Google has added a new feature to Analytics that automatically segments brand and generic paid search keywords into different channels. This means you don’t have to build custom segments or filter strings anymore.

Brand and Generic Paid Search Keywords Google Automatically Identifies Brand Aware Paid Search Clicks in Analytics!

Analytics looks into the following performance metrics for brand keywords:

  • High CTRs
  • Low CPCs
  • High last click conversions

Whereas, for the generic keywords, it looks into factors like:

Facebook has announced two new enhancements to make remarketing on Facebook more powerful: the introduction of Multi-product ads, and updates to Custom Audiences from websites. The boldest visible change will be the Multi-product ads.

Let’s have a look at both of these updates.

Multi-Product Ads

Multi-product ads will allow businesses to showcase three products within a single ad unit. Each item will have its own image description and URL, yet will fit perfectly within the post. It works on both mobile app and the desktop.

When Panda 4.0 hit the web, one of the early casualties was the PR sites. Google had always talked about its disappointment with the owned content and links of the PR sites. As such, when PR Newswire lost nearly 63% of its SEO visibility as a result of the Panda 4.0 update, it did not come much as a surprise.

PR Newswire PR Newswire Releases New PR Guidelines to Overcome the Panda 4.0 Penalty!
Source: SearchMetrics

Google is expanding its app indexing program to all Android apps. The search engine giant said in a blog post, it will announce a new set of features to app indexing at the Google I/O this week. This will make it easier to set up deep links in your app, connect your site to your app, and keep track of performance and potential errors.

Google released an updated video on AdWords auction and Ad Rank, once again starring Hal Varian, the Chief Economist at Google. Earlier this week, Google also issued a whitepaper on Quality Score and AdWords auction. Ad Rank is the scoring system used in each auction that decides in what order each ad will appear.

Google announced on Google+, all the AdWords conversion settings are now available for the goals and transactions that you import from Google Analytics into AdWords. You can apply Flexible conversion counting, Customized conversion window and Editable conversion values to the goals and transactions imported from Google Analytics.

Google has introduced an advanced certification in Video Advertising to the members of Google Partners. Google says the new certificate is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network. Currently, this is the only advanced certification available to Partners.

Advanced Certification Get recognized as an Expert of Video Advertising with Google’s Advanced Certification!

Google My Business dashboard will no longer display keyword data and top search queries that lead users to a business listing in Google Maps. Google's Jade Wang mentioned in a Google Business Help Thread, this is being done for privacy reasons. Google My Business was launched early this month and just a few days back Google also announced the launch of Google My Business mobile app for iOS and Android devices.

Google has announced two new improvements to the Google+ photos app- Auto Awesome Effects and non-destructive editing. Now users will be able to go back and tweak a previous edit, and G+ will apply filters to photos as a part of the Auto Awesome process.

Non Destructive Editing Google Updates Google+ Photo Editor: Edit Previous Edits and Add Auto Awesome Effects to Your Photos!

In order to simplify how authorship is shown in mobile and desktop search results, Google is removing profile photo and circle count from search results to which authorship is assigned. Now only author information can be seen in the search results along with a clickable author name.

Authorship for Web Search 1 Google Removes Authorship Images and Google+ Circle Count from SERPs!

Google Webmaster Trends Analyst, John Mueller, confirmed on Google+, they are making this major change around authorship to improve the search results page with a more consistent design across devices.