Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles2 Top 10 Digital Marketing Articles of this Week: 15th May, 2015!

Content Marketing

8 Copywriting Tips for Improving Conversions

According to NBC, an undisclosed “phantom” algorithm update in Google search is rolling out, which is said to be affecting publishers of “how-to” style content. A collection of over 870,000 miniblogs site namely HubPages, that also contains content about wide varieties of topics, saw it Google search traffic drop 22% from one week to another on May 3rd.

Facebook announced the launch of Instant Articles- a new way to read and consume content that improves the user experience over the experience encountered in Facebook’s mobile app.

instant image 1 Facebook Introduces Instant Articles For Better Reading Experience!

Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.

Though AdWords Editor 11 was greatly received, but many were reluctant to use it as it did not support many of the AdWords features and encountered bugs. Lately, Google updated it to version 11.1 and added support for several features.

Here are the new features:-

Recently Bing launched a new Ads Tool – Campaign Planner. The tool will enable advertisers to sort marketplace data into verticals, sub-verticals, and product types in order to help advertisers understand competitors and measure performance against industry benchmarks.

The newly launched tool will also allow the users to select a target audience. A vertical from a drop down menu will allow for insights into that audience using metrics, including search volume, average CPCs and device performance. For further insight, verticals can also be divided into sub-verticals and even specific products.

Google has enhanced and updated the My Business management interface which can be accessed here. The new design offers “"better manage your locations and publish updates more quickly across Google," according to Google.

t google local bulk uploadimage 1 Google Updates My Business Bulk Locations Management Interface!

Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.

Mobile friendlytag image 1 Now, Bing Will Also Launch Its Own Mobile Friendly Algorithm!

Google lately announced that they have received over one million URL takedown requests. They complied about 40% of the time in the year since it has been applying the European right to be forgotten.

Google spent much of the past year questioning its obligations under the controversial right to be forgotten ruling that has been accepted reluctantly by them.

Facebook has added a Call Now feature to their local awareness ads. The new call to action button joins the Get Directions button, which was part of the launch of local awareness ads last October.

facebook call image 1 Facebook Adds Call Now To Local Awareness Ads!

With this new feature, when Facebook users will click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.

With the buzz that organic search for Facebook Pages shrinking to next to nothing, there could be a possibility of drop in brand engagement on the social network. But according to a new report from analytics provider Simply Measured this is not the case, at least not for major brands.