Commerciality Of Keyword Phrase Now Becomes The Base For Google AdWords Quality

May 2, 2006 113 reads by Navneet Kaushal

"Quality Change" is the new feature which will be added to the Adwords ad delivery system. As conveyed by Danny Sullivan, the quality of the search result page will vary based on the commercial nature of the keyword phrase. This means that if the keyword phrase is more non-commercial in it's origin, the number of ads displayed will be less. While if a keyword phrase is less commercial, the broad match criteria which displays ads will be used in lesser number (which tends to bring up to more ad inventory).

Alexa Receives Back Up From Microsoft

Apr 30, 2006 114 reads by Navneet Kaushal

Recent reports say that Alexa search recently joined hands with MSN's Windows Live. Google and Amazon, who, apart from being best buddies also act as rivalries in the market. Therefore, the step taken by MSN might be yet another way to compete with Google. Probably in near future we can experience a whole lot of changes in the search engine market. Refer threadwatch for more information on the matter. 

Adwords & MCC Account Owners To Set Local Time Zone This Summer

Apr 29, 2006 115 reads by Navneet Kaushal

This summer Google Adwords plan to give an access to the Adwords and MCC account owners to set their accounts'time zone. By doing this they probably want to make sure that all metrics returned for a given account will be registered in that account's time zone (currently all accounts are reported in US Pacific Standard Time (PST)-the time zone for Google's headquarters in California). To add more, the billing and budgeting cycles will depend upon each account's time zone.

Google's Statistical Machine Translation Launched

Apr 29, 2006 113 reads by Navneet Kaushal

One of the recent projects of Google that goes live is the machine translation. This particular feature will enable everyone across the world to acquire any kind of information in a language of your choice, while staying in any part of the world. According to Google Research most state-of-the-art commercial machine translation systems which are used today have been developed by using a  rules-based approach. Not only this, it also requires a lot of hard work by the linguistics to define vocabularies and grammers.

Google Suggest Launched On Google News

Apr 29, 2006 113 reads by Candid SEO

John McAlister, software engineer at Google broke the news that Google Suggest has been launched on Google News. The combination provides you with search suggestions specific to news in your country, in real time, while you type.  He also says-

Google Maps Officially Launches In Europe

Apr 28, 2006 114 reads by Navneet Kaushal

Google Maps have been launched officially in Europe for its users, as told by the sources. This means that the upgradation process of the Google Sitemaps and driving directions have come to an end. It has been seen that other search engines like only maps up the locations, while has entered into a licensing deal with Microsoft's Virtual Earth/WLL. The use of this will integrate high-resolution aerial mapping, which is yet to arrive.

Google To Introduce Notifying Program For Some Webmasters

Apr 28, 2006 113 reads by Navneet Kaushal

As stated by Matt Cutts today, Google will be introducing a trial program to notify some Webmasters to check if their sites have been penalized or not. He further adds on that to be eligible you have to register yourself for the Google Sitemaps service.

The trial service will be implemented to the people who are found guilty of the violation. For a detailed study visit matt cutts blog.

Google Sitemaps Gets New Look & New Features

Apr 27, 2006 113 reads by Candid SEO

Vanessa Fox of Google Engineering reported that Google Sitemaps has got a new look and a host of new features basing on webmaster's feedback. The change comes backed by the Google assurance of enabling webmasters to debug their site for effective crawling and indexing.

Who Is First? MSN Live Tests New Search Interface

Apr 27, 2006 113 reads by Candid SEO

The news is that Google is running an interface test that enables you to search within a site to expand the initial search information. However Nathan Wienberg points out a blog which says that already has a feature that allows you to search a site in the middle of search results. All you have to do is push the detail slider all the way to the right, a “Search within this site ” button appears, and clicking it reveals a search box in which you can run a site search.

So are both the search engines trying to integrate the same features? I care about just one thing, no matter how detailed the search result gets. Which is that the relevancy ratio should take no negative hit and I should have as many relevant returns per search as now.

Microsoft's Goes "Local" With It's Search

Apr 24, 2006 113 reads by Navneet Kaushal

It has been noticed that when search word "Local" is typed on MSFT's, we get the following results:


Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More