Did you know that Google and Bing use the data from social sites to determine the placement of your website in the rank results? So, even if Twitter or Facebook are not fetching high sales for you, do not stop leveraging them.
Today's infographic is an eye opener for those who are unaware of how social media is impacting their search rankings. It's a actually not an infographic but a gifographic and the credit goes to Neil Patel.
Pinterest has announced the release of a newly redesigned mobile site, which has a cleaner design and features that users would find on the web or within the Pinterest's mobile app.
According to Pinterest, the mobile redesign is the result of the continuous growth of the site at international level. TechCrunch however reports that the primary reason is Pinterest's influx of mobile traffic, as 75 percent of the daily Pinterest traffic comes from native mobile application.
Google is changing the way Google+ local pages work for business owners. In an announcement made by Google's Jade Wang in Google Business Help forum thread, it was revealed that business owners can now see the Google+ local page they have created, before they are verified using the PIN verification system.
Although it will not show on the map or other places to the consumers until it is verified, but will show to the local business owners.
Google has started sending a new manual action spam notification for "spammy structured markup", which is also known as rich snippet spam.
Google has recently set a bar higher for the sites that will be able to display rich snippets by dropping 15% of the rich snippets. The new manual action message sent by Google is:
One of the oldest online site directories, DMOZ has decided to remove over 1 million websites from its listings. Users held DMOZ in high regard because it manually reviews all the submissions made to the site.
The removal was first spotted by a member of webmaster forums at the DigitalPoint Forums. The statistics formerly showing at the footer of the site were 5,310,345 but the new figures showed a deduction to 4,261,763 websites.
Google has sent mass email to a number of advertisers informing about the upcoming changes that will offer more flexibility in tracking conversions in AdWords. With the update, Google will be bidding farewell to one per-click and Conversions many-per-click columns.
The advertisers will be able to choose from the following conversion settings to track the action for each conversion:
Google Places has greatly expanded the categories for enterprises outside the US by adding over a 1,000 new ones. This was announced by Jade Wang, a business community manager with Google.
The search engine giant had been working for some time to widen the available categories globally based on merchant feedback. They have now added these categories to the Places dashboard. The categories are translated to every language Google supports.
Some of the prominent speakers who are expected to be part of the event are Neville Taraporewalla, GM India, Microsoft Advertising & Online, Rishi Dogra, GM Marketing, PepsiCo India, Navneet Kaushal, CEO PageTraffic, Kiruba Shankar, Blogger, Varun Agarwal, Author and Founder, Alma Mater and Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller.
Start Date: February 17, 2014
End Date: February 21, 2014
With Google continuing to change the goal-posts, it is getting difficult for websites to correctly rank in search engine. We know that Google PageRank may not stay with us for a longer period.
So, today's infographic is about sustainable search marketing tactics that will help you in getting better results from your SEO campaign in 2014. The infographic by Positionly also includes the list with tools that are dedicated to the Google PageRank.