Gary Illyes, Webmaster Trends Analyst at Google, announced on Google+ that over 80% of the eligible HTTPS URLs are not being displayed in Google’s search results as HTTPS URLs, instead they are showing up as HTTP URLs simply because of webmaster configuration.

Google announced on Google+ that they will be simplifying the search funnels columns in AdWords by dropping four of them in early April.

Google stated that advertisers were confused between the difference of “Assist Clicks” and “Click-Assisted Conversions,” so they decided to drop them. Google is dropping the listed 4 columns:-

  • Assist Clicks
  • Assist Impressions
  • Assist Clicks / Last Clicks

Google has launched dynamic structured snippets for AdWords. The automated extensions will display industry specific, structured information about products and services on advertisers’ websites.

The information that appears for your ad’s snippets shows the categories of content found on your site. At launch, they can show for retail, hotel and flight searches. Late this year, additional verticals are planned to be added too.

Snippets image 1 Google Rolls Out AdWords Dynamic Structured Snippets!

Google, the search giant, announced the launch of Google Compare for Auto Insurance. With the tool, Google will now deliver up to 14 sponsored listings from insurers with rate quote information.

google compare auto insurance image 1 Google Debuts Google Compare For Auto Insurance!

Google said on their official blog that, businesses can highlight what makes them unique, whether its the “A” rating in customer service or discounts for safe drivers. When users adjust their deductible or add additional cars to their quote, businesses can show their updated pricing that matches the users needs.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Get the Biggest SEO Bang for Your Content Marketing Buck

fertilefrogcom 2t Weekly Infographic: SEO Mistakes To Avoid!

SEO is rewarding but SEO is a multi-way process. There are various mistakes committed which should be avoided ASAP to ensure that the end results are truly rewarding. When doing SEO, it is important to follow Google Webmaster Guidelines. But what are the other mistakes that need to be avoided?

YP has launched a new PPC platform “ypSearch Marketplace” to appeal to the local-nationals. It is a paid search, bidded marketplace that taps into company’s 80 million monthly users on the PC and mobile platform. It is also the infrastructure behind last week’s one-stop shop PPC offering for small businesses.

Instagram Rolls Out Carousel Ads!

Mar 5, 2015 | 1,321 views | by Ritu Sharma

Instagram announced the news on Wednesday about the launch of carousel ads, allowing the users to swipe through a series of photos in just one ad. This is rolling out on a limited basis over the next few weeks and is only for advertisers and not yet for organic users.

Here is what was written of Instagram’s official blog post:

Twitter is experimenting with the new analytics feature for individual tweets on Twitter, allowing access to snapshot of how Tweets are performing.

Certain users have witnessed the new addition, a bar graph flashing right next to the standard action icons on their Twitter timelines. Here is how it is in Matt McGee’s (@mattmcgee) tweet:-

tweet image 1 Twitter Testing New Analytics Feature For Individual Tweets!

New availability for Twitter users. Twitter has enabled its users to embed Twitter videos to websites without their accompanying tweets. Facebook currently does not support any such feature. If you want to embed a Facebook video, you must embed the full Facebook post.

Facebook is currently getting 3 billion video views daily on its network and Twitter just rolled out mobile video uploading last month but the move shows Twitter’s emphasis on off-platform reach.