Bing Ads has released a new feature which allows the users to make bid changes and preview in real time if the new bid will increase the performance of their text ad or not. The Ad Preview Diagnostic tool creates easy access to Bing Ad’s new features.
Read further to know about the features and tips on how to use them.
Figure Out Why Ads Aren’t Performing
Users can now identify why Bing Ads are not performing at a desired rate. The reasons could include things like : Restricted by Location Targeting or Bid Too Low. This way, search marketers could identify the problems easily and fix them.
Preview Potential Results
Simply adjusting ad bid may not always be the issue. However, if it is, users can now select their new bid and see the estimated clicks, impressions etc. that they may experience.
Users can also preview the search results based on their new bid.
However, users should keep in mind the following words of warning from Bing Ads when utilizing these new features:
- These features work only with text ads
- Even if you have a high bid, your ad might not show
- If your bids aren’t showing it may be due to various reasons like keyword quality score or that a different keyword is already triggering ads for your domain.