Very soon advertisers on Pinterest will be able to target visitors who have visited their sites. This gives advertisers a very powerful tool to follow potential customers as they browse the internet.
Facebook, Google, Twitter and Instagram already have this functionality. Pinterest product manager Frank Fumarola said, “We’re going to support all of the ones that you’ve grown used to, tracking things like sign-ups and page visits and checkouts and things like that. I don’t think that’s going to be really that new. But I think when you get into our platform and you can use that audience, the ways in which you can use that audience will be new”.
Advertisers can put a conversion tag across their site, which can be used to follow users on Pinterest with better ad targeting. Partners will be able to specify the tag they want to target or exclude.
Advertisers are also getting “lookalike targeting” which will help advertisers to reach potential customers that look and behave similar to their existing customers. Other than this another new tool will help advertisers compare their existing customer lists to the potential users on Pinterest.Pinterest Brings Site, App Retargeting And Other Targeting Ad Targeting Tools!,