Last month, it was news about Google Inc put under the FTC scanner, when news broke that the Federal Trade commission “opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick.”

In the middle of May, news broke of Yahoo! acquired RightMedia and Microsoft soon followed with their purchase of Aquantive For $649 Million! just a few weeks later.

A multitude of Yahoo sub-domain sites are filling up the world wide web.

Other day Aaron Wall has posted a list of big Internet players who are using its sub-domains to spam Google.

Patrick Altloft informs, Caravan Insurance is an example of a sub-domain that carries the Yahoo name. However, some sub-domains seem to have been leased out to affiliated insurance portals.

google money.thumbnail Google Takes Heed Re unveils Pay Per Action Beta GloballyGoogle Pay Per Action Beta which was launched on March 20 received a lot of unpleasant feedback and the service was available only to a few areas.

A webmaster who was unaware of spammers sending fake notices on Google's behalf, suffered for a short while when he received a fake message, reports a thread at Webmaster World.

Michael Mattis announces Yahoo ads will be shorter beginning June 20th and ads with more than 70 characters will be cut off.image 22.thumbnail Short Yahoo! Ads Only; More Than 70 Characters Will Be Cut Off!

After guesstimates and official announcements .

"To avoid this truncation, you'll want to modify your ads now. Here's how:

  1. Log into your account.
  2. Click the Campaigns tab.
  3. Click on a campaign containing the ad(s) you wish to modify.

Yahoo's Official Search blog announces the unveiling of Yahoo! Shortcuts, an application which delivers 'relevant content and services at the point of inspiration a reality.' In simple terms, Yahoo! Shortcuts are special features designed to help you to find answers quickly.

In a move that is seen as the new Yahoo! CEO Jerry Yang"s first big beal, AP reports that Yahoo! has purchased Rivals a portal that has the latest on collegiate sports.

Times Online reports that Yahoo might purchase MySpace for a 30% stake in the Search giant's group.

Eris Schrock announces the arrival of the Google Finance Blog for "people who need financial information at their fingertips".

image 1 Announcing The New Google Finance Blog, Anything Left?

And Now Google Safe Browing API!

Jun 21, 2007 | 1,562 views | by Navneet Kaushal

Brian Rakowski at the Google Online Security Blog announces Google's unveiling of the Safe Browsing API which is an “experimental API that enables client applications to check URLs against Google's constantly updated blacklists of suspected phishing and malware pages. Your client application can use the API to download an encrypted table for local, client-side lookups of URLs that you would like to check.firefox anti phishing.thumbnail And Now Google Safe Browing API!