May 3, 2012 115 reads by Navneet Kaushal

It was a dark day for search professionals when Google rolled out the Penguin Update on April 24th. SEOs are working nonstop to gather the reasons their sites have lost their rankings and what can they do to recover. Google said that the update was against webspam; and the sites with ‘unnatural’ links and had been over optimized were hit.  We have been sifting through the internet looking for ways of Penguin recovery and have brought before you what we think can help you in getting back on your feet after the Penguin’s peck.


Webmasters are exploring and researching ways to recover from the Penguin and as of now, there are no reports of anyone having recovered yet. The forums are rife with discussions and speculations about the techniques one can use to rise up again. Hope is strengthened by the fact that this is an automated update, and if the site makes the changes needed, then next time Google will run a Penguin refresh, the site will regain its ranking.

Forums have posts from webmasters giving tips of Penguin recovery. Read through them to see if you can apply them. Remember the basic idea is to get rid of the ‘over-optimized’ pages.

  • Avoid exact match domains
  • Do a site audit to know where the problems lie
  • Add high quality links
  • Choose a natural anchor text
  • Remove all the comments you made on blogs, or embedded links from the posts you made.
  • Scale back the internal link anchor text
  • Go social. Add sharing buttons on your content
  • Create quality content which is relevant
  • Take content to a new domain

There are no short cuts here. These tips from webmasters may give you a push in the right direction. Be patient and work on your site, you are not alone, others have lost a lot too


Penguin Update - SEOs & Webmaster Trying to Dig their Way Out!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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