Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!

Apr 8, 2015 | 2,099 views | by Ritu Sharma
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YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.

MixpoVideoAds image 1 4 Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!

Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:

  • Even though Facebook is largely considered a social marketing opportunity, our report uncovered that 83 percent of companies do not consider the social team the primary planner for ads run in social.
  • When we asked what the most important metrics are for social video ads, traditional video metrics like video views and completion rates didn’t even make the top three.

Mixpo vice president of marketing Justin Kistner said in the release:

“The advertisers we talk to are all generally interested in running video ads in social. What we see holding them back is a lack of experience. We created this report to not only give advertisers more insights on the macro trends, but also specific, tactical knowledge from actual campaigns.”

Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!, 5.0 out of 5 based on 1 rating
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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.