In the recent blog, Google has announced that it is expanding the product ads within AdWords listing. After testing the Product Listing Ads for a while, the team has finally said that searchers in the U.S will be able to see product ads more frequently.
Although, the product listing ad is still a Beta feature but Google has continuous plans to expand it over the coming time.The best part of Product Listing Ads is that they are only charged on cost-per-action basis. Therefore, you will only pay if a user clicks on the ad and completes the purchase process on the website. It is definitely a risk-free option of reaching out to larger audience.
Another benefit of Product Listing Ads is that you don't have to use keywords or additional ad text. If a searcher enters a query that is relevant to a product in your Google Merchant Center Account, he will automatically see the most relevant products along with image, price and product name.
At present, the Product Listing Ads will be available to a limited number of retail advertisers but over the time Google will increase number of users who can see the ads as well as the ones who can advertise their product.
Navneet Kaushal
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It will be great not to have to worry about the keywords or ad text when setting up the ads now. I will have to try this on my new Google Terminator website.
This should reduce the cost significantly of my ads for google terminator.
I think there will no further need for hectic keyword search, anyways such kind of other ways are described in Google's Terminator Guide.
Hi,
I liked the first feature very much that is product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.Really great..
Hi,
Local Listing Ads are in large part analogous to Yahoo’s Enhanced and Featured Listing products. They’re both easy to sign up for and feature easy-to-understand benefits and pricing. The differentiator is that Google’s ads are going to be shown as part of Universal, and to my knowledge, none of Yahoo’s premium Local products integrate into a sponsored listing above Yahoo’s 3-packs.
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