Get Started With Bing Merchant Promotions For Shopping Campaigns In The US!

Apr 28, 2017 207 readsby Ritu Sharma

Bing is introducing Merchant Promotions in the US. Now advertisers will be able promote products directly from their Bing Shopping Campaigns inventory with special offer tags. These tags will appear as ‘special offer’ at the bottom of your product ad. This will help in increasing customer engagement. Merchant Promotions are free and will improve the visibility of the ads.

Get Started With Bing Merchant Promotions For Shopping Campaigns In The US

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Google To Show Local Reviews In Your Language!

Apr 26, 2017 225 readsby Ritu Sharma

If you are traveling to a new place, it can get challenging to understand the native language and figuring where to go. To solve this problem Google will translate the reviews into the language you have set on your device. On your next visit to a foreign place, it will be now much easier for you to decide which restaurant to visit.

Google To Show Local Reviews In Your Language

Google Shares Latest Search Quality Improvements!

Apr 26, 2017 230 readsby Ritu Sharma

Search has come a long way from PageRank to Panda and Penguin. Google in a recent blogpost talked about how they plan to continue surfacing high quality content from the web. This includes improvements in Search Ranking, making it easy to provide feedback, and more transparency around how search works.

Bing Ads Add Search Term Reports At Product Level For Shopping Campaigns!

Apr 26, 2017 203 readsby Ritu Sharma

Bing advertisers now have more insights to optimize their product titles using the new offer-level search term report. Bing Ads has also rolled several other great features that will help advertisers improve the business using enhanced feed management and optimization for Bing Shopping campaigns. You can send the updated availability and price, as they change. Bing has also add scheduling to automatic feed downloads.

Half of Page-1 Google Results Are Now HTTPS: Moz!

Apr 25, 2017 213 readsby Ritu Sharma

In July 2016, Dr. Peter Meyers of Moz reported that 30%of Page 1 Google results were secure(HTTPS). The number has risen to 50% this week, says another Moz report.

Half of Page-1 Google Results Are Now HTTPS: Moz

Dr. Myers goes on to say that this rise is more due to steady adoption of HTTPS by the website owners and not the result of any algorithmic update.

This was further confirmed by Rank Ranger:

Top 10 Digital Marketing Articles of this Week: 21st APRIL 2017!

Apr 21, 2017 220 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 21st APRIL 2017!

Weekly Infographic: The Grim Reaper of SEO – Avoid Making These 12 Mistakes!

Apr 21, 2017 202 readsby Navneet Kaushal

The Grim Reaper of SEO – Avoid Making These 12 Mistakes

Promotion your website in search engines can be tricky. At times, even with years if experience, the SEOs may look over some very basic techniques which negatively affects your site’s rankings. In this very informative infographic, Four Dots has shared 12 very basic mistakes that need to be taken care of right away.

Bing Ads Editor Adds Review Extension Support & More!

Apr 21, 2017 200 readsby Ritu Sharma

Bing Ads has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in the latest version of Bing Ads Editor: v11.10.

Support Review Extensions:

Now advertisers can manage Review Extensions in bulk from Bing Ads Editor. Up to 20 Review Extensions can be associated with campaign and ad group. You can create one shared Review Extension and that can be associated with multiple campaigns and ad groups.

Google Sent 9M Webspam Messages in 2016!

Apr 21, 2017 255 readsby Ritu Sharma

Google has released their web spam report for 2016. Here are some insights from the report:

  • Number of hacked sites increased by 32% as compared to 2015.
  • Manual action taken on more than 10,000 websites not meeting the quality guidelines.
  • Over 180,000 user submitted spam reports were received.
  • Out of 180,000, 52% of these sites were considered spam.

Facebook Revamps Analytics For Apps As Facebook Analytics To Support Pages!

Apr 19, 2017 186 readsby Ritu Sharma

Analytics for Apps was introduced two years ago and now Facebook has renamed it as Facebook Analytics. It has been updated to track Facebook pages and offline conversions making it easier to draw insights.

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