Following a successful beta launch of Promoted Pins, introduced around 8 months ago, Pinterest has made an announcement to provide US users the capability of being able to use this advertising unit.
Commencing January 1st 2015, “reservation based” Promoted Pins will be accessible for all US users at a CPM. Below are some of the advantages of Promoted Pins, on the basis of data gathered from the beta launch:
- Promoted Pins are as good or better than organic Pins in terms of their performance
- There was a 30% jump in earned media from those who saw a Promoted Pin and saved it to one of their boards as per observations of brand advertisers
- Promoted Pins can be re-pinned around an average of 11 times or more
- Following the end of the campaign, Promoted Pins continue to initiate user engagement
- Business which fell outside the core categories of Pinterest were effective with Promoted Pins
To make this a more useful marketing tool for businesses, A Pinstitute has been introduced by Pinterest. This refers to a new program for businesses to understand connections with users and observe greater returns on investment.
Via these two tracks focusing on creative and measurement, one can learn the kind of Pins that perform well, the core concerns of users and the kind of products Pinterest will be launching in the coming years. A select group of brands as well as agencies will be forwarded the invitation to attend the Pinstitute workshops held during every financial quarter. Pinterest will also be launching a series of webinars and online learning tools for SMBs in case you are not among the select group invited for the meeting.Pinterest to Provide Promoted Pins to the US Users from 2015!,