Pinterest has taken a step closer to becoming a social media advertising hub by launching new real-time analytics tools for business accounts. Based on the monthly data, analytics will show whether you are trending up or down. They will display:
- Average daily impressions
- Average monthly engagements
- Average daily viewers
- How many monthly viewers
- Top pin impressions which include repins, clicks, impressions, and likes
Businesses will also get help in deciding where to invest their time, as the analytics will also show which of your boards have the maximum impressions.
The analytics will also give detailed information on the performance of the paid ads, also called as promoted pins on the website.
While some marketers were using third-party analytics tools for measuring some data, it was impossible to track the performance of a pin aside from noting the number of repins and referrals to the site.
Analytics is available to all business accounts for free. Moreover, you can also convert your personal account to a business account for accessing analytics.Pinterest Makes Real-time Analytics Tools Available to Businesses!,