Penalty Lifted, Overstock.com Back On Google Page 1!

Apr 29, 2011 | 3,266 views | by Navneet Kaushal
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Google has lifted the penalty which they slapped on Overstock.com in February, reports the Wall Street Journal. The CEO of Overstock.com, Patrick Byrne, was quoted saying, “We understand Google's position and we have made changes to remain clearly within their guidelines.”

During the penalty period, the loss suffered by Overstock.com was “a 5 percent drop in sales and 32 percent loss of organic traffic.” The reason for the penalty was that Overstock.com was “offering discounts to students and faculty in exchange for links on coveted .edu sites.” which was in violation of Google's search guidelines. Prior to Overstock.com, Google had also penalized two other sites earlier this year. In January, this year, NY Times reported that JCPenney was penalized for link schemes and in February, Forbes too was also penalized for PageRank manipulation.

However, now with the chastisement over, Overstock.com is reported to be back on Google's Page 1 for a couple of searches (laptop computers and vacuum cleaners) for which it had dropped to pages 5 and 6 on the search engine.

Image 118 195x300 Penalty Lifted, Overstock.com Back On Google Page 1!

Image 26 300x255 Penalty Lifted, Overstock.com Back On Google Page 1!

Patrick Byrne surely must be relieved to see Overstock crawling back to its former position on Google. For others, this – “should be a reminder that your rankings can go away at any time, so try not to rely solely on a third-party that you can't control”.

4.thumbnail Penalty Lifted, Overstock.com Back On Google Page 1!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Penalty Lifted, Overstock.com Back On Google Page 1!
4.thumbnail Penalty Lifted, Overstock.com Back On Google Page 1!