As a step to escalate digital literacy among women in Uttar Pradesh, Google has embarked on a brand new Internet education campaign in the state. The two months digital maneuver aims at educating around 5,000,00 women and girls on the Internet. The move is considered to be the opening chapter in Google's attempt to introduce Indian women to the Internet.

Following a three months beta period of testing Premium Video Ads, Facebook has finally announced the launch of these ads with a select group of advertisers. The 15 seconds video ad is designed for advertisers who want to reach a large audience with high quality sight sound and motion.

There are ways by which you can make smartphone users land up on the mobile version of your website and direct the desktop users to the desktop version. Google's Head of Search Spam, Matt Cutts discussed in the recent Webmaster Help video, how webmasters can optimize for the mobile web.

The question posted was:

clickzlive1 ClickZ Live Toronto 2014, 14 16 May

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry's premier digital marketing publication: ClickZ.com. The natural transition reflects the ever-evolving changes taking place in the digital marketing industry

Location: Toronto Marriott Downtown Eaton Centre, Toronto, Canada
Website: http://www.clickzlive.com/toronto/
Start Date: 2014-05-14
End Date: 2014-05-16

An year after the launch of Dynamic Remarketing campaign, which allowed creating customized ads to reconnect with customers, Google today announced deeper remarketing integration between AdWords and Google Analytics.

Google Integrates Dynamic Retargeting with Google Analytics Google Integrates AdWords Dynamic Remarketing with Google Analytics to Beef Up Retargeting Offerings!

SMX London 2014, 13-14 May

Mar 14, 2014 | 2,617 views | by Navneet Kaushal

smx london SMX London 2014, 13 14 May

Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series.

Location: Chelsea Football Club, London
Website: http://searchmarketingexpo.com/london/
Start Date: 2014-05-13
End Date: 2014-05-14

adtech new delhi ad:tech new delhi 2014, 20 21 March

ad:tech New Delhi is the #1 Digital Marketing & Advertising Conference & Exhibition in India. At ad:tech New Delhi 2014, you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more.

smx munich SMX Conference and Exhibition 2014, 25 26 March

Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series.

Location: ICM – International Congress Center Munich
Website: http://smxmuenchen.de/en/
Start Date: 2014-03-25
End Date: 2014-03-26

Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping you site and providing you with this “authority” so sought after?

How Link Pass Authority Infographic header Weekly Infographic: How Links Pass Authority?

Google's Head of Search Spam, Matt Cutts, confirmed today at the Search Marketing Expo that Google uses “Author Ranks” to determine which articles to show in the in-depth articles section. Cutts verified that the system is used specifically within the “in-depth” articles category.

The question was motivated by a tweet from Matt Cutts: