Google has announced Promoted Places in Google Maps for holiday shopping. "During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who purchase.1 This year, a number of brands are testing Promoted Places in Google Maps to showcase special offers and announcements to drive more foot traffic to their stores."

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 9th December, 2016!

Content Marketing

16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days2 Weekly Infographic: 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days!

Mobile usage has greatly affected the way we do business, which has affected the local search landscape. It’s all about getting the accurate NAP citations and driving more signals from business listings to get in top of the Google rankings. Business2Community has shared this infographic that gives insight on the 16^local SEO fixes that will help ramp up your rankings in 20 days.

Google has released its annual review of the worldwide top searches of the year 2016. The report is divided into categories and geographical regions.

Top Ten Worldwide Searches in 2016

  • Pokemon Go
  • iPhone 7
  • Donald Trump
  • Prince
  • Powerball
  • David Bowie
  • Deadpool
  • Olympics
  • Slither.io
  • Suicide Squad

Searchmetrics has conducted a study on Google ranking factors which shows that content relevance and user intent are the prime focus and backlinks are losing importance. Also technical factors have become the prerequisite to achieve top position in Google rankings.

Here are the key highlights of the study:

  • The URLs with the highest content relevance are those on position 3 to 6.

Property sets were introduced in May this year and Google is now expanding the property sets to more features.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 9th December, 2016!

28 Ways to Get More Followers on Pinterest2 Weekly Infographic: 28 Ways to Get More Followers on Pinterest!

Many marketers may have noticed a decrease in their repins, clicks, traffic and sales. New competitors may be one of the reasons for this as Pinterest recently hit 150 millon users. Other reasons may be Promoted pins and Pinterest smart feed algorithm. To increase engagement, it’s important to have more Pinterest followers. This infographic by SocialMediaToday shows to get more followers on Pinterest.

Google announced that AdWords advertisers can manage audience lists at scale, by applying them at the campaign level.

Campaign-level audience lists also make it easy to measure and change your bid adjustments. Instead of trying to change your bid adjustments for each individual ad group, you can confidently optimize at the campaign level where you’re more likely to have enough data to make an informed decision. Learn more audience bid adjustment best practices.
 

Google has come out with a new look and design to their desktop search results page. This has been confirmed to Search Engine Land by Google.

The new interface has various boxes resembling a mobile interface.

Have a look:

Google Starts Rolling Out Updated Desktop Search User Interface Google Starts Rolling Out Updated Desktop Search User Interface!