A Refute to Matt Cutts Advice on 'White Hat Link Building'!

Jun 23, 2008 | 1,677 views | by Navneet Kaushal
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A couple of days ago, I had posted a report about the interview that was conducted by Eric Enge, where Google's Matt Cutts spoke about 'White hat link building'. It seemed to be a great informative conversation, but it seems that in the eyes of Michael Gray, this interview seemed to be nothing but a 'charade' that according to him, Google seemed to create so as to cover up its double standards.

Michael explains the so called 'two-tiered justice system' and challenges Matt Cutts advice by stating two different scenarios:

Scenario 1: A public relations officer invites some high-profile bloggers at a newly opened Bed & Breakfast in New England. The trip is an all expense paid weekend, including flights, room & board, meals and other formalities. At the end of the trip, the PR guy asks the bloggers that if they found the services satisfactory, then it would be mighty kind of them, if they could publish in regards to their weekend trip as a post on their blogs. The total cost of the event comes to about $ 10,000.

Scenario 2: A Search Engine Optimization firm takes up an SEO project for a Bed & Breakfast in New England. In an effort to publicize the hotel's website the SEO firm buys some on topic text link advertising on travel related blogs. The total cost for 6 months of advertising came to about $10,000.

Now according to Michael Gray, Google plays the role of a biased jury, where it hails Scenario A as a success and provides the website with noticeably good rankings. However, in Scenario 2, the website is deemed in violation of Google's rules and is penalized heavily. That happens to a lot of Scenario 2 websites, that either get filtered, penalized or in some cases, completely banned from Google indexing process.

The main question that has been repeatedly asked is that what Google almost always consider SEO has a malice practice and on the other it considers PR (Public Relations) as 'hardwork'.

There seems to be a great amount of animosity and it has been a while since I've seen a post so incredibly rebellious towards Google. I would like to urge to our readers to express their views, share the thoughts about Google and this post on PageTraffic.

4.thumbnail A Refute to Matt Cutts Advice on White Hat Link Building!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail A Refute to Matt Cutts Advice on White Hat Link Building!
4.thumbnail A Refute to Matt Cutts Advice on White Hat Link Building!