Facebook has updated Dynamic ads and has expanded the ad unit to Instagram.

Facebook said that they are also adding new capabilities to Custom Audiences from your website. “These updates help advertisers identify and connect with their most valuable website visitors and mobile app users. They also reflect our commitment to make Facebook, Instagram and the Audience Network the most effective platforms for driving sales on mobile.”

Google announced on Google+ that conversion columns are now available for final URLs in Google AdWords.

New conversion columns for Final URLs AdWords Google Adds Conversion Column Metrics To AdWords Final URLs Reports!

Google said, “Get a better understanding of your website performance with conversion metrics for final URLs. Starting this week, advertisers using final URLs https://goo.gl/7EwLmG will have new columns in the final URLs report in the Dimensions tab. The new columns will include the following conversion metrics:

Google has updated how clicks and impressions in the Search Analytics report within the Google Search Console. Google updated the Data Anomalies page, saying: “We refined our standards for calculating clicks and impressions. As a result, you may see a change in the click, impression, and CTR values in the Search Analytics report. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website.”

Googles Tools for Optimizing Websites2 Weekly Infographic: 5 Free Googles Tools for Optimizing Websites!

Online businesses need to know the significance of the free Google tools that aid in website optimization. Google aims at providing quality search results to the users. It always releases new updates so that the websites are ranked according to their quality. So, it becomes crucial for businesses to stay updated and work in order to optimize their websites. To do this perfectly, the website pages need to be improved as per the webmaster guidelines of the search engine. A number of free Google tools can help you do so conveniently.

Here is an infographic by 10seos with a detailed information on free Google tools that help in the website optimization process.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 6th May, 2016!

 

John Mueller announced on Google+ that AMP Pages report in Google Search Console has been updated to better group similar issues, and to provide more information on the individual problem.

Image 11 Google Updates AMP In Search Console!

John said, “If you've set up AMP, even if you just installed the AMP plugin for your blog, I'd recommend checking it out! If you have any questions, feel free to jump in our help forums. ”

Google has launched version 11.4 of AdWords Editor. The latest version offers support for mobile app install campaigns for display, app and review and review extensions, and frequency capping.

Here are some important features:

Faster campaign creation

Moz officially announced the launch of Keyword Explorer, new keyword research tool.

Google has shared data on webspam in 2015.

There was an increase of 180% in the number of sites being hacked. Number of sites with thin and low quality content also saw a rise.

Google said, “The rest of spam was tackled manually. We sent more than 4.3 million messages to webmasters to notify them of manual actions we took on their site and to help them identify the issues.” There was an increase of 33% in the number of sites going through spam clean-up for reconsideration process.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 29thApril, 2016!