Google announced on Google+ that they have now renamed “Search Funnels” to “Attribution”. Attribution is more of an industry standard name. It lets you get a handle on the customer conversion paths, to see what they searched on originally and then ultimately before converting on your web site.

Google said:

Google announced that there has been an increase of 4.7% in the proportion of sites that are mobile friendly since the they announced about the Mobile Friendly Update.

Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.

Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.

Screen Shot image 1 The Mobile Friendly Algorithm Is Finally Here!

Google confirmed on Twitter that the much awaited mobile friendly algorithm that is scheduled to be released today, is still on to go live!

The algorithm can take weeks to fully rollout but shall begin sometime today.

Here is a snapshot of what Gary Illyes from Google said about the roll out:-

Screenshot 8 The Much Awaited “Mobilegeddon” To Be Rolled Out Today!

Bid a warm goodbye to Facebook’s like box as the social network said they are phasing out that social plugin in favor of its page plugin, effective from June 23rd.

The changes were announced in the developers documentation for the like box:

“With the release of Graph API v2.3, the like box plugin is deprecated and will stop working June 23. Use the new page plugin instead. The page plugin allows you to embed a simple feed of content from a page into your websites.

Last year Google had ticked off the paid search professionals with the news that a true Exact Match will no longer be available. Next month, Bing will be following the same footsteps when close variants will be added to all the campaigns. On the top of it, big changes are afoot with negative terms; advertisers will need to take heed to the new matching rules. The changes will be live by 21st May.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 17th April, 2015!

Content Marketing

How to Write Content That Engages Mobile Readers

Mobile SEO Survey Data 640x18612 Weekly Infographic: The Current State Of Mobile SEO!

Around 65% companies, after getting to know about the “Mobilegeddon” releasing on 21st April, are factoring mobile strategies into their SEO and content marketing. There is major growth the rate of traffic coming from mobile devices. So what is the exact scenario of Mobile SEO right now?

While Google recorded a fall in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise. Google fell in the rankings from a 64.5% share of the search market in February to 64.4% in March. However, Microsoft Bing’s rankings jumped from 19.8% to 20.1% after January numbers had Microsoft rising from 19.7%. The boost seems to stem from both Google and Yahoo, which was down 0.1% from 12.8 to 12.7. Yahoo’s US search market share had seen a rise in January to 13%- the highest it had seen in years, boosted by its default search deal with Mozilla. However, it has been in decline ever since.

Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.

Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”