Google Panda Update 4.2 Rolls Out!

Jul 23, 2015 | 1,530 views | by Ritu Sharma

Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.

It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.

HTTPS signal is what will give an advantage over other signals in site search results.

Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”

Google has a new user interface for Google Hotel Finder. Launched in 2011, the new Hotel Finder has gone through various upgrades for features and interfaces. The tools is specifically designed to find and juxtapose hotels for trips. Google tested a new interface for the feature in the past month and it is now being used by many.

‘Your Timeline’, a newly introduced feature on Google Maps software enables the users retrace their travel history. Whether they have traveled to a museum, or to a bar in the past, they can track it all.

The feature is useful for all users, enabling consumers of various businesses keep a note of their important locations and stores. The feature helps the users visualize the real world routines and view the places they have visited on a given day, month or year.

Google FAQs on Their Handling of TLDs!

Jul 22, 2015 | 1,202 views | by Ritu Sharma

Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.

The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.

Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”

HTTPS migration has become a cornerstone of Google ranking, since the search engine declared it a key component of ranking algorithm in August, 2014. The top ten verified sites in Google Search Console, counted by search impressions, are now all HTTPS.

HTTPS was termed a milestone for web security by Gary Illyes, Google’s Webmaster Trends Analyst at the time and he would certainly be rejoicing today.

Facebook has decided to promote the best video ads of the month in its Video Ads Creative Spotlight. This is to be done in nine verticals. The verticals to be featured by Facebook are: automotive, travel, consumer goods, retail/e-commerce, entertainment, restaurants, financial services and gaming.

More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.

As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.

Weekly Infographic: SEO Alphabet!

Jul 17, 2015 | 1,639 views | by Navneet Kaushal

seo abc Weekly Infographic: SEO Alphabet!

Remembering all the important terms associated with SEO is one difficult task. So, won’t it be nice if you’ve access to all the essential SEO terms under one roof? How great would it be to get relevant SEO abbreviations at a single platform.