Apr 6, 2009 118 reads by Navneet Kaushal

One of the most common problems that most webmasters face, is the type of link request email template to use when they contact other webmasters to request a link.

According to an interesting post at Wiep.net, the perfect link request email template would look like this:

{Greeting} {Name},

{Opening/ Introduction}

{Explanation of why your website is relevant to the one you’re contacting}


{Your Name}

However, it doesn't work like this, since your contacting individuals and every person is quite different from the other. Therefore, you need to follow a different approach for every individual. It is possible that you may automate or customize certain things, but this approach can't be applied for link requests in general. At times, using email templates can result in lower link conversion rate.

If you don't agree with me, then have a look at the following factors:

  • Type of Industry – Every industry such as tech, banking or automotive, requires a different approach, language and level of explanation.
  • Kind of Media – Approach required for bloggers or other webmasters are quite different from traditional media.
  • Profession of the Targeted Person – Link request must be send according to the profession of the person you're emailing.
  • Gender of the Person – This factor is not just important for addressing the person but you can use this information for so many other things such as leveling.
  • Age – An individual who is above 18 years will communicate on a different level than a 80 year old person.
  • Areas of Interest – This is another important factor for personalization. It will indicate that you've been following the person you're contacting. However, stay within your limits and don't go overboard.
  • Proposition – You must be very clear about your main intentions/goals before contacting the other webmaster. You should know whether you are just interested in the link, or trying to establish a new relationship, or you aiming at a guest post.
  • Other Factors – If possible, go through the articles written by the person you're trying to reach. You must also have a brief history about the guy you're contacting. These points will help you in determining whether there is any relevance between your website and the link of the other website.

Most webmasters consider link request similar to email marketing, but this is incorrect. Generally, when you use email marketing as a tool of contacting with your customers, you already have a relationship with them and you're emails can't be personal.

Following are some of the several ways you can use during a link marketing campaign:

  • Relevant Websites – Most webmasters waste their time by contacting irrelevant websites to obtain a link. The only solution to this problem is to remove every irrelevant or low quality websites.
  • Test Skills – As, we have already discussed that no two individuals are the same, you still can test your skills. For example, try to contact the person with a link request without revealing your email. In this way you can ask the person about his opinion about the email you sent. Try this step a few times to get a better picture about the person you're contacting.
  • Outsource – If you're not interested in link building then hire someone who can do it for you. You can focus on your website optimization, content marketing or anything else that interests you.

In short, sending out a link request is similar to closing a sales deal. If the person you're contacting doesn't like your email then you won't be able to get that link. Therefore, keep in mind the above mentioned points to send the perfect link request email.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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