Jan 30, 2014 113 reads by Navneet Kaushal

Pinterest has introduced "Interests", a new tool that will make it easier for pinners to explore the topics of their interest as well as find the new pins on topics, they pin frequently.

Pinterest Launches Interests, A Tool that Delivers Personalized Pin Recommendations

The Interest topics board is set differently than the normal Pinterest page. While some topics are in a larger box than others, on the basis of how popular a particular topic is for every user. If there's one topic you pin regularly, it will likely to be present on the one of the largest boxes at the top. The smaller boxes are reserved for topics you don't pin on frequently or are related to what you pin.

The pins are organized in a handful of broad categories but Interests will group the pins in narrower categories on the basis of the interested areas of the recommended pins users. For example, in case you pin frequently about climbing plants & wall ferns, the interest page shown to you might recommend vertical gardens.

Pinterest said, "Keep in mind that this is still just a preview. You may see a few interests here and there that aren’t quite your thing, but rest assured that improvements are already in the works".

The new Interests section is present on the top menu of the Pinterest page. At present, it is available only for desktop users but Pinterest might be rolling about the mobile version soon.

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Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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