Google's Distinguished Engineer Matt Cutts has responded on Twitter confirming what is believed about the purpose of the Penguin update – work against unnatural links. Matt said, "Links are a Primary Area to Monitor" on Twitter and this has substantiated the SEOs belief that the Penguin is a link based algorithm.
However, the use of the word 'primary' in his response on Twitter has not gone unnoticed and people are wondering what other factors the algorithm could be changed to. This Tweet by Matt came in response to a query on fixing the site against the Penguin. This concern from webmasters about the Penguin has sprung up following Matt’s advice on SES SF where he forewarned publishers against Penguin jolts.
Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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Seeing Post-Penguin Web Spam? Report to Google! http://t.co/iRIdU9aZ8y - 2 days ago
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