Pausing AdWords Campaign Good For Conversion?

Jan 19, 2007 | 1,131 views | by Navneet Kaushal
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This is what a discussion at WebmasterWorld Forums seems to be indicating. One of the members commented that:

 I pause my ads for a fortnight over Xmas each year and strangely as soon as they are turned on again the number of conversions I get jumps up to above the pre-pause figures for about a week and then settles down again. If anything in the past three years then pausing the ads has done me nothing but good.

However, there were other members who think that it might negatively affect your ads "history", like CTR. As in if you are showing along the top when you decide to quit, it might take longer to get back up there when you resume. So others say that it might result in rise of cost per click prices and average positioning of the ads.

The experiences were not uniform and the effect of pausing can at best be neutral.

4.thumbnail Pausing AdWords Campaign Good For Conversion?

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Pausing AdWords Campaign Good For Conversion?
4.thumbnail Pausing AdWords Campaign Good For Conversion?