In July this year Google organized the Learn with Google- Search & Ads conference for Indian businesses in Bangalore and Mumbai. The search engine giant has announced in the Google India blog that it is once again ready for some action with the next edition of the event in Gurgaon on 18th and 19th September.

Google recently updated Google Web Designer to help advertisers build ad units customized for different screen sizes, from desktop to mobile. In a recent blog post in AdWords, Google explains how you can upload HTML5 ads built with Google Web Designer into Google Display Network campaigns.

Watch this video by Google for an overview of the updated Google Web Designer.

The social networking and micro-blogging service Twitter has now opened the analytics access to all users. This was announced in an update to a Twitter support page. This feature was previously available for advertisers and verified users only. The analytics dashboard allows users to see how many people are actually viewing and clicking on their tweets. Twitter engineer Ian Chan also mentioned the change in a tweet.

Pinterest has taken a step closer to becoming a social media advertising hub by launching new real-time analytics tools for business accounts. Based on the monthly data, analytics will show whether you are trending up or down. They will display:

  • Average daily impressions
  • Average monthly engagements
  • Average daily viewers
  • How many monthly viewers
  • Top pin impressions which include repins, clicks, impressions, and likes

Now you can import videos from Google+ to YouTube. This feature was announced by Google in the YouTube Help Forum.

If you are a Google+ user who has uploaded quite a number of videos to share with your circles, you can now import these videos to YouTube. If you have merged your YouTube channel with Google+, you will see a new import option in the upper right corner on the YouTube upload page. When you click on the “import” button a new window appears which shows all the available Google+ videos which can be imported.

If you are a Bing user and haven’t noticed yet, the search engine is testing a number of new interfaces for displaying search results. We find the new interface similar to Google though.

Currently, the design has a solid black top bar with the navigation tucked away there, it is then followed by the search box and finally search results are displayed. With various interfaces being tested the new design moves the navigation bar down.

There's already a lot of buzz about the Search Marketing Expo – SMX East that is merely a month away. The organizers have developed a ton of new content to keep the attendees up with latest tools, tactics, and techniques in the search world.

The Agenda

Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.

Reducing Click-Baiting Headlines

Following the footsteps of Google, Bing Ads has also announced to start testing the inclusion of close variants in exact match in the US market for a portion of queries, although with the option to opt out of the test.

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