Nov 20, 2012 113 reads by Navneet Kaushal

Google AdWords has given a sort of holiday gift to advertisers as it has added a keyword column in search terms report. This means that advertisers can now know the exact keyword in the customer’s query which triggered their ad. With this essential info advertisers can now work on their keywords and bids in a better manner. You can find the keyword column in the search terms report

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Now Get Reports on Trigger Keywords in Google AdWords!

Google’s product manager Jon Diorio shared the news in his Google+ post and has received fairly positive feedback from advertisers.

Impressions Share Reporting

AdWords has made some more changes like impression share reporting and account diagnostics. In impression share reporting, you will now find new columns to show search as well as display impressions separately. The improvements include:

  • “Hour of day” segmentation
  • Filters, charts and automated rules using IS metrics
  • Better accuracy

Remember that you will need to download the impressions data as the old data will be gradually phased out.

Now Get Reports on Trigger Keywords in Google AdWords!

The campaign diagnostics features will alert advertisers in case of potential errors or conflicts. As Google says, “Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. ” What do you think of these rollouts? Do share your views.

Now Get Reports on Trigger Keywords in Google AdWords!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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