Feb 24, 2009 113 reads by Navneet Kaushal

It is a known fact that the number of links to a particular website play a crucial role in deciding its position on the search engine ranking results. But, how important this is and what are the metrics used by search engine to measure it?

A search engine like Google has different “search operators” for providing essential insights to improve the search engine ranking of a page. Amongst these “Allinanchor” is the most important command that heavily influences the ranking algorithm of Google. This is done by providing relevancy to the inbound links.

Allinanchor is a search command that searches for internet pages containing inbound links with certain keywords in the anchor text.

Why is Allinanchor so important?

Allinanchor is important because it shows the list of web pages with high volume of inbound links comprising a particular keyword. We are not aware of the fact that there is a strong co-relation between the allinanchor results for a particular term and the general Google web results for that particular term.

Quality links mean a lot while counting inbound links in Google. But, you will always think that the links to your website are quality ones. So, why is it not showing up in top results? So, here are some clarifications:

As per Google, the Quality Links means:

  • The older the better. The links from old domains are of high quality.
  • Links from primary domains like .coms and not .info are of good quality.
  • Links from high PR site with authority have high quality.
  • Links from .edu and .gov sites.
  • The links with a correct anchor text have high quality.

Always remember that search engines like Google always give weightage to links suggesting correct anchor text. Let's take an example. You have 10 sites linking to your site with anchor text “here”, and 5 sites with anchor text “make money online”. Your competitor has 10 sites linking with the anchor text “make money online”, and other five linked with “here”. Then your competitor is more likely to rank higher for the keyword “make money online”.

So, you must ask all the people linking to you to change their anchor text as per your keyword, rather then writing “here” and “looking for more”.

If you want to do an allinanchor search, use following in the Google search box:

Allinanchor: (your search term)

It is clear that following an “ethical” link building strategy is important for improving a website's rank in Google. If you focus on getting inbound links to a site in a natural way, always remember that anchor text has a vital role in determining your Google ranking success. By using allinanchor, you can monitor your progress while keeping an eye on your competitors.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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