One of the fastest growing social media website in the current digital market is Pinterest without any doubt. What was missing on this social media site was a proper analytic tool to analyze and measure the user data. Not any more!
Pinterest Web Analytics is a nice big step allowing Pinterest users to pinpoint the pieces of content their users or followers find more engaging. The Pinterest users can now get information such as how many people have clicked their pins and which pins have been repinned and how many times,
“We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future,” Tao Tao, Software Engineer at Pinterest commented in a blogpost.
There are three simple steps for setting up a Pinterest Web Analytics account:
- Verification: The first step is to verify your website. (Top right menu > Settings > Website). The verification is an easy procedure, wherein the webmaster has to download a small file and upload it to the web server.
- Enure that you have switched from old Pinterest to the new one. (Top right menu > Settings > Switch to New Look)
- After the above two steps have been completed you will be able to see analytics as a new option in the drop down menu on the right corner.
Pinterest Analytics provides several insights such as Site metrics which shows the average daily number of pins from the site as well as how many times a pin has been repinned. The analytics also shows the number of times a pin has appeared anywhere on Pinterest. Other useful insight offered by this new tool informs the user about most recent pins, most re-pinned content as well as the pins that influenced maximum clicks.
Tao further informs, “Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see.”Pinterest Increases Profitability With A New Web Analytics Tool!,