Sep 10, 2008 114 reads by Navneet Kaushal

Few days back I was contacted by Indian business daily Mint reporter Seema Singh, regarding my views for a story on Internet traffic/website popularity.


This Tuesday I was quoted in her story "A meritocratic system allows new sites to overthrow old ones"

"Bangalore: So, what makes a website popular—a headstart, bells and whistles, or talent and novelty?

In one experiment, Roychowdhury and co-authors Nima Sarshar and Joseph S. Kong, found that 48% of the websites that reached a threshold of 1,000 incoming links over a given period used “talent” to displace more experienced pages.
That’s not true for all types of websites, argues Navneet Kaushal, chief executive of PageTraffic Web-Tech Pvt. Ltd, a search engine optimization firm in New Delhi, which offers link building services through its affiliate Link Popularity India.

Citing the example of Google, as a search engine, he said there’ve been some promising new search engines, but none has been able to make any mark.

However, in the case of Google, one of the main reasons it became a hit way back in 1999 was its simplicity and speed in search, said Kaushal. “But if we consider some other examples like, it became instant hit just because of its novelty and offerings, which were unique; same goes for Twitter (a social networking and microblogging site).”

Since we have been doing SEO for 8+ years now, I can say that there has been a change, in the trend in how pages become popular? The same rules which governed traffic when we started have changed over the years. Previously it was more with word of mouth, chat, search engines, emails and all. Now with the social networking sites coming up, pages become more popular by featuring on Digg, Youtube, Blogs etc.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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