Sep 28, 2011 114 reads by Navneet Kaushal

When Reading Level was launched in December last year, we never thought it was possible.

Google indexes the website content on the basis of volume, depth and originality. This may be linked to Google Panda update wherein duplicate and poor quality content were excluded from search results. Google can take note of the depth of the content of a particular website, and can come up with results in accordance with the user's preference.

For example, when a scholar doing research on a particular phase of Indian history will browse Google for research purpose, he will do it with the objective to have an in-depth knowledge about his field/subject. In this case the reading level can be dubbed as "advanced".

On the other hand, when a teenager is browsing Google to know about the smartphone he is planning to buy, all that he is looking for are the features and the price of that handset. It may be termed as just a "basic" reading level.

So if Google categorizes a website on the basis of its reading level (“advanced” or “basic” or “intermediate”), then it clearly reflects Google's understanding of the website's content depth and quality.

Now the question is, is it related to Google Panda update?

It might be assumed that when the content of a website is branded as a poor quality one, then it will be assigned to either basic reading level or below it. On the other hand, a favourable evaluation of a website's content will get that website categorized as one of advanced or intermediate reading level.

Results by reading level

So it might be concluded that –

  • A website having a huge volume of good quality content is to be categorized as a website of advanced reading level.

On the other hand, a website is to be categorized as a website of basic reading level, if –

  • its content is of low quality Or
  • the content is of good quality but suffers from lesser depth and volume.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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