More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.

As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.

Weekly Infographic: SEO Alphabet!

Jul 17, 2015 | 1,641 views | by Navneet Kaushal

seo abc Weekly Infographic: SEO Alphabet!

Remembering all the important terms associated with SEO is one difficult task. So, won’t it be nice if you’ve access to all the essential SEO terms under one roof? How great would it be to get relevant SEO abbreviations at a single platform.

The ‘Buy It Now’ button will now appear in the mobile shopping results, announced Google. To improve the experience of the shoppers several updates were announced. The mobile experience of browsing, comparing and research on products has been made easier.

Google has introduced much-anticipated buy button ‘Purchases on Google’ in Google search ads making it easier for people to shop. This is a trial run of a feature allowing users make online purchases from the search results from their smartphones.

The messaging will appear in eligible product listing ads on iOS as well as Android smartphones. This is a very limited pilot with select retailers.

The “Broad match (session-based)” match type label is no longer to be a part of the AdWords reporting, announces Google. The label will be renamed “Broad Match”from around August 24, 2015 stated the AdWords Search term reports.

Broad Match Renamed Broad Match (Session Based) To Be Dropped As a Label in Adwords, Announces Google!

The “Broad match (session-based)” will be removed from all the reports, as wellas the historical reports. So, if there is data that you would like have, the solution is to manually download the data before the label is to be renamed.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles5 Top 10 Digital Marketing Articles of this Week: 17th July, 2015!

Content Marketing

11 Steps To Get Your Content Marketing Game On

A study by Ignition One shows that the amount being spent upon paid services has gone up by 22 percent for tablets and a by 71 percent for smart phones. When it comes to CPC and CTR, the growth can still be compared as it is 24 and 28 percent and 26 and 17 per cent respectively. The clicks on smart phones have outgrown those on tablets by 41 percent. In the same way, the smart phone impressions go up by 8 percent almost every year, whereas tablet impressions go down by 17 percent.

Google on Tuesday announced an Estimated Cross Device that has the capacity to display ads. Since apps consume more time on mobile devices, it’s an effort to fill the gap for many advertisers in this device. It will now be easy to gauge the conversion activity on display ads when users toggle between more than one app, or move to and fro between the apps and the web.

Google Search Console will send the average notification type to lesser number of people. The news was made public by Gary Illyes. The change is to take effect within three weeks, and will be focused on the average notification type. Critical messages, like a site being hacked, will continue to be sent to the webmaster.

Webmasters this morning received notification from Google saying that their implementation of hreflang on their website was flawed. The notification reads as follows:

Google had detected that some pages on your site have implemented the rel-alternate-hreflang tag incorrectly. In particular, there seems to be a problem with incorrrect language and region codes, or incorrect bi-directional linking (if page A links with hreflang to page B, there must be a link back from B to A as well). Google uses the hreflang attributes to serve the correct language or regional URL to the right users in search results.