Reports Indicate Drop of 44% in Video Snippets in Google's Search Results!

Jul 19, 2014 | 1,359 views | by Ritu Sharma
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Those using rich snippets to markup their videos will now want to cross check whether Google is still showing them. SEER Interactive first reported the drop by sharing a screen shot comparing the search results of July 11 with July 16. The July 11 search results had 10 videos from 10 different domains whereas the search results on July 16 had 5 different videos from 3 domains.

snippetsgone 880x440 Reports Indicate Drop of 44% in Video Snippets in Googles Search Results!
Source: SEER Interactive

A huge reduction has been indicated in Google's search results of video snippets with estimates as high as 44 percent. MozCast has also indicated a drop of 28 percent in video thumbnails.

MozCast Video Thumbnail Drop Reports Indicate Drop of 44% in Video Snippets in Googles Search Results!
Source: MozCast

Big names including the New York Times, Zappos, Boston.com and Amazon have been influenced. According to Wistia, few sites that have successfully survived the changes are YouTube, Vevo.com, Vimeo, Today, TED, Disovery, EllenTV.com, Hulu, KIRO TV, National Geographic and HGTV.

SEOlytics has compared 10,000 U.S. video results from July 16 to 17 which indicates 44 percent less video snippets in Google's search results were found. YouTube had 74.8 percent of video shares which is the largest share of video snippets.

video snippets USA 2014 Reports Indicate Drop of 44% in Video Snippets in Googles Search Results!
Source: SEOlytics

Organic search rankings have not been impacted by the recent change, this can be a more cosmetic change than an algorithmic one. There are speculation that Google after recently removing authorship images from search results may eliminate video thumbnails from search results.

Google's John Mueller denied the reports by mentioning on Google+ that video snippets are still being shown, a few changes being seen from time to time is perfectly normal.

Reports Indicate Drop of 44% in Video Snippets in Google's Search Results!, 5.0 out of 5 based on 2 ratings
24.thumbnail Reports Indicate Drop of 44% in Video Snippets in Googles Search Results!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.