Creating high quality content is the concern of webmasters in the age of Google updates. The session revolved around tips & tricks to create content that is loved & shared by the audience.
- Todd Friesen
- Michael King – Director of Inbound Marketing, iAcquire
- David Snyder – CEO, CopyPress
- Ben Cook – President, Direct Match Media
An interesting session on content creation taught attendees how to create high quality content at scale. Michael said that in 2013, there's no excuse for bad content because there are too many cost-effective resources available. Having a content strategy with diversified content types will work in your favor. Michael also discussed the tools for content planning, how to find good ideas for content, data collection sources and more in the session.
Have a look at Michael King's presentation.
Ben's focus was on creating immortal content. From Viral content to Link Baiting, and Content Marketing, there's been series of changes in how we serve content. Ben shared tips on creating the type of content that audience would want to share. He advised to create an audience in mind, use graphics, have an eye on repurposing, choose the right medium, make shareable content, and plan a niche strategy to launch the content.
Here's the link to Ben Cook's presentation.Scaling Up With High Quality Content: #Pubcon Las Vegas 2013, Day 2!,