Click-to-play video ads for AdWords

May 23, 2006 114 readsby Candid SEO

Google AdWords advertisers will now be able to display video ads across the AdSense network. These video ads will be in a click-to-play video format. So the ads will not be not be too obtrustive or intrusive of the user experience. These ads will be available as both site targeted ads as well as on a keyword basis. However, publishers will not be able to opt out of ad format.

Bismarck
, from the Video Ads team, has provided the following details:
First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads — and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.

MSN Allows Opting Out of Directory Listings

May 23, 2006 113 readsby Candid SEO

MSN Search has given webmasters the option to display or not to display a site's ODP directory title in the MSN Search results. MSN uses ODP (dmoz.org) directory listing's data for ranking websites on the search results. The problem as elaborated on the MSN blog is as follows-

Google Settlement Update

May 22, 2006 113 readsby Candid SEO

It has been in news for a long time. Now it's reaching what might seem as a culmination. Google has received a settlement of a lawsuit regarding click fraud. But there is also some buzz about Congress taking it up for consideration. However, here's what Nicole Wong, Associate General Counsel, had to say-

Yahoo Publisher Network Direct Deposit Enables Quick Payments

May 22, 2006 113 readsby Candid SEO

Yahoo! Publisher Network has introduced the option of receiving payment by direct deposit for publishers of their contextual targeted ’search’ advertising system. This option allows these publishers to receive their earnings 10 to 15 days faster than before as deposits to bank accounts occur on the 25th of each month.

However, for all new publishers direct deposit will be the default mode of payment method.

Stats on Google Traffic

May 20, 2006 113 readsby Candid SEO

Bill Tancer of HitWise has created a category of the top 20 Google domains on the basis of the popularity of the varied Google services. Google.com holds almost 80% of the share, followed by Google Image Search with almost 10%, then Gmail with about 5.5%, followed by Google News with 1.5% and the others are all under 1%.

Google Addresses Issues With the Site: Operator Query

May 20, 2006 113 readsby Candid SEO

There is more good news for webmasters bugged with supplemental results issues. Vanessa Fox, Google Engineering updated about the testings at Google to resolve the issues. Here are excerpts from her post

Matt Cutts : Unleashed

May 20, 2006 113 readsby Candid SEO

A new lease of SEO enlightenment has just been released by Matt Cutts. This time Mike Grehan of Market Smart Interactive interviewed Matt at ClickZ. Here are the excerpts-

"There are over 100 factors in ranking. And PageRank is just one of them. It's an important factor, but it's by no means the be-all and end-all.

Google Reader on Mobile Phones

May 19, 2006 113 readsby Candid SEO

Google reader is now available on the mobile phones. It's for the news obsessed who need constant feeds and updates. The reader serves you for reading 'what you care about most.'

Reader automatically gets the latest news and updates for your favorite sites. You can sort your reading list by relevance, which will guess what's most relevant to you based on how you use Google Reader (such as which items you decide to actually read).

Google Blog Search Enables Search by Date

May 19, 2006 113 readsby Candid SEO

Dave Weisman, Softawre Engineer, reported the launch of a new feature on Google Blog Search that lets you narrow your search by date. It allows higher relevancy of search results with respect to your expectations. He also reports about some unexplained improvements in search quality that should make blog-search experience even better.

There were also some deliberations about the tremendous growth in blogging.

Google & KDDI au Partner for Japan Mobile Search

May 19, 2006 113 readsby Candid SEO

Google is getting aggressive in Japan where the search market is dominated by Yahoo!. Google has finalized an agreement with KDDI Corporation to become the mobile search provider of choice for KDDI’s EZ Web service for au mobile phones.

The mobile partnership with KDDI will include Mobile AdWords which will serve Google’s text advertisements along with mobile search results.

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