TechToolBlog reports to have received a survey from Google asking specific questions about radio ads. Last time Google sent out a survey about print ads it was soon followed by print ads.
Now that Google has conducted a survey about radio ads, the obvious could be true. Google plans to distribute AdWords via radio this way. Tim Armstrong, Google VP of advertising sales said in the press release,
"Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," said Tim Armstrong, vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry."