When we last reported on 27th October, we said No Directory Tag Support by Yahoo! Soon. Since then there was no news of the same. Most of us almost forgot about the news. Tim Mayer of Yahoo! has finally broken the silence and reported that No Yahoo! Directory Tag will come this January.
This tag will allow webmasters to instruct Yahoo! to refrain from using their Yahoo Directory title in the results of their searches. Hopefully we will see this new feature in mid January.
Read Tim Mayer's comments on WebmasterWorld.

Duplicate Content No More!

Dec 19, 2006 | 148 views | by Navneet Kaushal

Many a times as a surfer you might have come across more than one site having similar content. Even as a website owner you might have been concerned about your content being copied. Google on their official webmaster central blog explains the pros and cons of duplicate content.
Google blog quoted, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” According to them an article written in Spanish as well as English is not duplicate, moreover, quotes or small phrases are also not considered as duplicate.
Google further voiced their concern over duplicate content. They said, “Our users typically want to see a diverse cross-section of unique content when they do searches. In contrast, they're understandably annoyed when they see substantially the same content within a set of search results.”

Google has finally released the much awaited results of top searches of the year 2006. They have categorized the search results in 'Google.com-Top Searches' and 'Google News Top Searches'.
The top three searched items on 'Google.com-Top Searches' are bebo, myspace and world cup. Closely followed by metacafe on the fourth number and wikipedia on sixth. Paris Hilton still again makes a news by being the most searched on 'Google News Top Searches'. She is followed by Orlando Bloom and cancer on third and fourth positions.
Catch the top searches and other Google statistics on Year-End Zeitgeist statistics.

Myspace Overtakes Yahoo!

Dec 19, 2006 | 148 views | by Navneet Kaushal

The Web audience in US are visiting more to Myspace than Yahoo!, according to a report of comScore. In November there were 39.5 billion page views of Myspace compared to 38.7 billion in October. Whereas Yahoo! page views saw a decline from 41.6 billion in October to 38.1 billion in November. The third position went to Microsoft with 17.9 billion page views. Yahoo! has put the blame on the latest "Web 2.0" technology because it does not require to produce as many new pages to show web information. But Yahoo! is ahead of MySpace in terms of unique visitors which stands at 129.9 million for Yahoo! while for MySpace it is 57.2 million.

The second part of the full disclosure model of PayPerPost has been made public. According to the new Terms of Service participating bloggers will now have to reveal their sponsored status. Ted Murphy, chief executive officer of PayPerPost said “The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers. We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market. Proper transparency for WOM marketing has been an ongoing balance for our members and an issue with little legal precedent. Although the FTC was petitioned and recently declined any formal action against buzz marketing practices (e.g. Proctor & Gamble Tremor, BzzAgents), we believe the marketers and bloggers in our marketplace will benefit from today’s Terms of Service updates. We will undoubtedly lose some marketers and bloggers in the process, however we believe this measure serves our marketplace participants long term.”
PayPerPost has also increased the minimum price for every post by $1 to $5.

Pepperjam, a well known name in the SEM world, lately took note of a strange click activity. Pepperjam Search Division immediately took the investigation to task. The evidences that they collected pointed to a possible click fraud from Yahoo's content network. They immediately contacted the concerned division at Yahoo.

A website owner is often nagged by a confusion about how to most effectively increase the link-based popularity of their website. Google, on their official blog has clarified how search engines treat link spamming to increase a site´s popularity. This confusion is mainly caused by the common belief that there are two ways for optimizing the link-based popularity of your website. Firstly through the meritocratic and long-term option of developing natural links. Secondly through the risky and short-term option of non-earned backlinks via link spamming tactics such as buying links.

A Mobile Phone Of Google Soon

Dec 18, 2006 | 148 views | by Navneet Kaushal

Google is now planning to have its own branded mobile phone which will give you the power to surf the net wherever you are. According to The Observer there are talks taking place between Google and mobile phone operator Orange for making a Google branded phone. A meeting was held between Orange executives and Google officials at Google's headquarters in California. The companies are planning for a Google branded phone that might have a logo of Orange. The phone will be manufactured by a Taiwanese firm HTC and will have a built-in Google software. Among the many benefits of this phone will be location-based searches and since Google will be knowing the geographical position of your handset the users can get a custom list of local restaurants, cinemas and other amenities. You can also have maps and images from Google Earth. However Google phone might not be available before the year 2008.
According to Tony Cooper, a telecoms consultant at Deloitte, such a deal will be a win- win situation for both the companies as he says, “It has a potential to be a success, and to offer commercial success for both companies, particularly if Orange can link it to its broadband offering. If I was Orange, I'd want to get a share of the ad click-through revenues; if I was Google, I'd want a share of the airtime revenue. The potential stumbling block is if it's clunky and hard to use.”

Yahoo! had developed Ad Blocking feature for its users so that they can block ads that are not required by their customers or business ads which are in direct competition with them. Yahoo! Publisher Network has updated this feature. The updated feature allows the publishers to block ads from multiple or certain domains that publishers don’t want to see on their websites. YPN Blog has mentioned two levels of Ad Blocking:

According to InfoWorld Google will provide domain name registration and search service through Google Apps . Google has joined hands with two other domain registration companies, GoDaddy and eNom for giving the service. People can register their private domain for $10 per year and will include types like .info, .com, .biz, .org, .net, while others will be added later.