Research Shows Online Ads Acceptable, Mobile Ads Not!

Oct 11, 2007 | 1,649 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

WebWare informs that a research by WebVisible informs that people do not mind online advertisements but are not big on the idea of receiving ads on their cell phones.

web visiblelogo Research Shows Online Ads Acceptable, Mobile Ads Not!

"Consumer behavior and attitudes around online advertising finds that nearly three-quarters of U.S. Internet users believe they are overexposed to advertising. And nearly as many say they prefer finding products and services through search engines than having ads sent directly to them. Of the nearly 2,000 people surveyed last month, most said they only get ads they want or need from the Internet (56 percent) and television (53 percent). And search engines are where people are going most when doing shopping research–74 percent said they use a search engine to look for a local retail or service business. That beats the number who still use the yellow pages (65 percent), Internet yellow pages (50 percent), local newspaper (44 percent), white pages (33 percent), television (29 percent) and consumer review Web sites (18 percent).

A whopping 92 percent said that receiving local business ads on their cell phones would be irritating. Eighty percent have researched a product only to buy it from a brick-and-mortar store."

4.thumbnail Research Shows Online Ads Acceptable, Mobile Ads Not!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Research Shows Online Ads Acceptable, Mobile Ads Not!
4.thumbnail Research Shows Online Ads Acceptable, Mobile Ads Not!