Google has recently disclosed a lot about the best practices for product search on its search engine through the Official Google Webmaster Central Blog. You can see Maile Ohye talking about the product search on the webmasters video.
If you own an e-commerce site and want your products to become eligible to be shown in Google search results, the video would be of great help. Along with the basics on product search, the video covers:
- Attributes to be included in the feed.
- FAQs like:
- If the product ranking will improve by including custom attributes in the feed?
- Do the listing of products expire after 30 days?
- Time duration for submitting the feed.
You can get more details on the topic at Product Search Help Center