Patrick Keane, the head of advertising sales strategy at Google has called it quits. Now he will become executive VP and chief marketing officer at CBS Interactive. Keane served at Google for more than four years. Before joining Google, Keane was a VP and senior analyst at Jupiter Research.
A press release reports:
As Chief Marketing Officer for CBS Interactive, Keane's responsibilities will span across a number of core CBS business units. His primary focus will be to help CBS monetize new inventory generated by next-generation platforms. In addition to working on sales strategy, he will manage CBS Interactive's efforts in online research, reporting and analytics as well as competitive research, sales training and search engine optimization.
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