PageTraffic Buzz has partnered with Pubcon Las Vegas 2014 and our Editor Navneet Kaushal will be actively covering the sessions of the event. Pubcon Las Vegas, the most awaited social media and optimization conference and expo of the year is scheduled to be held in the Las Vegas Convention Center, South Halls on October 6 – 9, 2014. Pubcon has been named a Forbes must-attend conference and an Inc. top conference for growing your business.

Throughout this week the Google Webmasters team will be offering some great tips around reconsideration requests on their Google+ page. Google is calling it the week of #GoogleRecon. Here’s the second tip of the week:

Understand the Manual Action Taken #GoogleRecon Day 2: Resources to Understand Manual Actions!

If your site gets hit by a manual action, you should use the resources provided by Google to understand what are the issues faced by your site and what is it you can do to resolve them.

Bing has announced the introduction of bulk editing features and the ability to review accounts having up to 1 million keywords via the web interface. This will help advertisers in managing their Bing Ad campaigns more efficiently.

Now advertisers can also view up to 500,000 ads and up to 250,000 ad groups in the Ads, Keywords and Ad Group tabs each.

Bing Ads Bulk Editing Now Review up to 1 Million Keywords with Bing Ads New Bulk Editing Feature!

Google has announced the rollout of Callouts, a new extension in AdWords. It allows advertisers to display special offers as well as benefits of their sites, products and services along with an additional line of text in their ads.

Highlighting Callout Extensions Google Introduces Callout Ad Extensions in AdWords to Offer More Information in Search Ads!

Strengthening your Message

With the help of callouts, advertisers can show valuable information to their potential customers even before they click on the ad. Advertisers can also use them to highlight what makes their business different from their competitors.

#GoogleRecon week, a series focusing on the reconsideration request process has started on the Google+ Webmasters page. Tips around reconsideration requests will be offered by the webmasters team on the Google+ page throughout the week.

Here's the first tip shared:

GoogleRecon1 Google Announces #GoogleRecon, the Reconsideration Request Tips Week!

To find out if you have a manual action, login to your Google Webmaster Tools and click on the manual action viewer.

Google announced the roll out of Consolidated Billing for AdWords over the weekend. It will enable agencies to combine multiple account invoices into a single invoice.

The consolidated billing will eventually replace Manager Defined Orders (MDOs), which are available only upon request from a Google rep.

Conversion Rate Optimization is the method of using analytics & user feedback for improving the performance of your website. It is a structured & systematic approach that can let you increase the conversion rate on your website.

DPFOC Infographic Infographic   What is Conversion Rate Optimisation All About!

But, how can you perform CRO? Here's an impressive infographic by DPFOC that gets into the details of CRO and how you can rely on analytic & user feedback to achieve the unique objectives & needs of your website.

We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because having a picture next to a search result, made it more likely that people would click on it. This was Google authorship- having an image of the author and the byline for a listing.

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Google has announced the launch of a new and advanced AdWords Policy Center around September. The change was notified through an email sent to all AdWords advertisers. Here’s a screenshot of the email.

adwords Google to Launch New & Advanced AdWords Policy Center in September!

Google says it is making these changes to keep the AdWords policies user friendly, accessible and engaging, both for the advertisers and the users. The updated Center will also give a clear picture of what Google cares about and why. You can expect: