The session discussed the Pigeon update released by Google and how it impacts local search results ranking. The speakers at the session explored what businesses can do in terms of referrals for websites, leads and businesses and more from this new algorithm. Even though the new algorithm affects the core, it does affect local search too and the session speakers provided handy tips about how to counter the same.

Panelists explored how you can ensure that large sites with complex databases and lots of content are efficiently crawled by Google.  The session covered everything from canonicals and crawl priority to pagination topics.

image1 Conquering Today’s Technical SEO Challenges: #SMX New York 2014, Day 2!

Moderator:

Alex Bennert  (@alexbennert), SEO Consultant, Independent

Q&A Coordinator:

Jason White (@sonray), Director of SEO, DragonSearch

Speakers:

Mark Munroe (@markemunroe), SEO, SEORadar

Restrict Viewership of Google+ Posts by Age and Location with the Restrictive Targeting Feature

Google+ page owners with content that is inappropriate for young people or is illegal in certain countries can now restrict their audience. Announcing the new restrictive targeting feature, Google said that it offers Google+ page owners the ability to prevent viewing of the posts from a specific page or the profile by people under 18 or 21. The settings are customizable and there's also an Alcohol setting with suggested presets to block viewing access to countries where alcohol is prohibited.

Marketers can use the structured data to their advantage. In this session, presenters went over some of the structured data types you may want to begin using right now.

Moderator:

Elisabeth Osmeloski (@elisabethos), Director of Audience Development, Third Door Media, Inc.

Q&A Coordinator:

Jason White (@sonray), Director of SEO, DragonSearch

Speakers:

Google may prefer responsive design as far as mobile is concerned, but the question remains whether to optimize the site or not. Speakers at this session discussed whether one needs to opt for responsive design, dynamic serving or content, or separate sites with specific and unique mobile URLs or some blend of these. In this session, there were many answers for those who want to design their own mobile sites. Maximizing the mobile search opportunity is a big plus for any business and the speakers at this session showed how to go about it.

Google introduced a new search algorithm Hummingbird a few months ago that moved beyond keyword search into the world of entity search. The session covered differences between entity and keyword search on Google & Bing. A discussion on how SEOs can and should take advantage of Hummingbird was also held.

Moderator:

Danny Sullivan (@dannysullivan), Founding Editor, Search Engine Land

Q&A Coordinator:

Here's the brief account of Day 1 at SMX New York, 2014 in numbers.

smx day 1 final #SMX New York 2014 Day 1 in Numbers!

Here's the detailed overview of Day 1 at SMX New York, 2014

  1. No, SEO Is Never Dead…It’s Just Trying to be: #SMX New York 2014, Day 1!

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  2. All Search Is Now Social: #SMX New York 2014, Day 1!

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Social engagement can be the way out if you want to cut down on cost and utilize a network that lets you be a game player of repute in the social world. This session involved a well thought discussion about how social posts should be crafted like ads to take social strategy to the next level. The speakers have discussed a variety of social media which can be used such as the Open Graph (OG) tags and the 9 types of Twitter cards.

Marketers engaged in SEM need to understand what their competitors are up to. The session dealt with time-tested techniques of competitive intelligence.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgTheory)

Q&A Coordinator: Julie Friedman Bacchini, President, Neptune Moon (@NeptuneMoon)

Speakers:

Christi Olson, Sr Manager of Online Partner Marketing, Expedia (@christijolson)

Matt Van Wagner, President, Find Me Faster (@mvanwagner)