Google, seems like over the past few days, has initiated a major algorithmic change that has changed how the local results rank in both Google Maps and the local packs in web search.

It has been speculated that the Google Maps Googlebomb fix led to this and one can expect the traffic change to an extent for many local businesses in the future. The issue seems to be related, but Mozcast features shows the shift on the 15th.

Google has announced the addition of new reports to their newly renamed Search Console to show how they treat and understand your app content in search results. Their ultimate goal is to make the Search Console a “comprehensive source of information” for users who care about search, irrespective of the format of their content. Search Console is by all means, the new go-to place for search stats.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles41 Top 10 Digital Marketing Articles of this Week: 22nd May, 2015!

Content Marketing

Content Marketing: 6 Steps for Building a Massive Audience

infographic11 Weekly Infographic: Panda SEO 12 Step Quick Fix Guide!

Feeling lost and stuck after Panda? You don’t have to lose your heart! If you are feeling problematic after the advent of Panda 3.0, now is the time to step up, and do another round of work to get your website perform to its full potential.

This is an insightful infographic by Superfast Business explaining how to recover and fix the problems in 12 simple steps.

Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.

Blog Images 151 Google Launches Integration Within YouTube Videos And Product Listing Ads!

Google announced another mobile ad format which will affect location-based searches. They will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.

Bing is on the verge to broaden its Actions Intelligence by indexing apps based on content to improve its app search results which is often murky.

Bing in a recent blog post encouraged its users to begin its App Links framework to include markup that will allow them to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.

search console image 1 Google Launches Search Console   The New Webmaster Tools!

Google has announced the launch of search console that is the new webmaster tools. Google Webmaster Tools, over 10 years, has facilitated its users with enhanced tools and metrics to make websites. Google from last year has been trying to understand the needs and goals of its users to make their product more useful. In order to achieve that, they have “rebranded” webmaster tools.

Google has launched ‘new” traffic alerts for the upcoming Memorial Day holiday in the US. This will help users to estimate delays and provide alternative routing options. Google had been receiving real-time traffic notifications from Waze for some time.

Tweets are now prominently placed in Google’s search results with tweets appearing for trending topics in a new carousel format. Twitter will gain new traffic though it won’t directly earn from the display.

The news has been announced by both Google and Twitter. Google is displaying tweets in a new and more graphical way on mobile devices, and will soon appear on desktop as well. The search engine giant and the social networking site had deal earlier this year to bring more tweets into Google’s search results.