Inactive Keywords on Google's Network

Jul 21, 2006 113 reads by Navneet Kaushal

A WebmasterWorld post  talks about a feedback from a Google representative which says, "It is true that keywords which are inactive on search may still trigger ads in the content network." Now the inactive keywords would tell the advertiser that  the keyword is no longer in the pool of ads running. So it appears that the ad may run in AdSense ads and not the sponsored search results in Google.com.

Google Won't Reveal Details Of AdWords Exchange Rates

Jul 21, 2006 113 reads by Navneet Kaushal

A WebmasterWorld thread talks about Google not revealing the source of the exchange rate they use. If you are an international AdWords customer and you pay in your local currency, Google needs to use an exchange rate to convert that currency into US currency. Google, however, does not release the source of the exchange rate used for the
conversion.

Report Indicates Rising Click Fraud

Jul 20, 2006 114 reads by Navneet Kaushal

The rate of click fraud or fraudulent clicks on pay-per-click-based online ads has rose by 4% to 14.1 percents. This is according to the report by Click Fraud Index.
Click Fraud  is the  first and largest independent third-party service dedicated to helping advertisers, agencies and search providers monitor online advertising campaigns for click fraud free of charge.

LookSmart’s AdCenter for Publishers

Jul 20, 2006 113 reads by Navneet Kaushal

LookSmart has released a new version of its  AdCenter for Publishers. The new version  serves as a platform for online publishers to maintain and grow critical small and large advertiser relationships.

As  LookSmart says, several publishers including Active Athlete Media, Frazoo, Krugle, Mainstream Advertising and Reed Business Information  are now licensing the white label AdCenter to “ increase  their online advertiser base and corresponding revenue.”

Google Says Goodbye To Affiliates

Jul 20, 2006 113 reads by Navneet Kaushal

Google's Internet marketing platform AdWords underwent a  change recently in its algorithm that determines ad position and cost. The "quality" of affiliate sites are not high enough anymore to do well in the new quality score algorithm. So Google is weeding out these affiliates by inflating their minimum bid to prices that are not economically sound for them.

Yahoo! Ads In eBay Search Results

Jul 20, 2006 113 reads by Navneet Kaushal

eBay sellers noticed  ads appearing on some search results pages on Tuesday. This is a part of the agreement eBay entered into with Yahoo! in May.  “Yahoo and eBay announced that they have entered into a multi year partnership today which will fortify the offerings of one another.

Most Important Factors For Search Engines

Jul 18, 2006 113 reads by Navneet Kaushal

Fortune Interactive conducted a by its SEMLogic Technology to determine metrics which were most crucial to the web pages organically ranked on the first page of search results. The key phrase was “laptop” and the search engines Google, Yahoo and MSN.

According to Mike Marshall, Fortune Interactive vice president of technology, “Our research found the range of optimal values for a key metric varies across search engines and the importance of a metric varies even down to the key phrase level.”

How Does Googlebot Find/Index Hidden FTP Logs?

Jul 18, 2006 115 reads by Navneet Kaushal

Google's crawler constantly scours the  Internet for pages to index. This is why it's important to remove the pages you don't want to  get indexed. By using special code, you can disallow Googlebot indexing your pages under costruction or incomplete pages.

Finally Control Over Titles in Google

Jul 17, 2006 113 reads by Navneet Kaushal

Quickly on the heels of Google allowing more control over snippets, here comes more control over titles. Vanessa Fox puts it as-

Yesterday we told you that you can use a meta tag to ask us not to use descriptions of your site from the Open Directory Project (ODP) when we generate snippets. Some of you have asked if this meta tag prevents us from using the title from the ODP as well. Yes, this meta tag does apply to both the title and description from the ODP.

Google Sends Aspirin For AdWords Headache

Jul 17, 2006 113 reads by Navneet Kaushal

Several days ago, a blog entitled “Dear Google, You’re Giving Me a Headache” about how all the recent Google AdWords changes were giving him a headache. In response he'd been sent some acetaminophen.

"After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:
Dear Al,
I hope this helps you keep up with the many Adwords changes.
PS – You are reading the Inside Adwords Blog, right?

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