Measuring user satisfaction has always been important for businesses. Now, Google has released a tool – Google Consumer Surveys – that allows webmasters to get user feedback easily. All they need to do is to place a snippet of code in the HTML for the website.
Addition of the snippet would load a discreet satisfaction survey in the lower right hand corner of the website allowing the business owner to get immediate feedback from the visitors. The responses are automatically aggregated and analyzed creating a pool of qualitative data.
Webmasters can use a free default survey or create a custom survey. The default survey consists of the four questions –
- How satisfied are you with the overall quality of this website?
- What, if anything, do you find frustrating or unappealing about this website?
- What is your main reason for visiting this website today?
- Did you successfully complete your main reason for visiting this website today?
Surveys run until they obtain 500 responses and can be enabled after 30 days. Currently, only the US English visitors on non-mobile devices can use the surveys.
For custom questions webmasters need to pay $0.01 per response (or $5.00 for 500 responses).
Looks cool, isn’t it?Get Quick User Feedbacks with Google Consumer Surveys!,