Nov 16, 2011 115 reads by Navneet Kaushal

In the last week of October, Google stealthily removed the “+” search operator from its set of search tools. By adding a “+” before a search term, made it mandatory that the specific words showed up in your search results. But, this tool was removed by Google as it considered the double quotes a better way of searching specifically.

As Google says, “In the past, we provided users with the “+” operator to help you search for specific terms. However, we found that users typed the “+” operator in less than half a percent of all searches, and two thirds of the time, it was used incorrectly. A couple of weeks ago we removed the “+” operator, encouraging the use of the double quotes, which are more likely to be used correctly.”

However, the removal of the “+” operator had the users complaining for it to be there, and seeing the increasing user demand, Google has added a new “verbatim” option to search results. This search tool is available in the “more search tools” links on the left side of the results page.


Verbatim is even easier to use as you don't have to type your query and then select further options to get the search results. Verbatim gives you a better control over results. Here is what Verbatim will do, according to Google, “With the verbatim tool on, we’ll use the literal words you entered without making normal improvements such as

  • Making automatic spelling corrections
  • Personalizing your search by using information such as sites you’ve visited before
  • Including synonyms of your search terms (matching “car” when you search [automotive])
  • Finding results that match similar terms to those in your query (finding results related to “floral delivery” when you search [flower shops])
  • Searching for words with the same stem like “running” when you’ve typed [run]
  • Making some of your terms optional, like “circa” in [the scarecrow circa 1963]”.

Verbatim seems a convenient option for users to find the specific and precise results that they are expecting from their queries. Google has said, that they will roll Verbatim feature globally pretty soon.

Post Complaints, Google Brings On Board Verbatim Search!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More