Jun 27, 2014 113 reads by Ritu Sharma

When Panda 4.0 hit the web, one of the early casualties was the PR sites. Google had always talked about its disappointment with the owned content and links of the PR sites. As such, when PR Newswire lost nearly 63% of its SEO visibility as a result of the Panda 4.0 update, it did not come much as a surprise.

PR Newswire Releases New PR Guidelines to Overcome the Panda 4.0 Penalty
Source: SearchMetrics

Now the PR site is taking measures to recover from the penalty by targeting the spammers. The website has incorporated new guidelines for the press releases it will publish and is taking a step to remove the low quality content. The new copies will be reviewed on the following factors:

  • The copy should contain detailed research, analysis and useful information for the readers.
  • Repeated use of template copy will be checked.
  • The release length will be a major factor. Copies should not be very short with irrelevant content just to put links.
  • Keyword stuffing and overuse of links will be checked.

Regarding the new guidelines, this is what the company’s CEO, Ninan Chacko, said in a press release, “PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels… By reviewing each piece of content to ensure message quality, and deleting releases we find to be of low quality, we will increase the value of our content and website for our audiences, and limit the exploitation of content distribution for questionable SEO tactics.”

Apart from the new guidelines, PR Newswire will also identify and remove low quality content from the website in a consistent manner. To read the full release click here. The website is doing all it can do to make sure the content it publishes is in compliance with Panda 4.0. Let’s see how this helps to recover from the penalty.

PR Newswire Releases New PR Guidelines to Overcome the Panda 4.0 Penalty!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • The main issue facing PR Newswire is 'duplicate content', not 'quality'.

    Here is a quick demonstration:

    PR Newswire has distributed a press release headed "PR Newswire Takes Action Against Spammers with New Press Release Guidelines & Deletion of Low Quality Content".

    If you search that specific headline on Google, you may think that press release is only available on a couple of websites: http://bit.ly/1sJTTAL

    Thats give you a clear picture of the drop in Google visibility for PR Newswire.

    That PR Newswire will be policing the content quality is good news (Even if that suggest they didn't care before). But quality is actualy the least of their problems.

    A press release distribution service cannot be -only- an automated network of sites that copy and syndicate news releases online. See: http://linkd.in/1nKT3Nd

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