Google My Business has shared guidelines for businesses to work with third parties – it shares the best practices to choose an SEO company.

“While Google My Business is free, third-parties often charge a fee to manage your listing. They can provide valuable services like keeping your listing up-to-date, providing you with customer insights, answering your questions, and responding to reviews. It’s important to understand the benefits you may be getting from a third-party so you can evaluate whether you’re getting the best return on your investment.”

Google Rolling Out Penguin Recoveries

Sep 29, 2016 | 1,116 views | by Ritu Sharma

Google’s Gary Illyes said that the sites affected by Penguin 3.0 will start seeing the recovery soon. This means Penguin 4.0 has started rolling out and the recovery will be seen son after the necessary steps have been taken to clear the link spam.

Image 15 Google Rolling Out Penguin Recoveries

Advertisers will now be able to reach the same users across devices, apps, and sites. They will now be able to decide how frequently your audience see your ads across various devices.

In a recent blogpost Google announced about these developments.

In a recent official blogpost, Bing announced the release of Bing Shopping Campaigns in Bing Ads Editor v11.4 across markets where shopping campaigns are available (US, Australia, Germany, France, and UK).

Advertisers can now create, update, or delete shopping campaigns using Bing Ads Editor. Campaign Type attribute to the Campaign Entity has been added which lets advertisers create either Shopping campaigns or Search and Content campaigns. Bing has also added a new Shopping tab in the editor pane, where advertisers can set your Store ID, Country/Region of sale, and Campaign priority.

Penguin, which was launched in 2012 has become real-time and more granular. In an official Google blogpost, Google said: One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update. After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.

Get A Verified Twitter Account Weekly Infographic: How To Get A Verified Twitter Account?

Verified Twitter accounts ensures better and bigger audience capturing, which any day is good an optimum online presence. Generally public figures have these accounts so that they can connect to a broader audience. Some of the first were Kim Kardashian West, Oprah Winfrey to name a few. Login to Twitter, send request for a verification, add missing information, provide websites that verify you and answer why your account needs verification are some details that you would need to provide. Once done, you will get an email. Direct messages from followers, analytics access and blue verified badge are some benefits of account verification.

Here is an insightful infographic by SurePayroll on how to get a verified account on Twitter.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 23rd September, 2016!

Google has finally started rolling out Accelerated Mobile Pages in organic search results across the globe. In August Google had said that they will include AMP in organic results, which is now happening.

When people will search on a mobile device, Google search results will automatically display AMP version of the page(if available) by default. This will in turn lead to increased traffic, sale and revenue. It is advisable for the publishers, who are not yet using AMP, to start using it now.

Facebook has introduced two new ways for advertisers to run smarter campaigns that achieve in-store results. In an official blog post Facebook announced Dynamic ads for retail and in-store optimizations.

Dynamic Ads For Retail
These ads are now being extended to brick-and-mortar retail. Campaigns can now dynamically showcase products available in the store which closely matches the requirement of the person seeing the ad.

Last month Google announced that they will show null quality scores for new and underperforming keywords in AdWords on 12th September, 2016. Google has now pushed the date of rolling out of null quality scores to 10th October, 2016. Till then advertisers will continue to see quality score new and underperforming keywords.