A new blog has just made its entry in the Google Developer Blog collection, Google Checkout API Blog. This blog will focus on Checkout API things such as latest features, bug fixes and much more.  Google Checkout API Blog will allow the readers to comment on the post, but it will be moderated, like many other Google blogs.

Google has released its annual report for 2006. It includes financial for the complete year, a list of Google's subsidiaries along with the details of Google merger with dMarc, radio advertising placement firm. The subsidiaries list will for sure catch the attention of all as it includes a list of acquisitions which Google has not yet discussed before. The list might just give a preview of potential Google projects or new services the company might be working on.

Yahoo! in deep soup for using an image of an Ohio woman to advertise Yahoo! email services. This act might cost Yahoo! a whooping amount equaling to $20 million.

Google watch reports:
According to a complaint filed in Ohio federal court, the woman, Shannon Stovall, learned of the alleged misuse of her likeness after she signed up for Yahoo e-mail. An image of Stovall (left) was included in the sign-up confirmation e-mail sent to Stovall's new Yahoo e-mail address.

Yahoo! Search Index Update Is On

Mar 1, 2007 | 2,004 views | by Navneet Kaushal

Yahoo! is about to begin a search index update which will re-index content on the web, it will result in ranking changes and “page shuffling”.

The Yahoo! Search blog reports: We are re-indexing content on the web to launch this change, and you should immediately begin to see the changes on Yahoo! US, Yahoo! Japan and Yahoo! Korea. (Other regions will roll-out in the future.) This will be accompanied by the usual ranking changes and page shuffling that is typical of weather updates.

Google is trying italicized fonts in Adsense. Forum discussions at Webmasterworld Forums

In a press release, Vantage Media has announced that it has concluded a $70 million Series A preferred financing that is led by  Montgomery & Co. Scale Venture Partners. Two others who participated in the round were Tudor Ventures and Integral Capital Partners.

Yahoo! has finally released a no Yahoo! directory meta tag much like the no ODP meta tag.

Yahoo! Search Blog comments:
We’re adding support for the Meta tag called ‘NOYDIR’ that will complement the ‘NOODP’ Meta tag, which we already support. If you’re unfamiliar, the ‘NOODP’ Meta tag is basically a way for webmasters to indicate that Open Directory Project (ODP) titles and abstracts will not be used in search results for their pages.

Last year in december, Google claimed that Click Fraud Rate Less than 2%. However, Google has released a click fraud report which informs that click fraud rate is less than 0.02%.

Yahoo has a paid inclusion program, apart from the directory, which permits the pages of a website to be crawled and listed in a flash with an assured re-crawl and listing update on an every week basis. Yahoo had updated its paid inclusion program. Previously it was called 'Search Submit Express' and now it is called 'Search Submit Basic'. It  runs $49 per URL per year, with maximum of 5 URLs permitted per domain.
Stepforth has a post on the same. It gives s review of the changes.

What Does it Cost to Submit to Yahoo?
The price to submit a URL is $49 which guarantees (for sites that are accepted):

1. Addition to a database of sites "that powers algorithmic search results for Yahoo! and other major web portals such as AltaVista and AlltheWeb."
2. URLs are refreshed (essentially re-indexed) on a 7 business day rotation.
3. Access to a new personalized reporting centre that provides:-

Patrick Keane, the head of advertising sales strategy at Google has called it quits. Now he will become executive VP and chief marketing officer at CBS Interactive. Keane served at Google for more than four years. Before joining Google, Keane was a VP and senior analyst at Jupiter Research.