Oct 31, 2011 119 reads by Navneet Kaushal

Google has improved the look of authorship in its search results. That is the results that use the rel=author markup have been changed slightly. Post a few weeks of tests, the new markup is being displayed in Google’s search results.

As Google explains, “We introduced a simple way for content creators to set up authorship using just their email address, which displays their name and picture on the Google search results page alongside content they wrote. In addition, we’ve added a few improvements to the author information you see in the search results, so you can find out more about the authors behind the articles and engage with them directly.”

With the authorship roll out, writers, bloggers and authors can now link to their content with the authorship markup and have their photos appear next to their content in search results. This lets the readers know more about the author. In the case of celebs it is quite more relevant as, when the users will search for a celeb, they will also find content by the celeb themselves.

As Google says, “After all, if someone searches for [Britney Spears], they should be able to quickly and easily find not just information about Britney Spears, but also information by Britney.” The picture tells more:

Google Rel=Author

You will notice now, that the picture of the author is to the left instead of the far right as before. Then there is a snippet information about the author.

Along with this have been several tweaks that promote Google+:

  • Circle counts– users will be able to see the number of people that have the writer in their Google+ circles. This means that people who want to know how many people follow the author can have their answer now.
  • Add to circles– In an attempt to help users easily engage with and interact with their favorite authors, Google has now provided the option to add authors to circles right in search results.
  • Comments– This feature is designed to let the users see what the others have commented on a particular write up. There will be a link on the search results page that will take the users to the article on Google+ and the comments on the same.

Authorship can be established using email too. This was announced by Google recently that to participate in the authorship program, an author needs to put their name on their content and the e-mail address. The next step is to go to the Google+ profile and verify the address.

The idea behind these changes remains to lead people to locate high quality content on the web. Do you appreciate Google's latest move? Leave your replies via comments below.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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