Weekly Infographic: How To Rank Higher In Your Region? The Only Visual Local SEO Guide You Need!

Nov 10, 2017 155 reads by Navneet Kaushal

How To Rank Higher In Your Region? The Only Visual Local SEO Guide You Need

Are you finding it tough to rank higher in local search? Local SEO is a popular strategy that can help boost your business in online search results. Recent studies show that 46% of all searches on Google are with local intent. Check out the insightful infographic at Branex and anyone can get a better understanding to achieve local SEO goals successfully. 

Google Alters Info Command Search Operator, Omits Useful Links!

Nov 10, 2017 147 reads by Ritu Sharma

It has been confirmed by Google to Search Engine Land that the way info command is displayed in the search, has been changed. The info command is the search operator that provides you with more details about a website.

Earlier, the info operator would produce the snippet, along with additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more.

However, now Google only shows the snippet, and the entire other section has been removed.

New Feature Added On Google For Business Descriptions!

Nov 10, 2017 148 reads by Ritu Sharma

A low-key announcement was made by Google, recently, regarding the new feature that they now support. It is called “selection attributes”. It requires selection of just one out of several predefined choices in the business description.

Google stated an example around kosher foods, saying you can choose from predefined business descriptions like "No Kosher food," "Some Kosher food," or "Strictly Kosher food."

Business Websites Get Facebook Messenger Chat Plugin!

Nov 8, 2017 149 reads by Ritu Sharma

Facebook messenger is one of the most popular messaging services in the world and recently Facebook revealed details about version 2.2 of its Messenger platform, which comes with the most awaited customer chat plugin. Focused more on user engagement, this platform aims to help businesses and developers “reach their customers in new and engaging ways”.

The goal is to allow businesses to talk to their customers directly on their website and in Messenger.

That means a conversation can begin on a business’s website and then seamlessly transitions to Messenger, or vice versa, without losing any chat history or context.

280-Character Limit Officially Enabled For All Twitter Accounts, Including Brands!

Nov 8, 2017 130 reads by Ritu Sharma

Twitter is finally coming up with it’s doubled-up tweet length for all users. It has been testing the feature of extending a tweet’s length to 280 characters for almost two months, and has come to the decision to enable it, this Tuesday. The new feature will be applicable to all languages except Chinese, Japanese and Korean which have pictorial alphabets and thus do not face much of a spacing issue.

Although advertisers, who create ads through Twitter’s self-serve platform, won’t be able to take advantage of the new length as of now, but will be allowed to post 280-character-long organic tweets and run those as Promoted Tweets, said a Twitter spokesperson. The spokesperson added that the support for 280 characters ads will be out “in the coming months”.

Google Adds Current Wait Times In Local Results!

Nov 8, 2017 129 reads by Ritu Sharma

Google recently announced that it will soon roll out a new feature to Google Search, followed by Google Maps, that will show you the estimated waiting time for area restaurants. This recent addition is an expansion of Google's existing feature which shows businesses’ busy times.

Google's new restaurant wait times also come from the aggregated and anonymized data from users who opted in to Google Location History – the same data that powers popular times and visit duration.

In case of restaurants, Google will include a pop-up box that appears when you click on a time frame in the popular times chart. The box shows live or historical data labeled as "busy", "usually busy" and “usually not busy", along the wait time.

Facebook Introduces Polling Tool For Pages Across Desktop, Mobile!

Nov 6, 2017 146 reads by Ritu Sharma

Now brands can easily solicit feedback from their followers on Facebook to collect more data about their interests, likes and dislikes. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook. The feature is available on desktop and mobile apps.

The polling fever has been taking on Facebook since the last month which is almost two years after Twitter added its own polling feature. In early October, Instagram introduced interactive poll sticker in Instagram Stories that lets you ask a question and see results from friends and followers as they vote. After a couple weeks, the company announced that it had acquired teen-centric polling app tbh.

Bing Ads Brings Shopping Campaigns To India and Canada!

Nov 6, 2017 138 reads by Ritu Sharma

In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, "With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets."

Top 10 Digital Marketing Articles of this Week: 3rd November 2017!

Nov 3, 2017 179 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 3rd November 2017

Weekly Infographic: 19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live!

Nov 3, 2017 167 reads by Navneet Kaushal

19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live

You built an ecommerce website and now it’s now ready. But is it really good enough to go live? A plethora of businesses have ecommerce website nowadays but not all succeed in increasing their page views and conversions. Visit GOOD TO SEO to know which mistakes to avoid for a successful ecommerce site.

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