: SES Chicago 2007, Day 3

Dec 6, 2007 114 reads by Navneet Kaushal

Whatever happened to Pay Per Call? It wasn't too long ago the other "PPC" was being heralded as the next greatest thing in search. Then Pay Per Call seemed to fall off the face of the earth. Calling to action is alive and well. In this session, you'll hear from leaders in the space executing successful campaigns using pay per call technologies. This session is not to be missed for anyone interested in connecting with customers beyond the click.

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