The Perfect Execution to Conversion Rate Optimization2 Weekly Infographic: The Perfect Execution of Conversion Rate Optimization!

Did you know, that only one out of seven A/B tests actually improve website’s conversion rate? Conversion rate optimization is more than just testing colors or call-to-action buttons. To witness significant changes and gains in your conversion rate, you need to learn how to come up with right tests and develop knowledge of the conversion optimization test.

Bing announced that users will now be able to order food from restaurants by clicking on the “order online” button in the Bing local search results. Bing said that they enabled this feature for “restaurants that deliver.” By clicking on the “order online” button, one may launch the ordering service that the restaurant uses.

LinkedIn Announced New Ad Products!

Feb 20, 2015 | 1,175 views | by Ritu Sharma

LinkedIn declared their new ad products today, which includes a type of ad unit that can reach LinkedIn users on websites other than LinkedIn. LinkedIn Network Display is the new ad product which lets users buy ads through LinkedIn to be displayed on other sites around the web.

When Facebook counts ad impressions, they charge only when the ad is seen by a real person. In other words, they measure ‘viewed’ impressions rather than ‘served’ impressions.

Served impression is counted as long as an ad appears somewhere on the page (such as below the fold), even if the user never sees it. Viewed impression gets counted when the ad is displayed on a user’s screen.

Google has now made it easy for advertisers to stay on top of the features that are continuously added to AdWords. They have now created a new web page where they can find a chronological list of updates.

The ‘New AdWords Features’ page displays what is happening in AdWords in a single place. Each listing has a short description of the update with links to pages with more details. Many of these links will take you to a page with product how-to videos or customer feedback.

Marketers who were looking forward for help with Facebook campaigns have a new domain to turn to. Facebook announced the launch of their Marketing Partners program and site which replaces the former Preferred Marketing Developer Program.

Facebook announced its rebranding plan in October itself. The new program is designed to match third party providers of marketing services related to Facebook with business seeking aid with their Facebook efforts.

Facebook brings a joyous time for retailers, as they announced a new ad type : Product Ads. This new launch will help marketers advertise specific products to people specifically, by using automated avenue. Advertisers will now have the potential to promote specific or multiple products in their catalogs to various audiences.

Product Ads image 1 Facebook Rolls Out New “Product Ads” Unit!

Long gone are the days when brand pages had easy time reaching their fans with photos. In a major reversal it has been revealed in the new data from social media analytics company Socialbakers that photo posts are now the worst performing of all posts by Facebook brand pages. Photo posts are half as likely to be seen as videos, which is now the new king of engagement on the Facebook platform.

Infographic- The 25 Years Of SEO!

Feb 16, 2015 | 1,406 views | by Ritu Sharma

25 Years Infographic small Infographic  The 25 Years Of SEO!

“How time flies, when you are doing something worthwhile and interesting!”

How SEO breathes, lives and works has transformed over these 25 years due to the creation and evolution of web. As the quantity of online content has attained new heights, search engines have become central to vast number of online experiences.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues