Jan 12, 2017 113 reads by Ritu Sharma

Facebook has announced many new features for pages that want to go live. Reportedly, these tools will give publishers more contolr, customization, and flexibility over their broadcasts.

Facebook said, “We are rolling out the ability to go live on Facebook via a web browser to Pages. A variety of broadcast types — like daily vlogs — benefit from an easy, stable camera setup, and bringing Live to laptops and desktops will make this style of broadcasting easier.”

In the past it was difficult to give multiple contributors the ability to broadcast live from a page, since the broadcaster needed to be an admin of that page. However, now with the “Live Contributor” role in pages, admins can designate individuals to go live on the behalf of a page. Contributors can thus stream live content from a mobile device on a page’s behalf whenever it happens, while allowing the page admin to maintain the security of the page.

Publishers Can Go Live On Facebook Via A web Browser

Soon, video metrics for public videos for profiles with 5,000 or more followers will be available. “These lightweight insights will provide a way for public figures, such as celebrities, journalists, and politicians, to better understand how their video content performs on Facebook. Available for both individual live and regular public videos, these metrics will include total minutes viewed, total number of views, and total engagement (reactions, comments and shares). People will also be able to see aggregated insights for all the videos they post on their profile over 7-, 30-, and 60-day periods, including the total number of video posts, engagement, total views and minutes viewed, and total number of Profile followers.”

Broadcasters will be able to pin comments to the bottom of the live broadcast. People are ten times more likely to comment on Facebook live videos than on regular videos.

Facebook has also rolled out a permalink that will direct people a page’s video content. Accessible via “facebook.com/pagename/videos,” viewers who visit the link will be presented with live video if a broadcast is currently underway, as well as a library of the Page’s previous live and non-live video content in a simple, easy-to-navigate format.

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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