Google's Pierre Far addresses a common misconception regarding the use of rel-alternate-hreflang on this Google+. He said that you can use rel-alternate-hreflang for the URLs that are multinational sites, spread across top-level domains.

The usage is applicable even if the URLs have the same languages. Far also cited a few examples including:

http://example.com/widget in English language for users worldwide

Facebook has renamed its mobile application feature "Nearby" as "Local Search". Nearby was introduced as a friend-finder tool wherein users could search for specific places, browse categories, and give rating. The feature soon became a way to find local business recommendations.

Facebook Renames "Nearby" as "Local Search"!

Many users who are still unaware of the change in functionality of the tool will get a hint with the name change. 

The First-ever Privacy Director of Google, Alma Whitten Resigns!

Google's Privacy Director Alma Whitten has decided to step down after nearly 10 years of service at the search giant.

Whitten joined Google in 2003 and took over as privacy director in 2010.

A Google Spokesperson said, "During her 10 years at Google, Alma has done so much to improve our products and protect our users. The privacy and security teams, and everyone else at Google, will continue this hard work to ensure that our users' data is kept safe and secure".

Google Search, Google+, Mobile, and Maps are some of the great ways offered by Google to make local search easier. The Google Places for Business was yet another attempt by the search engine industry giant to deliver accurate, comprehensive, and updated information & help business owners manage their online presence.

Google has recently introduced the upgraded look & feel of Google Places for Business, which will be rolled out to business owners in the coming weeks.

Is a legitimate business with a vast number of customers on the same level with flash businesses when it comes to gaining traffic online?  Matt Cutts responds to this meritorious question.

"You can now use an animated GIF as your profile photo", the announcement has been made by Google on Google+ twice. 

Here’s Google’s Matt Steiner with an animated GIF profile pic.

You Can Now Make an Animated GIF as your Google+ Profile Picture!

So, what does this mean?

Google has already clarified that authorship headshot should have some quality because it takes Google+ profile pictures as authorship photos in many cases. 

Are you wondering that in case a site linking to your site gets penalized for purchasing links, will the penalty affect your site?

Google Webmaster has just uploaded a video citing the answer to your question: 

You can ask similar questions on the Webmaster Help Forum

And for those, who want their questions to be answered on videos, follow Google Webmaster Help Forum on Twitter.

Google has added new integration options to Google+ Sign-in. They have forged partnership with social login providers JanRain and Gigya bringing Google+ sign-ins to thousands of new sites.

Google Partners with JanRain, Gigya for Google+ Sign-in Integration!

Developers will now be able to add trusted authentication to their apps and websites, enabling instant download of Android app by the users. The mechanism will enable users customize their app experience using Google+ profile info and share interactive posts with friends. 

It seems team Google is working dedicatedly on improving AdWords functionalities. After launching bulk editing feature in November, which enabled users to make large-scale changes across the AdWords account, Google has now introduced bulk upload.

It will help you in adding, editing, and removing the keywords at Scale.

With the bulk uploads feature, you are no longer required to:

  • Upload the keywords report in another tool

A webmaster recently put up an interesting question to Matt Cutts, head of webspam team at Google – “I've seen multiple websites that appear in the #1 spot for various keywords, whose backlink profiles are pretty low quality…Why wouldn't Penguin have moved these sites further down in rankings?” Find what Matt has to say.