With Facebook confirming in December last year that it is declining the organic reach of brand pages, the question arises, how much does the social media giant wants you to pay for your advertisements? Shift Communications has put together a simple and free calculator in which you can reckon how much Facebook expects you to pay for your ads.

Calculating Facebbok Pages Promoted Posts Now Calculate How Much Facebook Wants You to Pay for Your Ads With Facebook Page Cost Calculator!

If you are curious why your website's page ranking has tumbled down, first check your Webmaster Tools for a penalty notification or crawl errors. In the recent Webmaster Help video, Google's head of Search Spam, Matt Cutts elucidates how you can determine whether your site ranking is a result of an algorithm penalty or poor content.

Just a few days after announcing a streamlined look for Facebook pages, the social media giant has made an attempt to take the covers off on some of the most frequently asked questions by page administrators with a post on the Facebook for Business page. The post unfolds how the updated timeline design, easier access to admin tools and the introduction of Pages to Watch is going to influence the users.

Now get a snapshot view of all your keywords at the same time with a new set of columns in your keywords report tabs. Google AdWords yesterday announced on Google+ that it has added a new set of columns to Keywords table to give a fuller view of the Bid Simulator and allow advertisers to build a neat and new report. The Bid Simulator section is featured in the Customize Columns menu.

Bing Ads has launched the new Bid Landscape feature, to give the users more bidding power and a better view of the bid landscape. The new feature will allow advertisers to understand the changes that come up as a result of changing keyword bid.

Bid Landscape Tool Bing Ads Launches “Bid Landscape” to give Advertisers More Bidding Power!

According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results.

Twitter's Data Editor Simon Roger posted in the official blog that if all the areas were accessed collectively, the results showed:

There are some very interesting discoveries here, perhaps the fact that Facebook dominates is not a surprise but, 85% of all social sales? That’s massive.

social commerce Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!

Let’s look at the key takeaways…

  • Facebook drives 63% of all social media traffic to Shopify stores
  • Pinterest (13%) drives more traffic than Twitter (10.5%)
  • Sales coming from Reddit grew 152% in 2013

Early in this year, Matt Cutts, Google's Head of Search Spam warned webmasters in his personal blog that if you are using guest blogging to gain links in 2014, then you should stop because over the time it is becoming more and more of a spammy practice. As a follow-up to the warning bell, Cutts, announced Wednesday morning on twitter that Google has taken action on a “large guest blog network” to remind people about the risks of guest blogging.

In the recent Webmaster Help video, Matt Cutts, Google's head of Search Spam, explains how Google sees and understands multiple breadcrumb trails on an e-commence page. Matt says that even if you have multiple breadcrumbs, Google only picks up the first one on the page.

Whether you are a novice or an expert webmaster, you always have something new to learn from Google's resources. With an aim to guide beginners in the basics of creating a website, Google launched the Webmasters Academy two years back and has now expanded it to introduce a series of new and targeted content. The search engine giant announced in a blog post that it has updated the educational resource program to expand and improve information on some important modules.