Raven has decided to stop displaying the scraped data – SERPs rankings and keywords – within its tool set, given Google’s stance of revoking API token of developers that are also scraping data. They will stop offering information on Google SERP rankings and keyword data on Jan. 2, 2013. The SERP Tracker won’t be available thereafter to create final reports or export any SERP data.
Raven has long been using data scraped from SERPs to display ranking and keyword data, and they say they had successfully gone through the previous Google audits. However, with Google choosing to enforce the anti-scraping provision in its AdWords API terms of service, they had no other option. They either had to stop using Google data or lose access to Adwords API.
Elimination of SERP tracker on Raven platform will result in difficulties for Raven Tools clients who have relied on them for Google rankings for more than six years. Raven integrated the data sets into a digestible, unified report which made things easier for the clients ensuring regularity of tracking.
Google’s stance is likely to prevent an all-in-one solution from an existing platform. Majority of comments on Raven blog posts suggested that the clients considered the scraped data much more valuable than the AdWords API data. However, Raven is looking to innovate other ways to assist SEOs.Raven to Stop Displaying Scraped Data from Jan.2, 2013!,