Remember the Google SearchMasters Conference, the first ever conference organized by the search engine giant for webmasters? Indian advertisers and webmasters who are looking for more such tips and tricks from Google should now pack their bags for Bangalore or Mumbai. Google has announced in the Google India blog, it is going to organize Learn with Google- Search & Ads conference for Indian businesses this July.

A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.

A new study commissioned by Facebook and conducted by the digital marketing firm Kenshoo, shows how running Facebook advertisements with paid search campaigns positively affect paid search performance. When Facebook ads were added to Experian’s paid search campaigns for two weeks, it showed 19% increase in total conversions and a 10% drop in cost per acquisition.

Adding Facebook Ads to Paid Search Campaigns Study Shows How Adding Facebook Ads to Paid Search Campaigns Increases Total Conversions!

Here are the key findings of the study:

In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.

Facebook has released a new photo and video sharing app for users called Slingshot where friends can share photos and videos but you have to reciprocate with your own photo or video to unlock the “shot” sent by your friends. As of now, the app is available only in the US on all iOS and android devices.

According to a recent report by Simply Measured, the total engagement with posts from the most followed brands on Facebook is on a decline. Consumer engagement with Facebook posts from the top 10 brands has declined by 40 percent year-over-year.

Engagemnet and Post Totals Facebook Engagement for Most Followed Brands Down by 40%, Says Study!
Source: Simply Measured

Surprisingly, these brands have increased the amount of content posted on Facebook by 20.1 percent. With a combined audience of 358 Million, they represent an impressive part of Facebook’s buying power, but their increased efforts are not showing any effective results.

YouTube is the third most popular site in the world and the second most popular search engine after Google. By embedding YouTube videos within your emails, you can increase conversion rates by 51%. Therefore, YouTube can be used as a content marketing vehicle to market your products and attract more audience.

youtubeinfographic small Infographic: How to Improve Your YouTube Engagement by 374%?

CMWorld logo Join us for Content Marketing World 2014!

Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014.

Created for motivated marketing professionals just like you, Content Marketing World features blockbuster speakers, killer sessions, and amazing networking opportunities. This year we expect an estimated 2,500 people, from more than 50 countries, looking for epic content marketing inspiration, information and practical advice.

Facebook has announced changes to its Domain Insights tool. The social media giant is changing the way Domain Insights determine the domains for which any event is recorded. This change has been made to simplify the tracking of Facebook referral traffic for sites with multiple subdomains.

Domain Insights Update

91% of coupon redeemers say they will visit a retailer again after being offered a coupon and 65% consumers say online voucher codes often finalize their purchase decisions. To launch a successful coupon campaign it is important to know who is using them and how.

The Value of Coupons Weekly Infographic  Why You Should Use Coupons in Your Digital Campaigns?