Google has filed a new patent titled "Agent Rank" which will enable differentiation of content based on its author and assignment of a score to the author. Thus pages which have multiple authors, advertisements or comments will be broken down to an author based ranking before deciding upon the page value.

Aaron Wall has a good post which discusses the effects of top rankings for low return keywords. Rankings for non-performing keywords chokes you with low quality traffic. What if someone else pushes you into the front ranks for such keywords? Aaron posts quite a few ways of reciprocating the favor, such as:

Best Of Web 2.0 Search Engines

Feb 11, 2007 | 1,199 views | by Navneet Kaushal

The world of search is so overshadowed with Google that we miss many interesting things happening at the search front. OEDb has compiled a list of "Top 25 Web 2.0 Search Engines." Some engines in the list are very very interesting. 2.0 or not, I would rather see is an exciting list taht is worth exploring. Here are my favorites:


A query posted on WebmasterWorld thread inquires about the way to preserve PageRank value one has on the pages without spreading it out too much.

The query is:

I have around 60 links to my other pages from my home page. Is that too much, will that cause my PR to leak? Also I need to ask you what about linking to other sites from home page, will that cause the PR to leak?

Is It A Google 950 Penalty?

Feb 10, 2007 | 1,244 views | by Navneet Kaushal

Aaron Shear has an interesting post discusses 950 penalty which he finds to have "a direct correlation with a seemingly coincidental patent that was recently released." He says that:

if you read through this patent it seems to me that it was designed to detect and penalize content generated from basically a content generation system. The sole purpose of these content generators is to mix-up content and make it seem themed and relevant for search engines.

More On Yahoo! Ad Quality Score

Feb 10, 2007 | 1,711 views | by Navneet Kaushal

Barry Schwartz has a post about a Webmasterworld thread where Yahoo! representative, YahooSarah, phas explained the Quality Index Score system introduced in Panama. The represenatative says:

Remember that more than click-through rate influences the quality of an ad: The quality of an ad is determined relative to other ads displayed at the same time by both its expected performance going forward and its historical performance. Historical performance data was not purged on February 5, but as time passes, the data generated after the launch of the new ranking model will have the strongest influence on ad quality calculations.

Ultimate Linkbaiting Articles

Feb 10, 2007 | 2,518 views | by Navneet Kaushal

Lyndon Antcliff has compiled The Enormous Linkbait List that contains links to a huge number of useful linkbaiting articles. 

Lyndon says: I have read a ton of stuff on linkbait over the past year, I thought I would put together a list of the linkbait articles I have come across. Pay particular attention to Andy Hagens Ultimate post, and I like Brian Clarke of Coppyblogger too for his copywriting.

Webmasterworld Forums discussions have pointed out that results for many sites have been reduced from a full page to one or two. A message is displayed along with the results:

In order to show you the most relevant results, we have omitted some entries very similar to the 1 already displayed.
If you like, you can " repeat the search with the omitted results included. "

Gord Hotchkiss of Search Engine Land had an exclusive interview with Microsoft Live Search's Justin Osmer recently. The interview covers a wide range of issuesm, such as Microsoft's rebranding strategy, the findings of Microsoft's eye tracking study and the personalization of search results.

Google Checkout has conducted a survey through Harris Interactive on the shopping behaviour of people this valentine season.

Google checkout offer Google Checkouts Valentine Day Offer

The report concludes that:

  • 52% U.S. adult Valentine’s Day shoppers* will be buying gifts for more than one Valentine this year (the list includes spouses, parents, pets and extra sweethearts)
  • 43% will be buying more than one gift for their valentine