MSN adCenter Upgrade To Include Firefox Compatibility

Aug 3, 2006 113 reads by Navneet Kaushal

The upcoming August 5th MSN adCenter upgrade will have compatibility with the Firefox 1.5 browser. Now you will have hourly ‘real time’ reporting to view resuts and optimize campaigns.

  • Now, use Microsoft adCenter with the Firefox 1.5 browser!
  • Daily, weekly and monthly data will be updated every hour to help you view results and optimize campaigns in real-time.

More SEO Answers on Video by Matt Cutts

Aug 1, 2006 113 reads by Navneet Kaushal

Matt Cutts this time came out with another batch of answers on video.
Make sure that you have seen the video to get the array of answers. Matt Cutts, under Session 4, Session 5 and Session 6 answers questions on  Gadgets, Google and SEO.
Session 4 talks about Static vs Dynamic urls, geotargetting within Google’s Quality Guidelines, while Session 5 discusses about Merging acquired domains with 301s, site artichecture, A/B testing etc.Session 6 talks all about Supplemental Results.The views expressed on video are of Matt Cutts and not Google, Matt clears.

Google News Search Engine Explained

Aug 1, 2006 113 reads by Navneet Kaushal

Philipp Lenssen has an excellent write up on How Google News Indexes. He explains how news souces get indexed, which sources to get place in the Google News home page and when news sources collapse into clusters.

Yahoo! Search Launches New Slurp Crawler

Jul 31, 2006 113 reads by Navneet Kaushal

Yahoo! Search has updated its Slurp Crawler to crawl sites  faster. In addition, the new Crawler is more efficient at visiting websites, says David Simpson at a Yahoo! Search blog.

Google Search Results Shifting Again

Jul 29, 2006 113 reads by Navneet Kaushal

Two forum threads, one at DigitalPoint Forums and the other at WebmasterWorld show how some, but not all, of the changes that took place on June 27th have been "fixed."

 A thread at  DigitalPoint Forums says;

Yahoo! Launches Visual Link Map Tool Named Webzari

Jul 28, 2006 113 reads by Navneet Kaushal

Yahoo! Korea team developed a new tool named Webzari, announced by the Yahoo! Search Blog. The newly developed Webzari is a tool that visuall maps the data from Yahoo! Site Explorer. You can see the tool here.

Judge OKs $90 Million Google Click-Fraud Settlement

Jul 28, 2006 113 reads by Navneet Kaushal

The class-action suit by a set of plaintiffs few days back arguing  "Google has not exercised reasonable care to prevent "click fraud" and has misrepresented efforts to stop swindlers from repeatedly clicking Web site links to drive up advertising costs," has got the final OK as an Arkansas state judge settled the issue.
 
"An Arkansas state judge has given his final OK to a settlement that Google Inc. reached in a closely watched click-fraud class-action lawsuit. Under terms of the settlement, Google will provide up to $60 million in credit to affected advertisers dating back to 2002. Another $30 million from Google will go to pay attorneys' fees. "

One Page Website Search Engine Optimization?

Jul 28, 2006 113 reads by Navneet Kaushal

A thread at Cre8asite Forums discusses the effects of doing search engine optimization of one page websites.

One member says, "Is it more of a benefit to having one page whereby you are scrunching all of your content, and subsequently, your keywords onto one page?
The nice thing is that when you do link building campaigns and directory submissions, you don't have to focus on multiple urls. Instead, you just use one url and switch it around with various anchor text." But some comments talk about the limitations.

Google’s New Open Source Service

Jul 27, 2006 113 reads by Navneet Kaushal

Google is launching a brand new service for the Open Source community. CNet reports, "Google’s Greg Stein plans to describe a new Google service for the Open Source community at the Open Source Convention in Portland this Thursday.

OSCON is a platform  for proprietary software companies.
"I’ve been working with a great team for a while now to produce a new Google Service for the Open Source community — in fact, we’re putting the final touches on it as I write this blog post." Says Greg Stein of Google.

Google To Show Click Fraud Stats To Advertisers

Jul 26, 2006 113 reads by Navneet Kaushal

Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, of Google responding to concerns about click fraud in the online-ad industry. He adds, "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them." 

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