Google is launching its new 'AdWords Premier SMB Partner Program'. This vendor referral program has been designed for the small business advertisers who want to invest in AdWords. The small businesses will be referred to a list of companies that have been a part of Google's 'authorized reseller' program.
The Benefits Of Becoming A Partner:
The idea behind becoming a SMB partner is that it will allow the company’s customer base to expand and deliver better, more direct and reportable results to the advertisers. Since only a chosen few highly qualified companies become Premier SMB Partners, that is why becoming a partner will help companies stand apart from the crowd. When a business will partner with Google, they will be able to deliver the solutions the customers are looking for. Apart from the boost one can expect from the Google support, the Premier SMB Partners benefit from executive, technical, sales, marketing, account and partner management aid from the search engine.
The Criteria Of Becoming A Partner:
So, if this has got you interested, then these are the minimum criteria that you need to fulfill to be able to sign up for the program:
- Large existing customer base of small / medium sized businesses
- Tele / field sales force with the ability to sell Google’s advertising products
- Commitment to provide phone and/or email customer support to their advertiser base
- Existing operational infrastructure (billing, reporting, etc) to service thousands of customers
Google says that to become Premier Partner, the companies will have to undergo scrutiny (that includes training and testing) by Google. Also Google will instruct and supervise their product and sales positioning. The commitment to the best user experience has led Google to add these further conditions- the company needs to undertake customer satisfaction surveys. And in case the SMB customers are unhappy, Google will receive and investigate the complaints associated with the program and these partners.
In return Google will support in promotion, marketing activities. As Google says, “Because of the close nature of the way we work with our premier partners, we typically only work with companies that are committed to build their businesses around Google AdWords products and have the ability to build a base of several hundred, and in many cases, several thousand advertisers.”
The Google Objective:
Google is looking for a long term success in the small businesses market. The search engine giant understands that its networks of channel partners is essential in achieving their objective. The simplified version of AdWords – AdWords Express is to ensure a better AdWords experience for the small businesses and the bring down the sales cost for the Premier partners. The number of resellers in this category will be limited by Google. Limited to what number is not clear yet.
What do you think of this program? Do share your views.