New Google Analytics blog

Jun 23, 2006 114 reads by Candid SEO

Previously you used Google Analytics to track your account performance. According to Jeff, from the Google Analytics team-

As you may have found, Google Analytics can improve the performance of your account by helping you optimize your AdWords campaigns and showing you what aspects of your site are providing the most traffic and highest conversion rates.

Google AdSense Tests CPA Ads, Commission Based Ads

Jun 22, 2006 113 reads by Candid SEO

Philipp Lenssen reported in his blog that some AdSense publishers were invited to partake in AdSense ads that pay based on action, like an affiliate network. These CPA (cost per action) ads do not compete with the contextual network, they run on a separate network named the Content Referral network.

Revisions to the AdWords API Beta Program Delayed

Jun 22, 2006 113 reads by Candid SEO

Google has delayed the declared period for clients to adapt their business models and products to the pending AdWords API Beta Program revisions. This is due to the fact that many businesses work on a quarterly billing cycle. The revision period has been extended by a year. Therefore, the new pricing model will launch on October 1, 2006, and the new registration pages and new Terms and Conditions will be posted in August.

Adobe and Google team up for Toolbar

Jun 21, 2006 113 reads by Candid SEO

Starting today, Adobe is offering the Google Toolbar to its customers as a free download. So you can access Google search capabilities from any website, block pop-ups, see search suggestions as you type, personalize your toolbar by adding buttons from your favorite sites, and more.

Microsoft And Yahoo! Employees Prefer Google

Jun 21, 2006 114 reads by Candid SEO

Andrew Hitchcock posted internal network stats of major search companies. Philipp Lenssen has offered details of serach engines that employees of major serach engine firms use. The data is as follows-

Microsoft Corp
Google: 66.31%
MSN: 19.65%
Yahoo: 10.18%

Yahoo! Inc.
Yahoo: 68.87%
Google: 29.80%

Google Inc.
Google 100%

Are Google employees so fiercely loyal? As Lenssen says "at least a couple of non-native searches should’ve slipped through."

InfoSpace Rebrands Its Local Search Site

Jun 21, 2006 113 reads by Candid SEO

InfoSpace has rebranded its local search engine as "Infospacefindit." The company also owns the Dogpile metasearch engine. The rebranding has been done to create consistency between its mobile and online local search platforms. The company does not have a significant presence in local search market but has a very strong position in mobile section.

Google Subdomains Issue Passes Over

Jun 21, 2006 113 reads by Candid SEO

The storm had come and is almost gone too. Google is thankfully still standing. I am talking about the "Step-by-Step: How to Get BILLIONS of Pages Indexed by Google." Many pages have been deindexed and not many are talking about it now.

However, it exposed a Google loophole.

"Google and the new BigDaddy crawler is showing an even more idiotic preference when indexing and ranking subdomains."

Yahoo! Search Marketing to Reduce Minimum Bid

Jun 21, 2006 113 reads by Candid SEO

At WebmasterWorld a member reported that Yahoo! is planning to reduce the minimum bid for their UK customers from 10p to 5p. He informs that he has read an article in the "Interactive magazine." Yahoo! is supposedly reducing its minimum bid to meet heavier competition by MSN in the space.

Running Google Calendar on Web Sites

Jun 21, 2006 113 reads by Candid SEO

Google Calendar has offered the option for site owners to share their maps on their sites or blogs for all to see. The move is intended to spread the usage of Google Calendar via viral marketing.

According to Philip Lessen, "To share a calendar, open the calendar settings – via the triangle next to your calendar name – and click the HTML button . On the dialog that opens click “Configuration tool.” Now you can configure the display of your calendar, and then copy the Iframe code."

Google AdWords Dayparting Launched

Jun 21, 2006 113 reads by Candid SEO

Google AdWords has launched a new ad scheduling service which is already offered by MSN adCenter and Yahoo Search Marketing. It enables advertisers to schedule the appearance of their ads based on both time of day and day of the week. This new feature was released worldwide to all advertisers across 40+ languages.

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