Yahoo! Launches Visual Link Map Tool Named Webzari

Jul 28, 2006 113 reads by Navneet Kaushal

Yahoo! Korea team developed a new tool named Webzari, announced by the Yahoo! Search Blog. The newly developed Webzari is a tool that visuall maps the data from Yahoo! Site Explorer. You can see the tool here.

Judge OKs $90 Million Google Click-Fraud Settlement

Jul 28, 2006 113 reads by Navneet Kaushal

The class-action suit by a set of plaintiffs few days back arguing  "Google has not exercised reasonable care to prevent "click fraud" and has misrepresented efforts to stop swindlers from repeatedly clicking Web site links to drive up advertising costs," has got the final OK as an Arkansas state judge settled the issue.
 
"An Arkansas state judge has given his final OK to a settlement that Google Inc. reached in a closely watched click-fraud class-action lawsuit. Under terms of the settlement, Google will provide up to $60 million in credit to affected advertisers dating back to 2002. Another $30 million from Google will go to pay attorneys' fees. "

One Page Website Search Engine Optimization?

Jul 28, 2006 113 reads by Navneet Kaushal

A thread at Cre8asite Forums discusses the effects of doing search engine optimization of one page websites.

One member says, "Is it more of a benefit to having one page whereby you are scrunching all of your content, and subsequently, your keywords onto one page?
The nice thing is that when you do link building campaigns and directory submissions, you don't have to focus on multiple urls. Instead, you just use one url and switch it around with various anchor text." But some comments talk about the limitations.

Google’s New Open Source Service

Jul 27, 2006 113 reads by Navneet Kaushal

Google is launching a brand new service for the Open Source community. CNet reports, "Google’s Greg Stein plans to describe a new Google service for the Open Source community at the Open Source Convention in Portland this Thursday.

OSCON is a platform  for proprietary software companies.
"I’ve been working with a great team for a while now to produce a new Google Service for the Open Source community — in fact, we’re putting the final touches on it as I write this blog post." Says Greg Stein of Google.

Google To Show Click Fraud Stats To Advertisers

Jul 26, 2006 113 reads by Navneet Kaushal

Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, of Google responding to concerns about click fraud in the online-ad industry. He adds, "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them." 

Some Plaintiffs Fight Google Settlement

Jul 25, 2006 113 reads by Navneet Kaushal

"Google has not exercised reasonable care to prevent "click fraud" and has misrepresented efforts to stop swindlers from repeatedly clicking Web site links to drive up advertising costs." A set of plaintiffs in a class-action suit argued.

Tracking Packages Via MSN

Jul 24, 2006 113 reads by Navneet Kaushal

The MSN Search weblog has now announced that it is possible to use the system for tracking packages, or more specifically, packages from FedEx, DHL, UPS and USPS. Searchers can simply enter a tracking ID and some other tracking keywords and the Package Tracking Instant Answer will correctly construct the link. An example given is 'Where is UPS tracking number?' Additionally you could use the RSS feed for the search to really keep up to date on where your package has gone. Google has had this feature for a while now, although it doesn't have an option for DHL.

Google Click Fraud Detection Practices Report

Jul 24, 2006 113 reads by Navneet Kaushal

Recently, an independent study on click fraud detection practices of Google shows Google makes reasonable efforts to detect click fraud. The Google Blog posted the study. The report was part of an agreement of the Lane's Gifts v. Google settlement and was performed by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU. You can read the 47 page report here.

Inactive Keywords on Google's Network

Jul 21, 2006 113 reads by Navneet Kaushal

A WebmasterWorld post  talks about a feedback from a Google representative which says, "It is true that keywords which are inactive on search may still trigger ads in the content network." Now the inactive keywords would tell the advertiser that  the keyword is no longer in the pool of ads running. So it appears that the ad may run in AdSense ads and not the sponsored search results in Google.com.

Google Won't Reveal Details Of AdWords Exchange Rates

Jul 21, 2006 113 reads by Navneet Kaushal

A WebmasterWorld thread talks about Google not revealing the source of the exchange rate they use. If you are an international AdWords customer and you pay in your local currency, Google needs to use an exchange rate to convert that currency into US currency. Google, however, does not release the source of the exchange rate used for the
conversion.

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