Yahoo! Search Marketing to Reduce Minimum Bid

Jun 21, 2006 113 reads by Candid SEO

At WebmasterWorld a member reported that Yahoo! is planning to reduce the minimum bid for their UK customers from 10p to 5p. He informs that he has read an article in the "Interactive magazine." Yahoo! is supposedly reducing its minimum bid to meet heavier competition by MSN in the space.

Running Google Calendar on Web Sites

Jun 21, 2006 113 reads by Candid SEO

Google Calendar has offered the option for site owners to share their maps on their sites or blogs for all to see. The move is intended to spread the usage of Google Calendar via viral marketing.

According to Philip Lessen, "To share a calendar, open the calendar settings – via the triangle next to your calendar name – and click the HTML button . On the dialog that opens click “Configuration tool.” Now you can configure the display of your calendar, and then copy the Iframe code."

Google AdWords Dayparting Launched

Jun 21, 2006 113 reads by Candid SEO

Google AdWords has launched a new ad scheduling service which is already offered by MSN adCenter and Yahoo Search Marketing. It enables advertisers to schedule the appearance of their ads based on both time of day and day of the week. This new feature was released worldwide to all advertisers across 40+ languages.

Microsoft’s Updated

Jun 21, 2006 113 reads by Candid SEO

Microsoft has updated their beta with features that includes a personalized home page. Based on user feedback the improvements promise better search  experience and greater uasability. It has a central place to access Windows Live Services. In their blog post they said-

Google Offers Picasa Web Albums

Jun 14, 2006 113 reads by Candid SEO

Google has offered an enhanced version of its desktop-based Picasa photo organizing program. The new version offers users the ability to upload albums and easily share photos with others.

Google's New Blog

Jun 14, 2006 113 reads by Candid SEO

Google's new blog is a great place to browse and discover books of all kinds. It offers scoops on book launches, fairs and covers events that would interest any book lover. Visit the blog.

Google Webmaster Help Center Updated

Jun 14, 2006 113 reads by Candid SEO

The Google webmaster help center has been updated recently. There are two new sections which may prove to be particularly useful are:

Using a robots.txt file

New topics have been added in the How Google crawls my site section. These topics include information on:
How to create a robots.txt file
Descriptions of each user-agent that Google uses
How to use pattern matching
How often we recrawl your robots.txt file (around once a day)

Understanding HTTP status codes

Submitting Your News Site To Google News

Jun 14, 2006 113 reads by Candid SEO

Google News is being seen as a good source of traffic to a site. There has been an increasing interest in how to get sites included in Google News. There is a post at Seoroundtable that details on the process involved. The technical requirements for the inclusion are:

Duplicate Content Issues

Jun 13, 2006 114 reads by Candid SEO

Duplicate content is a persistent and nagging problem with many webmasters. Employees of Yahoo, Google, and IBM jontly presented a paper at the 10th International Conference on Extending Database Technology conference in Munich this March. Titled Indexing Shared Content in Information Retrieval Systems (pdf), it discusses how to limit index sizes of search engines by reducing the amount of duplicate content contained in their indexes.

High Rankings In Google Image Search

Jun 13, 2006 114 reads by Candid SEO

Amit Agarwal has offers some nice tips to increase your chances of listing your images high in Google Image Search. The tips include;

  • Use a descriptive and keyword rich file name
  • Use seven to eight keywords in your title and alt text
  • Place a short one line description of the image directly below the image
  • Wrap the content around the image
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