Google Inc. announced in their Press Conference at Mountain View, California that their focus towards perfecting a model on Universal search. The Web Giant also launched a new homepage with additional new features to make finding information simple and quick for users.

Microsoft has launched a gaming site called Live Search Club that features classic games like Flexicon , Clink , Dingbats and Leaderboard.

A user at Windows Live reacts "OMG! Microsoft, get your head out of your behinds! Especialy you Bill! You guys are doing nothing. Instead of offering your cruddy Zune for a game, how about working on your OS? They really are messing up."

adCenter announced in both their forum and Webmasterworld that Microsoft would be launching a new scheme through which individuals and organisations will receive accreditation programs.

In their own words "Thanks for your interest in the adCenter accreditation scheme. We are working on one right now and hope to have the program out to our customers in the US by late summer."

Time Warner Inc's AOL announced today its purchase of Third Screen Media, a Boston based software services company that enables advertising on mobile phones and mobile ad-serving and management platform provider. Third Screen Media will run from its original Headquarters as a wholly owned subsidiary of AOL's On A Spending Spree!

May 16, 2007 | 2,921 views | by Navneet Kaushal

WSJ reports that IAC/InterActiveCorp (IACI.O) announced a spending budget of $100 million to familiarize web users and everyone alike with their Internet media unit,

At the Reuters Global Technology, Media and Telecoms Summit in New York, Barry Diller, IAC Chairman and CEO said "We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said.

Yahoo! Announced the decision of their Board of Directors in appointing Blake Jorgensen as CFO. Jorgensen takes over the position previously held by Susan decker for seven years. Susan Decker is now Head of advertising and publishing and is considered by many to step into Chairman Terry Semel's shoes.

Google AdWords has embedded Google Audio Ads into its interface to simplify radio advertising or even get specialist help in creating your own radio ads. For this new serbice, Google has tied up with Clear Channel.

According to the press release, “This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unit”.

On Wednesday, May 16th, 9:30am – 12:30pm PDT, Google Inc will present a Live webcast direct from their Mountain View, California office. The webcast will show its Searchology press conference.

Just two weeks after we reported the launch of Yahoo! oneSearch in UK, Canada, Spain, Italy, Germany and France comes news that Yahoo! is bringing the service to India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
sea%20launch Yahoo! OneSearch Hits India & 6 Other Asian Countries

About the new application, David Ko, vice-president, president and general manager, Connected Life Asia, Yahoo! says “It understands what busy consumers are looking for when they are on the move and brings up relevant answers in the first screen."

Yahoo! Goes Green!

May 15, 2007 | 1,846 views | by Navneet Kaushal

Following the marketing campaign they released over a month ago, "Be a Better ________" where people had to write in about their best capabilities and how Yahoo!'s manifold services could aid them. Yahoo! took up the task on themselves and has come up with their new campaign, "Be a Better Planet".