brightlights Content Marketing World 2015 – Don’t Miss It!

Now users will be able to embed videos directly on their site without its supporting post on Facebook. Facebook also has a beta test that enables comments on publishers’ sites to sync to their Facebook Page and vice versa.

Facebook announced the newly launched features at its F8 developers conference in San Francisco.

Google has included support for moving subdomain.domain.com to a new domain in the Change of Address tool within Google Webmaster Tools.

If you review the documentation as of last night, it was updated and included “or subdomain” to the instructions. The new documentation includes:-

  • Use the Change of address tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com.

Google is introducing a program called “Lets Put Our Cities On The Map.” This new portal Get Your Business Online is like Facebook’s Blueprint and Learn How sites that were launched this week. It proffers resources to business owners and potential partners to help them get online or correct and complete their online presences.

Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?

Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.

Digital Vidya, one of Asia’s leading Digital Marketing training companies announces its partnership with Microsoft India. This partnership with Microsoft India is aimed at empowering and enabling Microsoft’s partners to leverage Digital Marketing to be more efficient and profitable in selling Microsoft’s solutions.

Keeping in track the co-relative and co-dependent relationship between Facebook and its advertisers, Facebook launched new free educational resources for both big and small marketers on its platform.

Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns.

blueprint image 1 Facebook Rolls Out New Free Educational Resources For Marketers & Brands!

It combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.

Bing has made a big and bold move. If now a user searches for some long tail queries such as specifications for black iPhone 6 64GB, Google maps local intent pack or others, Bing may display only one page of search results.

Bing will say the reason of this step is that they want to deliver the “most relevant results for your search” and decided to take the liberty to omit the “lower quality results” from the search results page.

The Wall Street Journal has published excerpts from a 2012 Federal Trade Commission (FTC) document revealing how Google manipulated the search market to favor its own services. The document was inadvertently sent to the journal after a Freedom of Information Act request.

Competitors like Yelp have been alleging that Google manipulates its search algorithm to favor certain sites and bury competitors. Now, we find that some government investigators were concerned about the same issue in 2012 and wanted to sue Google for antitrust.

Yahoo! Search has beefed up the value of their search results for mortgage related searches. The search engine will now show an interactive mortgage calculator when one searches for mortgage related keywords. The calculator will be displayed below the search ads but above the organic results.

yahoo mortgage calculator Search Based Mortgage Calculator on Yahoo!