Search Marketers Are The Trailblazers In The Emerging Martech Era #SMX New York 2017, Day 2!

Oct 26, 2017 126 reads by Navneet Kaushal

Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era


1. Scott Brinker (@chiefmartec)


1. Chris Sherman (@CJSherman)

Search marketers will, according to Brinker, "inherit the earth, or at least martech.”

The originator of the infamous martech infographics reviews how the original versions from 2011 listed several hundred logos, while the 2014 version had 1,000 logos of distinct marketing technology companies; the 2015 version had close to 2,000; and the 2017 version has more than 5,000, despite the constant assurances of pundits and media that, like with the "death" of SEO, the martech space would consolidate.

Man + Machine: Exploring The Brave New Universe For Today's Online Marketers #SMX New York 2017, Day 2!

Oct 26, 2017 138 reads by Navneet Kaushal

Day 2 – Artificial Intelligence Ain't Art


1. Elizabeth Clark (@dreamagility)

2. Annie Cushing (@AnnieCushing)

3. Merry Morud (@MerryMorud)


1. Michelle Robbins (@MichelleRobbins)

With artificial intelligence, machine learning, data science, business automation, creative scripting, chatbots and other cutting-edge technologies, the role of the modern search marketer changes as rapidly as the advancements in marketing technology happen.

Marketing Partners: Essential Allies Or Necessary "Frenemies?" #SMX New York 2017, Day 2!

Oct 26, 2017 118 reads by Navneet Kaushal

Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?


1. Julie Collins (@jknob8)

2. Kevin Mullett (@kmullett)

3. Amy Shipman (@amykayaks)


1. Chris Sherman (@CJSherman)

Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.

Shopping Campaign Tips & Tricks You'll Want To Own #SMX New York 2017, Day 1!

Oct 25, 2017 129 reads by Navneet Kaushal

Day 1 – Shopping Strategies That Never Go Out of Style


1. Jake Favaro (@3QDigital)

2. Jared DeSisto (@merkleCRM)

3. Cady Condyles (@cadycondyles)


1. Ginny Marvin (@ginnymarvin)

Google Shopping merchants should have largely consistent key performance indicators (KPIs), including cutting CPCs, increasing CVR and increasing average order value (AOV)

Google Unveils New Online-to-Offline Ads Innovations #SMX New York 2017, Day 1!

Oct 25, 2017 128 reads by Navneet Kaushal

Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations

Speaker: Kishore Kanakamedala (@Google)

The director of product management for online-to-offline (o2o) solutions, Kishore Kanakamedala, livestreamed at 8:15 a.m. from SMX East in New York on Tuesday morning by discussing some of the changing trends for retailers and then highlighted some of the new and upcoming tools that will be available for local search marketing.

Kanakamedala said “mobile is now the anchor of the customer journey” and cited Google research showing that mobile ads generate 160% more incremental store visits compared to desktop and tablet.

Businesses Can Now Add Booking Button From Google My Business Account!

Oct 24, 2017 141 reads by Ritu Sharma

With the introduction of Reserve with Google, fitness, beauty and wellness businesses in the US could let customers book their services through their Google Business listing. Google is now letting business owners sign up with one of the scheduling partners directly from their Google My Business account and add a booking button to the listing.

Top 10 Digital Marketing Articles of this Week: 23rd October 2017!

Oct 23, 2017 136 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 23rd October 2017

Weekly Infographic: The Beginner’s Guide to a Technical SEO Audit!

Oct 23, 2017 135 reads by Navneet Kaushal

The Beginner’s Guide to a Technical SEO Audit

Content is one of the most important factors for your website but it’s not everything. What about the technical issues? A forgotten no-index tag? Excessive H1 tags? 404 errors? Technical issues can lower the website’s ranking dramatically. This Technical SEO Audit Guide for Beginners infographic by to the web will help you follow the best practices and performs well in search.

Now Order Food on Facebook!

Oct 17, 2017 177 reads by Ritu Sharma

Facebook has announced that it is launching the ability to order food for pick-up or delivery, directly on Facebook. A lot of users read reviews shared by friends before ordering from a restaurant. The process has become much easier now.

New AdWords Experience is Now Available to All!

Oct 13, 2017 167 reads by Ritu Sharma

In March 2017 Google AdWords announced redesigning the AdWords for marketing in a mobile first world. Now the new AdWords experience is available to all advertisers.

Faster Load Time

The account pages will now load around 20% faster. The navigation is a breeze, now that all the clutter has been removed. You can now add multiple ad extensions in one single step. Not just this, you now have quick access to insights about your customers, like visualization of the days and hours they are engaged with your business.

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