Reading news online on Google News has now become easier and user friendly than ever before as Google has introduced a new Fast Flip technique where in you can flip through different pages and read in the same way as you read a newspaper or a magazine. This is a more convenient option as compared to scrolling down to read.
This Fast Flip technique was launched last year and has been a hit since then and as a result, more and more resources have been added to this feature. This flip flop technique is giving tough competition to the traditional printed versions of newspapers. Most of them have lost their ad revenues and subscriptions as these are now attracted by Google's new technique.
The experiment by Google labs has proved to be a great success as it provides easy browsing and quick scanning for your required information, thus making the news homepage more preferred over the printed newspaper version.