Google AdWords has given a sort of holiday gift to advertisers as it has added a keyword column in search terms report. This means that advertisers can now know the exact keyword in the customer’s query which triggered their ad. With this essential info advertisers can now work on their keywords and bids in a better manner. You can find the keyword column in the search terms report
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Google’s product manager Jon Diorio shared the news in his Google+ post and has received fairly positive feedback from advertisers.
Impressions Share Reporting
AdWords has made some more changes like impression share reporting and account diagnostics. In impression share reporting, you will now find new columns to show search as well as display impressions separately. The improvements include:
- “Hour of day” segmentation
- Filters, charts and automated rules using IS metrics
- Better accuracy
Remember that you will need to download the impressions data as the old data will be gradually phased out.
The campaign diagnostics features will alert advertisers in case of potential errors or conflicts. As Google says, “Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. ” What do you think of these rollouts? Do share your views.Now Get Reports on Trigger Keywords in Google AdWords!,