In an official blogpost Moz announced about focusing their efforts on core SEO like rank tracking, keyword research, local listings, on-page, crawl, duplicate management, and links. In future Moz will not offer Moz Content or Followerwonk.

However, not everything is rosy. Moz has laid off 28% of its staff and surprisingly it’s not just the non search staff. They have killed the entire Moz community team. These are the people facilitating the Moz brand and discussions around search.

Twitter has rolled some new features that give you more control over what you see, and who you interact with on Twitter.

Image 14 Twitter Gives New Features To Give More Control Over Your Twitter Account!

Users will now be able to control the notifications they receive. You can now receive the notifications only from the people you follow on mobile and You can turn it off anytime you want. Notification settings can now be accessed directly from your notifications tab.

Bing Ads has announced that Upgraded URLs are being introduced for all advertisers.

“It can be a challenge to track campaign performance and understand how customers are reacting to your ads. Not only do you have a lot of performance metrics, but you also have a lot of campaigns, ads to manage to ensure you are effectively spending your budget and increasing your return on ad spend. Upgraded URLs are here to simplify things for you.”

Advertisers spending less in AdWords monthly may get access to only limited data in Keyword Planner. This means being a big spender is the only way to get access to the complete data the tool.

In a recent update, a Google AdWords Community Manager announced that the advertisers with low monthly spend may not be able to see the complete data. The previous technical issues affecting the Keyword Planner tool are now resolved.

In a Google+ post, Google announced that they will show null Quality Scores in AdWords for the keywords that are new and when the Quality Score can not be determined due to lack of enough clicks or impressions.

In a recent update on YouTube Help stated that Hangouts On Air will move from Google+ to YouTube Live on September 12. Users will be not be able to schedule events on Google+ after September 12 and the events scheduled to take place after this date need to be moved to YouTube Live.

Yesterday in a blogpost, Ilya Brown- Head Of Product, Brand & Video Ads announced the debut of Promoted Stickers. This means brands can create and promote custom stickers on Twitter to use for anyone.

Pepsi is the exclusive launch partner of Promoted #Stickers and will share around 50 of these stickers for its fans to use across 10 markets as part of their global PepsiMoji campaign. “The partnership also includes a custom Niche creator campaign showing consumers how to use their#Stickers, as well as a branded Pepsi emoji and a Promoted Trend.”

Google recently launched critic reviews for local businesses. Publishers can promote their content on local knowledge Graph cards by incorporating structured data to their sites. Users can then view the reviews and opinions.

Critic reviews can be seen across mobile, tablet and desktop, thus increasing the visibility of the reviews and the exposure to the audiences. At present, only English reviews are supported in the US and very soon other this support will be extended to other languages and countries.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 12th August, 2016!

32 Point Local SEO Checklist for Your Small Business2 Weekly Infographic: 32 Point Local SEO Checklist for Your Small Business!

It is extremely significant for small businesses to be visible to their local market. This has been notified by the search engines as well and they also give importance to personalized search results. An SEO checklist can help small businesses achieve this and gain the local visibility that is required to be successful. If the right business is visible in the search results, then this not only helps the business but also the people who are looking for perfect results.   

Here is an insightful infographic by 99MediaLab on an important SEO checklist for a small business.