Jun 25, 2007 113 reads by Navneet Kaushal

bebo_com_online_address_book__6084589.gifPete Cashmore reports that social networking site, Bebo is partnering with Yahoo Search. The more important question is whether Yahoo will be purchasing Bebo.

So far, Bebo did not have a major search engine and was using Bigulo. “Users can now search the web, Bebo, profiles and the music section. “

After more than a month the two names have surfaced together once again. Could it be true that after all, Yahoo! is buying Bebo For $1 bn! as gossip suggested.

Loren Baker sees the partnering cum acquisition as a good idea as:

  1. “Yahoo Search Marketing Panama is expanding to Europe & Bebo is extremely popular in the UK.
  2. Yahoo’s communications arsenal in messenger and VOIP could be somehow integrated in Bebo.
  3. The option of internal payment systems managed by Paypal, Yahoo’s official payment system & prefered partner in eBay.
  4. Integration of Flickr photos & other 2.0 offerings from Yahoo.
  5. Yahoo’s display advertising network & sales force.
  6. The leveraging of the Yahoo Newspaper Consortium and somehow spinning Bebo into partnerships with major online newspapers”.

Then what about last week's news that Yahoo! Might Purchase MySpace For 30% Stake. No matter where, MySpace is a much more popular site with more users and a much bigger network.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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