Google announced the launch of Search Analytics, the new report in Google Webmaster Tools that enables you to make most out of your traffic analysis. The new Search Analytics report helps you to break down your site’s search data and filter it in many different ways. This enables you to analyze it more precisely.
For e.g., you will now be able to see how the mobile algorithm affected your traffic by comparing your mobile traffic before and after the April 21st mobile update.
Google said, “or, if you have an international website, you can now find the countries where people search most for your brand: choose “impressions” as your metric, filter by your brand name, and group results by country to show a sorted list of impressions by country.”
The above two images are examples out of many more. Search Analytics will help you to dwell more into your traffic analysis and help you make the best decisions for your website’s performance.
One their official blog, Google also said, “There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. To learn more read out Search Analytics Help Center article’s section about data. Because we understand that some of you will still need to use the old report, we’ve decided to leave it available in Google Webmaster Tools for three additional months. To learn more about the new report, please read our Search Analytics Help Center article.”New Search Analytics Report Within Google Webmaster Tools To Have More Precise Data!,