YouTube and other Google properties can now be used without a Google+ profile. Google plans to trickle out the change in the coming months. Announcing this, Google said that this was in line with people’s feedback.

A Google account is all one would now need to share content on various Google properties, communicate with contacts, create a YouTube channel and engage in other activities across Google. A Google account used in various properties of Google won’t be searchable or followable, unlike Google+ profile that are public.

Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.

There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.

2 Weekly Infographic: SEO Checklist for WordPress Websites!

WordPress is a content management platform that today powers more than 60 million websites. Setting SEO trends with mobile-responsive themes, it is a responsive platform that offers seamless user experience and promotes social interactions.

Here is a useful infographic by .ME on SEO checklist for WordPress powered websites.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 24th July, 2015!

Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.

To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.

certification Google Launches New Mobile Advertising Exam in 17 New Languages!

Google Panda Update 4.2 Rolls Out!

Jul 23, 2015 | 1,521 views | by Ritu Sharma

Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.

It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.

HTTPS signal is what will give an advantage over other signals in site search results.

Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”

Google has a new user interface for Google Hotel Finder. Launched in 2011, the new Hotel Finder has gone through various upgrades for features and interfaces. The tools is specifically designed to find and juxtapose hotels for trips. Google tested a new interface for the feature in the past month and it is now being used by many.

‘Your Timeline’, a newly introduced feature on Google Maps software enables the users retrace their travel history. Whether they have traveled to a museum, or to a bar in the past, they can track it all.

The feature is useful for all users, enabling consumers of various businesses keep a note of their important locations and stores. The feature helps the users visualize the real world routines and view the places they have visited on a given day, month or year.

Google FAQs on Their Handling of TLDs!

Jul 22, 2015 | 1,194 views | by Ritu Sharma

Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.

The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.