It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search ...
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, ...
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to ...
The crux of online marketing is content. The words you use to lure the customers in.
Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.
Lindsay Blankenship
Director,
Search Marketing Razorfish
Webmasters using the Bing Webmaster Tools can now access the application with additional features. Three new features have been announced by Bing, and this includes the Bing Webmaster Tools API.
Shortly after the search industry recapped the 1st year of the Google Panda, Google has confirmed that they have rolled out the Panda 3.3. This confirmation by the search engine came in with its announcement of 40 more search updates that happened in February.
On 24th February 2012 the ‘Farmer Update’ or the Panda Update rolled out by Google turned one. The one year anniversary of Google’s most discussed algorithm updates has sent many webmasters down the year-long memory lane. Recent figures and surveys reveal that after a year only 13% webmasters have confirmed to be fully recovered from the Panda slap. The rest are still making changes to come back in SERPs.
Search Engine Land and BlueGlass put together a really informative infographic on the one year journey of Panda:
Music lovers have never had this good from Google. As announced by Google, users now searching for bands or artists will see a snippet about upcoming concert tour dates below the search results. The concert snippet will show only when the band is touring in the area. The new results for concerts won’t appear if the band is not coming in their town.
The search engine giant is now allowing search terms like ‘sex’ and ‘nudity’ in Google Image Search with the SafeSearch filter on the ‘strict’ setting. Till recently these terms were filtered by Google and the search results informed users that ‘since the strict safe search is active, these words have been filtered from the search’. This information has been brought to light by an internet provider in the US, providing internet connectivity to over 15,000 students.
The related search links on the top of Google Images search results will be more appealing now. This was announced by Google as the search engine giant revealed that they aim to enhance the entire image surfing experience. No more typing is required as one has to simply hover their mouse over the related search links and Google will hover open an image preview of the first three images that will pop up if the query was searched.
Bing has launched a new feature titled Linked Pages. This feature is designed to give users an opportunity to better the search results for their own names as well as that of their friends better and more personalized. Here is what Bing says about it, “With people search being such a high volume pastime, we're taking it a step further letting you have more control in how you show up on Bing. Beginning today, with Linked Pages, we’re letting you link websites related to you in search results. Now your friends looking for you online can find what you want them to find. You can also link pages to your friends to help them shine on Bing as well”
Google has now launched video support for schema.org and is directing webmasters to use it to describe their videos on the web.
Here is the official Google word on the same, “We're also launching video support for schema.org. Schema.org is a joint effort between Google, Microsoft, Yahoo! and Yandex and is now the recommended way to describe videos on the web. The markup is very simple and can be easily added to most websites.”
Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.
@pagetraffic
